This presentation gives you the lowdown on staying up to date with email marketing and six tips to supercharge your email campaigns and help your emails stand out from the crowd. 6 trends include: - Responsive Email Design - Flat Email Design - Transactional Emails - Video in Email - Animated GIFs - Countdown Timers

1. Latest Trends in
Email Marketing
Lauren Duffy | CLICK Digital Expo 2016

2. Today
1. Email is Alive and Kicking
2. 6 Ways to Supercharge your Email Marketing:
• Responsive Email Design
• Flat Email Design
• Transactional Emails
• Video in Email
• Animated GIFs
• Countdown Timers

3. Email is Alive and Kicking

4. Did you know that Email Marketing
has the highest ROI of any digital
marketing platform?

5. 44%“For every $1 spent on email, the average ROI is $44.25”
Experian 2014

6. Number of Active Users Worldwide
400m
4.4b
1.6b
1.0b
380m 320m
100m

7. What makes Email work today?
• Email Marketing is easy
• You can save time with email marketing
• You can send highly personalized and targeted emails

8. 6 Ways to Supercharge your
Email Marketing

9. 1. Responsive Email Design
51%Of all Email is
opened on a
mobile device.
Source: Litmus

12. How to make your emails look good
on all devices.

13. One column layout

14. Enlarge your fonts
• Body copy: 14px
• Headlines: 22px
• Reduce the amount of
copy for smaller screens

15. Use bold imagery

16. Generous Padding

17. Call to Action
• Big
• Obvious
• Tappable

18. 2. Flat Design
80%Of people are
only scanning
your email
Source: Nielsen Norman Group

19. Website Email

20. Design Elements
• Simple & clean
• Smart use of white space
• Bright colours
• Flat illustrations

21. Flat illustrations

22. White Space

23. Simple & Clean

24. Bright Colours

25. 3. Transactional Emails
64%Of consumers
consider transactional
emails the most
valuable in their inbox
Source: Barrell Associates

26. Order Confirmations

27. Delivery Notifications

28. Ticket Confirmations

29. 4. Video in Email
300%
Adding video to
your email can
increase clicks
Source: Barrell Associates

30. Video is simple to Use

31. Helps your Email
stand out

32. Adding Video to Email
1. Static Method

33. Adding Video to Email
2. Video in the inbox (HTML5)

35. 5. Animated GIFS
60,000times faster than text
Source: 3M Corporation
Our brain
processes images

36. Showcase Products

37. Surprise & Delight

38. Simple and Fun

39. Stand out

40. Just for Fun

41. 6. Countdown Timers
40%
Source: eMarketer.com
Personalization is the
most likely attribute
that makes a
subscriber open & click

42. Delivery Deadlines

43. Exclusive Sales

44. Countdown to Ticket
Launch

45. Events

46. Thanks.
Get in touch . . .
Lauren.m.z.duffy@gmail.com
@Live_Lauren
@Live_Lauren