Online marketing strategies for word press users
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In this presentation, I’ll discuss the most important and effective online marketing strategies to improve your site and increase online visibility. This will include Content Marketing, SEO, Resposive Design, Social Media Marketing, Website Maintenance and more.
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Online marketing strategies for word press users
- 2. @lujeffcoat Who here wants a bigger audience?
- 3. @lujeffcoat Hello!I am Lauren Jeffcoat @lujeffcoat
- 6. @lujeffcoat BE AWESOME ➔ Easy to Read ➔ Informative ➔ Perfect Fit Step 1: Content Marketing
- 7. @lujeffcoat INVOLVE THE COMMUNITY Step 1: Content Marketing
- 8. @lujeffcoat Tweetable Quotes Social Sharing Guest Bloggers INVOLVE THE COMMUNITY Include Influencers Step 1: Content Marketing
- 9. @lujeffcoat UTILIZE TWEETABLES Step 1: Content Marketing Free Plugin: Better Click to Tweet (on the WordPress Repository) Premium Plugin: TweetDis (available on CodeCanyon)
- 10. @lujeffcoat LINK TO OTHER BLOGS
- 11. @lujeffcoat DIVERSIFY YOUR CONTENT Step 1: Content Marketing
- 12. @lujeffcoat CREATE INFOGRAPHICS Step 1: Content Marketing
- 13. @lujeffcoat HAVE A CLEAR CALL TO ACTION Step 1: Content Marketing
- 14. @lujeffcoat CREATE VIDEO CONTENT Step 1: Content Marketing Content with video attracts 3x more links than plain text posts.
- 15. @lujeffcoat CREATE VIDEO CONTENT Step 1: Content Marketing Video Will Account For 80% Of Global Internet Traffic By 2019
- 16. @lujeffcoat PUBLISH GREAT PHOTOS 40% of people respond better to visual content than plain text. Step 1: Content Marketing
- 17. @lujeffcoat RESPOND TO COMMENTS Step 1: Content Marketing
- 18. @lujeffcoat HAVE A VOICE Step 1: Content Marketing
- 19. @lujeffcoat WRITE LIKE YOU’RE TALKING TO FRIENDS Step 1: Content Marketing
- 20. @lujeffcoat STOP TRYING TO SELL Step 1: Content Marketing
- 21. @lujeffcoat CREATE A CHALLENGE OR CONTEST Step 1: Content Marketing
- 22. @lujeffcoat PROVIDE TAKEAWAYS Step 1: Content Marketing
- 26. @lujeffcoat It’s not your work when it’s your passion. Step 1: Content Marketing BE PASSIONATE
- 27. @lujeffcoat ACTIVITY TIME: LET’S CREATE SOME CONTENT
- 29. @lujeffcoat WHY EMAIL MARKETING? ➔ BECAUSE IT WORKS ➔ PEOPLE STILL READ EMAIL ➔ IT’S EASY & AFFORDABLE ➔ MEASUREABLE TRACKING Step 2: Email Marketing
- 30. @lujeffcoat DATA DRIVEN Step 2: Email Marketing
- 31. @lujeffcoat AUTOMATE EMAIL CAMPAIGNS Step 2: Email Marketing The key to email marketing is sending the right message to the right people at the right time.
- 32. @lujeffcoat AUTOMATE EMAIL CAMPAIGNS Step 2: Email Marketing
- 33. @lujeffcoat CART ABANDONMENT Step 2: Email Marketing
- 34. @lujeffcoat SEGMENT YOUR SUBSCRIBERS Step 2: Email Marketing
- 35. @lujeffcoat PERSONALIZE YOUR MESSAGES Personalized emails deliver 6x higher transaction rates Step 2: Email Marketing
- 36. @lujeffcoat PERSONALIZE YOUR MESSAGES 70% of brands do not use personalization within their email marketing strategy Step 2: Email Marketing
- 37. @lujeffcoat SEND MOBILE FRIENDLY EMAILS Step 2: Email Marketing ➔ Implement responsive email design ➔ Keep the subject line and pre-header short ➔ Make the CTA big and obvious
- 38. @lujeffcoat GREAT LIST BUILDING TOOLS https://www.wpkube.com/list-building-wordpress-plugins/ Step 2: Email Marketing
- 39. @lujeffcoat DISCUSSION TIME: LET’S TALK EMAIL
- 42. @lujeffcoat AMP (ACCELERATED MOBILE PAGES) AMP for WP AMP for WP – Accelerated Mobile Pages Step 3: SEO
- 43. @lujeffcoat OPTIMIZE FOR VOICE SEARCH Step 3: SEO
- 44. @lujeffcoat Step 3: SEO OPTIMIZE FOR RICH ANSWERS AND SNIPPETS Use Google Autocomplete suggestions to find questions to match your keywords.
