Building the Business Case for Sustainability - Challenges, Identify the Decision Makers, Hierarchy of Business Needs, Reasons Sustainability Initiatives are not Adopted, Success Stories, Resource Links
8. “I have so much work to do
already!”
“It is not in our budget right now,
and who knows how to do it
anyways?”
“How will this support our business
strategy?”
9. “But we’ve done it this way and it
is working”
“Is it really Green?”
“What regulation do I use for
report? How do I report? Who
cares?”
10. “Is there a regulation forcing us to
do it?… right now?”
“Is there even a GREEN product
available? It is just easier to buy
from who we always buy from.”
“It is not convenient to recycle
and compost”
11. “Does any of our customers care
about sustainability?”
“We are just a small company that
offers services, having sustainability
initiatives doesn’t apply to us.”
“I don’t know where to start.”
14. • Sustainability needs a Strategy
• Sustainability must support Business
Strategies
• Be Respectful of Limitations.
• Walk Before you Run.
Growing Change
15. • Lead by Example
• Have Fun! Be Innovative!
• Be Resourceful
• Communication is Key
• Collaboration is the Way of the Future
• Be Patient & Persistent
Growing Change
16. Alphacoms
Aphacoms - French Communications Agency - To communicate around their Sustainability culture
and demonstrate their innovation in communication, they decided to present their 2013 CSR report as
an online virtual tour of their offices where is organized a gigantic…banana hunt! Yes, you’ve read it
correctly. A banana hunt. Company Site - http://rse.alphacoms.fr/ Blog Reference - http://
blog.wizness.com/this-may-be-the-most-original-entertaining-csr-report-youve-ever-read/
17.
18. Video + PR Platform
http://3blmedia.com/Video/Reuters/All
19.
20.
21. Sources & Related Articles
• From Challenges to Opportunities: The 7 Sustainability Opportunities for Canadian Business in
2015 http://nbs.net/knowledge/sustainability-opportunities-for-canadian-business-2015/?
utm_source=Challenges+eblast+2015&utm_campaign=Jan+2015+Challenges+E-
blast&utm_medium=email
• Sustainability Strategy Benefits - http://sustainabilityedge.com/links-and-resources/benefits-of-
corporate-sustainability-strategy/
• What do businesses think of their CSOs? http://www.greenbiz.com/article/what-do-businesses-
think-their-csos
• Building a Sustainable Niagara - http://list.ly/list/VsX-building-a-sustainable-niagara
• Marketing Strategies - List of Articles by Laura Dunkley - http://list.ly/list/3nL-content-marketing-
strategies
• How Cities and Businesses Are Working Together to Address Climate Change http://
www.triplepundit.com/2014/07/cities-businesses-working-together-address-climate-change/
(July 14, 2014)