Geofilters are a fun and powerful way to bring local Snapchatters together to share content. If you’re smart and strategic, you can target certain locations at certain times to promote your brand among demographics who will be most interested. You’ll learn how to: Think about different uses for Geofilters Use existing Geofilters to tell your audience where you are Design and submit a free Community Geofilter for a public location Purchase an On-Demand Geofilter to promote your brand in a certain area Comply with Geofilter submission guidelines Create Geofilters if you don't have Photoshop expertise or an in-house designer Estimate pricing and get the most for your budget Find and understand Geofilter analytics

1. USE GEOFILTERS TO FOCUS YOUR SNAPCHAT EFFORTS
@LAURAEWILSON #SOCIAL16

2. Laura Wilson
Director of Digital & Social Media,
Georgetown University
@LauraEWilson
@LAURAEWILSON #SOCIAL16
Use Geofilters to Focus Your Snapchat Efforts

3. @LAURAEWILSON #SOCIAL16
Geofilters communicate the
“when” and “where” of a snap.

4. @LAURAEWILSON #SOCIAL16
COMMUNITY GEOFILTERS
HIGHLIGHTS A
LOCATION OR
LOCAL
LANDMARK
FREE

5. @LAURAEWILSON #SOCIAL16
ON-DEMAND GEOFILTERS
PERSONAL USE
BUSINESS USE

6. @LAURAEWILSON #SOCIAL16
WHAT PEOPLE ARE SAYING
“A custom Snapchat geofilter is a
branded impression on steroids.”
-Gary Vaynerchuk

7. @LAURAEWILSON #SOCIAL16
CONTENT + CONTEXT

8. @LAURAEWILSON #SOCIAL16
WHERE TO FIND GEOFILTERS
To Enable Filters on Snapchat:
1. Go to Snapchat Settings
2. Tap 'Manage' under Additional Services
3. Toggle 'Filters' on
Must turn on location services on your phone!

9. HOW TO USE
GEOFILTERS
FOR YOUR
BRAND

10. USE COMMUNITY FILTERS TO SHOW LOCATION
@LAURAEWILSON #SOCIAL16
INCORPORATE FREE
COMMUNITY
GEOFILTERS
INTO YOUR SNAPCHAT
CONTENT

11. POSITION YOUR BRAND
N-DEMAND GEOFILTERS
@LAURAEWILSON #SOCIAL16
ASSOCIATE YOUR
BRAND WITH
AN INDUSTRY

12. REMINDER OF CALL TO ACTION
@LAURAEWILSON #SOCIAL16
POLITICAL
CAMPAIGNS
HAVE BEEN
HEAVY USERS OF
GEOFILTERS

13. PRODUCT LAUNCH
@LAURAEWILSON #SOCIAL16
COMPLEMENT
ACTIVITIES ON
OTHER SOCIAL
CHANNELS

14. TIE BRAND TO HOLIDAYS/EVENTS
@LAURAEWILSON #SOCIAL16
ASSOCIATE YOUR
BRAND WITH A
HOLIDAY/EVENT

15. BRAND HOSTED EVENTS
@LAURAEWILSON #SOCIAL16
INCREASE
ATTENDEE
ENGAGEMENT
AT EVENTS

16. BRANDING IN RETAIL LOCATIONS
@LAURAEWILSON #SOCIAL16
LILLY PULITZER
RAN A
GEOFILTER IN
31 IN-STORE
LOCATIONS

17. SPARK CONVERSATION
@LAURAEWILSON #SOCIAL16
RAISE
AWARENESS
OF ISSUES
AND CAUSES

18. PARTNER WITH ANOTHER ORG
@LAURAEWILSON #SOCIAL16
CONSIDER USING
GEOFILTERS AS AN
EXTENSTION OF EXISTING
PARTNERSHIPS

19. USE WITH CSR CAMPAIGN
@LAURAEWILSON #SOCIAL16
DONATE TO A CAUSE
WITH EVERY USE OF
THE GEOFILTER

20. RUN A CONTEST OR COMPETITION
@LAURAEWILSON #SOCIAL16
RUN A CONTEST
AND INCORPORATE
YOUR OTHER
SOCIAL CHANNELS

21. USE GEOFILTERS FOR RECRUITING
@LAURAEWILSON #SOCIAL16
REACH PROSPECTIVE
EMPLOYEES AT CAREER
FAIRS OR COLLEGE
CAMPUSES

