4. What’s An Assumption?
An assumption is something that you’re
taking for granted.
You probably came up with a few while
doing your customer development
interviews.
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7. A Few NiceTools For DemandTesting
• Unbounce
• LaunchRock
• Strikingly
• Google AdWords
• Blogs - Wordpress,Tumblr, etc.
• MailChimp
• HubSpot
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8. Test ForThe Right Stuff
It’s not always demand you’re testing for.
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9. Other Sorts Of Testing
• Concierge
• Wizard of Oz
• Consulting
• Five SecondTests
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10. But What About Prototypes???
Prototypes will only help you determine the how usable and
understandable your product is.
Which, to be fair, is really quite important.
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11. A Few NiceTools For Making Prototypes
• Axure
• Balsamiq
• HTML/JavaScript/CSS
• Omnigraffle
• Like a million others...seriously, Google “PrototypeTools”
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12. A Few NiceTools ForTesting Prototypes
• UserTesting.com
• Join.me
• GoToMeeting
• WebEx
• Five SecondTest (just for messaging)
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14. Tip #1
Everything you learned in Customer Development is an
assumption.
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15. Tip #2
Make sure you’re testing the riskiest assumption.
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16. Tip #3
Build the right tool for the type of test you’re doing.
Landing pages test Demand
Concierge tests Process
Wizard of Oz testsViability
Five SecondTests test Messaging
etc.
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