- 45. @lujeffcoat OPTIMIZE FOR RICH ANSWERS AND SNIPPETS 1. Start with long tail keyword research 2. Create a piece of content that directly answers these questions 3. Make sure your article is truly helpful 4. Make your content easy to find 5. Use the right tags Step 3: SEO
- 47. @lujeffcoat VIDEO CONTENT IS KING Step 4: Social Media
- 48. @lujeffcoat VIDEO CONTENT IS KING 75% of online video viewers have interacted with video content. Step 4: Social Media
- 49. @lujeffcoat VIDEO CONTENT IS KING One third of all online activity is spent watching video. Step 4: Social Media
- 50. @lujeffcoat VIDEO CONTENT IS KING Social video generates 1200% more shares than text. Step 4: Social Media
- 51. @lujeffcoat VIDEO CONTENT IS KING Every day 500 million FaceBook users are watching videos. Step 4: Social Media
- 52. @lujeffcoat ANIMATED VIDEOS Step 4: Social Media
- 53. @lujeffcoat ANIMATION BRINGS BACK FUN Step 4: Social Media
- 54. @lujeffcoat ANIMATION TOOLS ➔Animatron ➔Animoto ➔Animated video courses Step 4: Social Media
- 55. @lujeffcoat LIVE STREAMING Step 4: Social Media
- 56. @lujeffcoat LIVE STREAMING Step 4: Social Media
- 57. @lujeffcoat LIVE STREAMING Step 4: Social Media
- 58. @lujeffcoat MESSAGING APPS & CHATBOTS Step 4: Social Media
- 59. @lujeffcoat EXAMPLES OF CHATBOTS ➔ Weather bot. Get the weather whenever you ask. ➔ Grocery bot. Help me pick out and order groceries for the week. ➔ News bot. Ask it to tell you when ever something interesting happens. ➔ Life advice bot. I’ll tell it my problems and it helps me think of solutions. ➔ Personal finance bot. It helps me manage my money better. ➔ Scheduling bot. Get me a meeting with someone on the Messenger team at Facebook. ➔ A bot that’s your friend. In China there is a bot called Xiaoice, built by Microsoft, that over 20 million people talk to. Step 4: Social Media
- 60. @lujeffcoat ECOMMERCE ON SOCIAL MEDIA Step 4: Social Media
- 61. @lujeffcoat VIRTUAL REALITY Step 4: Social Media
- 62. @lujeffcoat HOW TO USE VIRTUAL REALITY 1. Training & Education 2. Advertising 3. Sales Pitches 4. Product Testing Step 4: Social Media
- 63. @lujeffcoat ACTIVITY TIME: LET’S CREATE ANIMATED VIDEO
Notas del editor
- Simply having your business online is no longer enough. Today I am here to talk about some powerful strategies to maximize your site and gain a bigger online audience.
- As content creation tops the list of digital marketing strategies, the content that you create for your site needs to be easy to read, informative, perfectly fitting your brand – in one word, the contents must be awesome! Developing engaging and quality content has become an essential part of any websites that is willing to rank higher than others. Sounds easy enough, right? But how do we go about creating engaging content?
- Make your readers a part of your content strategy. This process could be as simple as inviting your audience to contribute to your blog and (2) integrating “social sharing” for readers to participate in the conversation.
- Include Influencers. Respected voices add instant credibility to your work and information, and people tend to trust people within their circles rather than trusting an unknown company. You can tag influencers in the content to get their attention, or write about something that these influencers personally enjoy or often share. Invite Guest Bloggers. Don’t overthink this - if you don’t have a network of bloggers that could contribute, invite your audience to contribute to your blog. This way you make your readers a part of your content strategy and they will be likely to share the content within their circles. Speaking of sharing, use social sharing widgets to make it super simple for your audience to share your content. There are tons of social sharing plugins, and we’ll get more into that when we move on to Social Media marketing in a few minutes. One particular way of sharing content is to make your quotes tweetable. By integrating “tweetables”, you automatically invite your readers to participate in the conversation. https://wordpress.org/plugins/better-click-to-tweet/
- Free Plugin: https://wordpress.org/plugins/better-click-to-tweet/ Premium Plugin: https://codecanyon.net/item/tweetdis-make-any-phrase-tweetable/5538842
- Ask others to join the conversation by linking to other blogs. The value in linking out to other bloggers is three-fold: 1. You draw others into the conversation – By linking to others opens yourself up to discussing the topic at hand. This allows you to listen and trade ideas with others, learning things you didn’t know before you started…and creating relationships. 2. You give credit where credit is due – If you write something that is based on an idea that you got from somewhere else, you must link to that blogger. Its proper manners on the web. 3. You get the authority juice – Inbound links no doubt have high impact on your search rankings. But so do outbound links…especially if you are linking to authority sites. Read my The 10 Golden Rules to Attracting Authority Links to learn more.