22. TIPS FOR
DESIGNING
YOUR
GEOFILTER

23. @LAURAEWILSON #SOCIAL16
MAKE IT RELEVANT
THE DESIGN NEEDS
TO TIE INTO THE
DATE AND LOCATION

24. STRATEGIC TIMING & LOCATION
@LAURAEWILSON #SOCIAL16
MEET THEM WHERE
THEY ARE AND WHEN
THEY WILL BE ACTIVE
ON THE PLATFORM

25. @LAURAEWILSON #SOCIAL16
ENCOURAGE ENGAGEMENT
SHOW THE USER
WHAT YOU WANT
THEM TO DO

26. HOW TO
CREATE
YOUR
GEOFILTER

27. @LAURAEWILSON #SOCIAL16
CREATE YOUR DESIGN1080px wide by 1920px high
 File size less than 300KB
 Save as a .PNG file with a
transparent background
geofilters.snapchat.com

28. @LAURAEWILSON #SOCIAL16
UPLOAD YOUR DESIGN ASSET
 Do not use logos or trademarks you don’t own
 No photographs of people
 No phone numbers, emails, URLs, Snapcodes,
or social media usernames, or hashtags
 No more than two lines of non-stylized text
 Don't cover up too much of the screen

29. @LAURAEWILSON #SOCIAL16
SELECT DATES AND TIMES
Select up to 30 days
per Geofilter

30. @LAURAEWILSON #SOCIAL16
DRAW A GEOFENCE FOR YOUR FILTER
Between 20 thousand to 5 million square feet

31. GET HYPERLOCAL
@LAURAEWILSON #SOCIAL16
GET HYPERLOCAL (AND SAVE $$$)
Decrease size or location to save money on your filter

32. SUBMISSION PROCESS
@LAURAEWILSON #SOCIAL16
 Review order details
 Give at least one business
day for approvals
 If filter is rejected make
changes and resubmit

33. @LAURAEWILSON #SOCIAL16
USE SIMPLE DESIGN PROGRAMS
PicMonkey.com
Canva.com
1080px wide by 1920px high

34. USE GEOFILTER VENDORS
@LAURAEWILSON #SOCIAL16
Pepperfilters.com
SnapGeofilters.com
GeofilterMe.com
BASIC GEOFILTER TEMPLATES
OR
OUTSOURCE THE ENTIRE DESIGN

35. LAUNCH A DESIGN CONTEST
@LAURAEWILSON #SOCIAL16
MLS LAUNCHED
#MLSSNAPCHAT CONTEST
FOR GEOFILTER DESIGN
SUBMISSIONS IN
4 MARKETS

36. LAUNCHING
YOUR
GEOFILTER

37. PROMOTE YOUR GEOFILTER
@LAURAEWILSON #SOCIAL16
TELL CONSUMERS
WHERE TO FIND
YOUR GEOFILTER

38. USE INFLUENCERS TO HELP LAUNCH
@LAURAEWILSON #SOCIAL16
DEL MONTE + GNACK APP

39. MEASURING SUCCESS
@LAURAEWILSON #SOCIAL16
 Usages of Geofilter
 Views of Geofilter
ALL DATA IS AVAILABLE BY
LOGGING IN TO YOUR
ACCOUNT ON
SNAPCHAT.COM

40. EXAMPLE CAMPAIGN RESULTS
@LAURAEWILSON #SOCIAL16
$35 total /for 8
hours
.07/usage

41. EXAMPLE CAMPAIGN RESULTS
@LAURAEWILSON #SOCIAL16
$36 total /for 8
hours
.25/usage

42. @LAURAEWILSON #SOCIAL16
MAJOR KEYS RECAP :
🔑 Don’t forget to use free community geofilters in your
content to remind audience of your location
🔑 Tie the geofilter design into the location and date to make it
as relevant as possible for users
Promote your geofilter campaign on your other established
social media channels to build buzz and excitement
🔑
🔑 Save money by getting hyperlocal with your geofilter
campaigns to reach highly targeted audiences

43. QUESTIONS?
@LAURAEWILSON
LAURA.WILSON@GEORGETOWN.EDU