1. Error!
Unknown
document
property
name. Error! Unknown document property name.
1
CHEVENING IN CANADA
ALUMNI ENGAGEMENT STRATEGY
PRESENTATION
December 2013

2. 2
Abstract
The Chevening in Canada Alumni Engagement Strategy Report was prepared for the
Foreign & Commonwealth Office’s Canada Network to document the results of the Canadian
Chevening Alumni Engagement Online Survey distributed in October of 2013. The survey
was designed and implemented with the purpose of:
• Determining alumni interest in keeping in contact with both the British High
Commission and other alumni in order to create a sense of community amongst
past, present and future Chevening scholars
• Measuring alumni satisfaction with the current level of engagement they are
receiving
• Establishing ways in which Chevening alumni can improve the Chevening
experience for future scholars
• Updating the Chevening alumni database and identifying notable alumni who can
assist in the enhancement of the Canada/UK relationship in FCO priority areas
In this report, the survey’s design, technique, and implementation are fully discussed.
In addition, a demographic profile of the 290 Canadian Chevening recipients is provided,
which includes current location, universities & programs of study, occupations & job titles,
and income categories. The bulk of the report analyzes the survey results submitted by 104
alumni, and fully elaborates on their opinions on current engagement, their interest in
Chevening alumni activities, and their motivations behind participating in a Chevening alumni
program. The final section of the report is an engagement strategy based on the information
extracted from the survey results, with action points for delegation by consulate.
In all, this report looks to profile alumni of the Canadian Chevening scholarship, and
looks serve as a starting point for the Chevening Alumni Engagement Program. If the
Canada Network looks to evaluate the success of the program in one or two year’s time, this
report can serve as a reference point for how far the program has progressed.

3. 3
Highlights
Alumni Demographics
• 290 total Canadian Chevening alumni across 30 academic years and 45 institutions
• 208 Chevening alumni were successfully contacted (survey population of 208)
• 104 total survey responses were collected
• 50% total response rate
• 37.2% of all alumni completed the survey
• Nearly half of alumni currently living in Canada completed the survey (48.2%)
• Over half of alumni currently live in Canada (52.4%)
• 39% of all alumni live within 50km of a Canadian consulate
• 10% of alumni stay in the United Kingdom after their time of study
• 13% of alumni live in the United States, with an additional 13% living elsewhere other
than Canada, the UK or the US
• 60% of Chevening alumni studied between 1995 and 2005 and represent 65% of the
survey response population
• Approximately 61% of Canadian alumni went to either the London School of
Economics, Cambridge or Oxford
• Over one third of Canadian alumni studied either Law or Political Science
• Approximately one third of alumni are either lawyers or university professors
• 29% of alumni hold ‘senior’ positions in their careers, with 42% of these senior
employees having completed the survey
• 63% of alumni make $100,000 or more in personal income, while only 6.3% of
employed Canadians make $100,000 or more
• 88% of Chevening alumni are on some form of social media
Alumni Engagement
• Overarching goal of getting as many alumni as possible making small contributions,
rather than a few alumni making large contributions
• Recurring alumni group membership is amongst Canadian undergraduate
universities; the FCO should recruit scholars and advertise at these top universities
with Chevening alumni in attendance
• Since 88% of alumni are on social networks, tweeting from @UKinCanada, posting
from the Chevening Facebook page, and creating the Canadian Chevening LinkedIn
group is vital towards building the alumni network
• Contact global High Commissions about internationally relocated alumni getting
involved with the Chevening networks from their respective countries of residence
• Involve as many ‘notable’ Chevening alumni as possibly, particularly in outward-
facing activities
• Constructing a narrative around 30 years of Chevening, building connections, and
building a better Chevening program is key in communications with alumni

4. 4
Database & Population Analysis
A. Occupation
Figure 1. Canadian Chevening Alumni by Job Category (Bar)
0
5
10
15
20
25
30
35
40
45
Architect
HighTech/IT
Realty
Military
Engineer
Medicine
Communications
GovernmentAffairs/Relations
PublicOffice
Entertainment/Arts
HigherEducation(non-Professor)
Banking
FreelanceWriter/Author/Editor
SeniorPosition-Public
Consultant
President/CEO
Journalist
PolicyAdvisor/Analyst
Philanthrophy/HumanRights
Researcher/Student
SeniorPosition-Private
UniversityProfessor
Lawyer
Frequency
Job Category
Chevening Alumni by Occupation
Total
Alumni
Survey
Responses

5. 5
Alumni Interests and Opinions
A. Opinions on Current Engagement and Time of Study
Table 2. Canadian Chevening Alumni Opinions on Current Engagement and Time
of Study
I am satisfied with the
current level of
engagement I am
receiving from the British
High Commission
I feel I am a
part of the
Chevening
alumni
network
Being a Chevening
scholar gave me a
positive perception
of the UK
1 - Strongly
Disagree
1 7 1
2 - Disagree 18 30 0
3 - Neither Agree
nor Disagree
30 28 6
4 - Agree 42 31 30
5 - Strongly Agree 6 4 64
N/A 6 2 1
Did Not Answer 1 2 2
Total 104 104 104
Average 3.34 2.95 4.54
Most Frequent 3 3 5
Middle Response 4 4 5