- One of the easiest ways to create engaging content is to avoid sticking to one type of medium to communicate with your subscribers. This means that if you’re used to writing text-based blogs, you need to start varying it with things such as images, graphics, infographics, quotes, videos, etc. Think of it as adding “spice” to your content every once in a while.
- Infographics are a popular way to make complex information easily digestible. They typically are easy on the eye and provide a lot of information in a short amount of time. Numerous tools are available to assist the graphically challenged create infographics, with Canva being one of my favorites. Other Tools: https://venngage.com/business?gclid=EAIaIQobChMIu9KIkpqH1QIV2AqBCh0wAAs5EAAYASAAEgIu_vD_BwE https://www.visme.co/make-infographics/?vc=infographics&gclid=EAIaIQobChMIu9KIkpqH1QIV2AqBCh0wAAs5EAAYAyAAEgLn0_D_BwE https://piktochart.com/
- Can a call to action be engaging?? According to Andrew Gough and his case study, “Call to Actions are deceptively powerful yet often overlooked”. With a call to action, your readers know exactly what to do next. This makes your content logical and also doubles your chances of return on leads. So every piece of content that you publish should have some kind of call to action. Whether it is making a purchase, downloading a whitepaper, sending an email address to join your newsletter, etc. Our readers actually want to be told what to do.
- It’s estimated that content with videos attract 3 times more links than plain text posts. Next time you’re writing a blog post, think about ways to integrate videos. You don’t necessarily need to produce these videos — instead, focus on curating great examples of recent favorites that you’ve come across. You don’t need a production budget to create compelling videos for your blog post. Even homemade videos generate millions of downloads. https://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
- Numerous statistics suggest that all types of visual content, including video content, is a sure-fire way to make an audience fall in love with your content. Research suggests that video will account for 80% of all global internet traffic, while YouTube already receives more than one billion unique visitors each month.
- It’s common for businesses to cut corners by avoiding images. They’ll post blog posts without compelling visuals. This is a big mistake. Humans are visually driven. It’s estimated that 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company, and 40% of people respond better to visual content than plain text. Whether you’re producing blog posts or sharing content on social media, make sure to prioritize the photos that you’re choosing. There is ROI value in beauty. If you’re a non-designer, and you’re looking for visual inspiration, check out this blog post from Coworks on design thinking for non-designers.
- Successful content marketing is a two-way conversation. Encourage your audience to participate in the discussion (or engage in healthy debate) by responding to comments with follow-up questions and counter-points. Not sure how to spark a conversation? Just ask your readers to chime in — it’s an invaluable way to show your audience how much you care.
- Whether you realize it or not every content creator has a distinctive voice or style to their writing. And those who don’t – simply haven’t discovered it yet. The most engaging type of content is content that is unique and follows a specific delivery technique. One of the easiest ways to add that “unique” quality to your content is to align your writing (or content) with your thinking and speaking habits. It also adds to your blogs and content if you try to offer your own opinions and perspectives which may be different from those of others. Aside from the fact that readers appreciate fresh perspectives to stale content, new ways of thinking also add to the quality of your blog.
- If you’re like most of us, you probably struggle to get your ideas on paper. The challenge? Writing feels unnatural. You’re overthinking the task. Blogging is about friendship, community, and natural conversation. Stop worrying about writing and instead, imagine that you’re talking to a friend. The writing will flow naturally and be more compelling. After all, what would you rather do? Read a textbook or grab coffee with your best friend?
- The most refreshing way to be engaging? Stop selling. Consumers are sick and tired of being sold to. The more you try to pitch your audience with an aggressive marketing message, the more that they will shy away. Instead, focus on becoming a thought leader and guiding the conversation. The more you’re able to influence your industry, the more that consumers will want to do business with your company. Focus on engaging and educating. If your product and brand image are awesome, everything will fall into place. Consumers will purchase from people they trust.
