Telegraph cim social media v01

•Descargar como PPT, PDF•

0 recomendaciones•329 vistas

CIM Sussex Social Media Event 30 September 2010 Presentation from Julian Sambles, Digital Operations Director at The Telegraph (thetelegraphgroup)

Empresariales

Social Media Integration Julian Sambles , Digital Operations Director

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the need for change ,[object Object]

901,930 average net circulation 2,033,000 readers 85% of Daily Telegraph readers read no other Quality Daily Newspaper 676,400 1,910,000 readers 78% of Sunday Telegraph readers read no other Quality Sunday Newspaper average net circulation 2005 5,000,000 Global unique users / month

[object Object],[object Object],Question?

[object Object],[object Object],Charles Darwin

When they want it, where they want it and in the format that they want it Content is Key

Dec 05 2007 A year of change Research Analysis Feb 06 Plan May 06 Implement Sep 06 – Jan 07 Training Implement Organisational change Cultural change

[object Object],[object Object],[object Object],[object Object],Where are we now?

How did we deliver the audience? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How did we grow traffic? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brands are using traditional media budgeting principles for search... Yet waste money and lose customers The Right Search Strategy “ ” Source: Google

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO as a Hygiene Factor

Empowering Journalists Understanding – cultural change

Difference between on and offline Online Media Entry point Browser Offline Media

Many ways to find online content Consumers are now driven to search via traditional channels

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Google * Source – Hitwise

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Editorial training

Making Stories Stand Out Content Relevance

Making stories stand out Traditional print headlines don’t work online

“ Battle for the Islands” The Sun 4-May-1982

Making stories stand out It is NOT about keyword stuffing

Keywords Sorry Irrelevant keywords don’t help

SEO - Keywords It is NOT about writing for computers

Content is KING ,[object Object],[object Object],[object Object],[object Object],[object Object]

Multimedia - engagement infographics General election map

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Results Global Customers Since Jan 07 Ramp up of Audience strategy

Results – Inauguration day ,[object Object],Date: 20 th January 2009 Market: Hitwise US Category: Online Print

Results – Digg ,[object Object],[object Object]

[object Object],MP’s Expenses 30 million page impressions on website 1,500 articles written over six-week period Great journalism is the key….

twitter.com/juliansambles [email_address]

Más contenido relacionado

La actualidad más candente

Social media ROI - The Marketing MindsetLaurel Skurko

RACHEL COOPER - WAR & PEACE VS FIFTY SHADES OF GREY: THE CHALLENGE OF MEASURI...Hilary Ip

Setting Up A Business Podcast - by Rob MarchantRob Marchant

Why You Should Not Avoid Social Media - OpenSourceVarsity.Ivan Bayross

Integrated PR campaigns | PR Network | 3 July 2017CharityComms

SEO for marketersGreg Jarboe

Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017CharityComms

Social media benefitszuni099

Content Marketing Case Study | Healthy TravelJohn Miller

IngenexDougyFresh Lee

Discover Pods - Podcast Trends Report 2018Kevin Goldberg

La actualidad más candente (11)

Social media ROI - The Marketing Mindset

RACHEL COOPER - WAR & PEACE VS FIFTY SHADES OF GREY: THE CHALLENGE OF MEASURI...

Setting Up A Business Podcast - by Rob Marchant

Why You Should Not Avoid Social Media - OpenSourceVarsity.

Integrated PR campaigns | PR Network | 3 July 2017

SEO for marketers

Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017

Social media benefits

Content Marketing Case Study | Healthy Travel

Ingenex

Discover Pods - Podcast Trends Report 2018

Similar a Telegraph cim social media v01

ROUNDTABLE 2015: Local Media Association Innovation PanelLEAP Media Solutions, a division of BlueVenn

How to make your next social media campaign the best one yetGertie Goddard

How to be a stand out marketing employeeAlexandra Lewington

SociaBuzz Company ProfileChris Reskaza

Engaging Your CommunitiesRussell Pierpoint

SEO and social media model to measure ROIAnton Koekemoer

Live Webinar: Taming the Financial Content BeastLinkedIn

Taming the Content BeastBlack Marketing

Leading digital consulting & services companyBeyond Billboards

Retail Multi Brand Industry Digital Media StrategyIttisa

Emerging seo & digital marketing trends. ebne-Strategy

Confab Content Strategy PresentationJamie Tiralla

Digital conv keep britain tidy & the distilleryKirstie Buchanan

The Science of Content Marketing: How to Create Predictable Revenue in the Pe...Heather Eng

Pr web drive-seoRalph Paglia

Creating a Social Media Strategy by Kate Bradstreet CommunicationsACTDigitalEnterprise

SMO Profile Dinesh Nandlal

Comdez digitalComDez

ComDez Digital AgencyComDez

ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube

Similar a Telegraph cim social media v01 (20)

ROUNDTABLE 2015: Local Media Association Innovation Panel

How to make your next social media campaign the best one yet

How to be a stand out marketing employee

SociaBuzz Company Profile

Engaging Your Communities

SEO and social media model to measure ROI

Live Webinar: Taming the Financial Content Beast

Taming the Content Beast

Leading digital consulting & services company

Retail Multi Brand Industry Digital Media Strategy

Emerging seo & digital marketing trends. ebn

Confab Content Strategy Presentation

Digital conv keep britain tidy & the distillery

The Science of Content Marketing: How to Create Predictable Revenue in the Pe...

Pr web drive-seo

Creating a Social Media Strategy by Kate Bradstreet Communications

SMO Profile

Comdez digital

ComDez Digital Agency

ACCELERATED DIGITAL MARKETING PROGRAME 2018

Último

HAL Financial Performance Analysis and Future ProspectsRajesh Gupta

How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...YourLegal Accounting

Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Hararedoctorjoe1984

PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades

ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...brennadilys816

Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.daisycvs

stock price prediction using machine learninggauravwankar27

#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...drm1699

Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxNetapsFoundationAdmi

Should Law Firms Outsource their BookkeepingYourLegal Accounting

What is paper chromatography, principal, procedure,types, diagram, advantages...srcw2322l101

PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARdoktercalysta

Unlocking Growth The Power of Outsourcing for CPA FirmsYourLegal Accounting

How Do Venture Capitalists Make Decisions?Alejandro Cremades

Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxSaksham Gupta

MEANING AND CHARACTERISTICS OF TAXATION.abejeblooda

Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfHolger Mueller

How to refresh to be fit for the future worldChris Skinner

1Q24_EN hyundai capital 1q performanceirhcs

Beyond Numbers A Holistic Approach to Forensic AccountingYourLegal Accounting

Telegraph cim social media v01

1. Social Media Integration Julian Sambles , Digital Operations Director

4. 901,930 average net circulation 2,033,000 readers 85% of Daily Telegraph readers read no other Quality Daily Newspaper 676,400 1,910,000 readers 78% of Sunday Telegraph readers read no other Quality Sunday Newspaper average net circulation 2005 5,000,000 Global unique users / month

7. When they want it, where they want it and in the format that they want it Content is Key

8. Dec 05 2007 A year of change Research Analysis Feb 06 Plan May 06 Implement Sep 06 – Jan 07 Training Implement Organisational change Cultural change

10.

11.

12. Brands are using traditional media budgeting principles for search... Yet waste money and lose customers The Right Search Strategy “ ” Source: Google

13.

14. Empowering Journalists Understanding – cultural change

15. Difference between on and offline Online Media Entry point Browser Offline Media

16. Many ways to find online content Consumers are now driven to search via traditional channels

17.

18.

19. It does work – Budget 2010

20. Making Stories Stand Out Content Relevance

21. Making stories stand out Traditional print headlines don’t work online

22. Jacques who? The Sun 1-Nov-1990

23. “ Battle for the Islands” The Sun 4-May-1982

24. A lot of noughts