- The desire to compete seems to be part of our DNA. Dream up some type of challenge or contest where people compete against each other for a prize - they will like it. You can use l or the contest generator on Facebook to add a social component. What you create needs to be clear, within reach and reflects what your audience likes.
- People like to get something more than they paid for, so offer some type of content takeaway. Serve up something useful to your audience for free and you will win fans. Offer these takeaways as a download to get data on each person who takes that free content. You will learn more about them and market to them better in the future. Depending on your audience and business niche, these takeaways might include a white paper, ebook, slide presentation, video, an app or software tool, or research material. These freebies also may make your target audience more amenable to your messages or to trying your product or service.
- Don’t be too clever or cutesy in your headlines. Use clear, unique specific headlines.
- Your headline is going to appear in many places. At the top of your post, in search engine results, in news feeds, The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines. You can stop readers cold, however, if you write headlines that are unique, ultra-specific, useful or urgent. Here are a few examples:
- Don’t forget to link to older posts that you have created.Get more value out of previously published blog posts. -They helped prove my point. -Those links drive traffic to those older posts…giving them new life. -Those links can contain keywords I want to rank high with. -Links are one of the best ways to direct Google spiders through your site. Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset in which you can give new life to with each link.
- Finally, I’d like to add that the best way to make your content engaging is to create it with passion. When you’re passionate about a topic, it’s easy to let that fervor shine through your content and have readers empathize with it. However, make sure that in the process, you aren’t forgetting about your audience. You should be aware of your audiences needs, wants, passions, and pain points so that you can give them the kind of content they are looking for. Remember, your audience always knows what they want. And you as a blogger and marketer simply need to find out what that is and give it to them
- 15 Minutes So now that we’ve talked about the importance of creating content, and a couple ideas of the kinds of content we can create, let’s get started. Let’s brainstorm and come up with an idea for an infographic. Research some stats, then let’s use one of the free tools to create an infographic. We can work in groups or we can work individually, and I’m here for help and assistance.
- No longer do we hear the outcry that email is dead, but rather the rally cry that email marketing is smarter and stronger than ever and is being used to deliver the right content to the right person at the right time. Marketers will use data to improve the quality of their email lists, single touch payment from an email could be possible, and email marketing and automation will continue evolving into a dominant powerhouse driving consistent, engaging, revenue producing campaigns that don’t require hours of labor or code to deliver.
- Email is considered as the most personal mode of communication with the people we haven’t met or will ever meet. Since the digital world is so expansive, e-mailing becomes our only option for a formal and meaningful communication. The concept exists because it has worked well for a lot of marketers. Firstly, you are aware of your potential customers and you are not blasting emails to random citizens of the Internet. A lot of, and we really mean that a lot of people still scroll through their email inboxes every morning. If your Subject line from the mail has been done effectively, consider the content read. So, always make sure that you put it up only after giving your subject a well-deserved thought. Most importantly, getting an email list and reaching out your segmented audience is cheap. With so many online tools available to track the email results, you can analyze how successful is your email marketing campaign.
- What is Data Driven Marketing? Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. Data science is making email marketing smarter by powering better automation and personalization. “Set it and forget it” is dead. Automated emails need to be routinely updated and optimized for the best engagement.
- Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits
- Trigger-based emails are emails that are sent out automatically based on user behavior. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. The data behind trigger emails shows us that trigger emails perform much better than traditional email. For example, Epsilon found that: Open rates for trigger emails are as high as 49% (95% higher than traditional email open rates) The average click-through rate (CTR) for trigger emails is more than double the rate compared to traditional email click-through rates The best converting websites in the world, sites that convert as much as 40% of their traffic, use trigger emails. And not only that, but Forrester research has found that trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits!
- Consider the following scenario; You visit a website, browse the product line and add items to your shopping cart but, you begin to have doubts and decide to leave before completing a purchase. Sound familiar? This happens to every single eCommerce store, every single day. But what if, one hour later, you receive an email that includes the exact product you were shopping for? And what if this email included not only a quick-link back to your shopping cart but, a free shipping code or 10% discount? You’re now more likely to complete your purchase, aren’t you? There is a plugin that has these follow up emails available: https://wordpress.org/plugins/woocommerce-abandoned-cart/
- When you segment your database, your email campaigns become more targeted to your audience. Let’s take a look at an example: You’re hosting a networking event for small business owners located within a 20 mile radius. How can you expect to get the best turn out for your event? Segmentation. The best way to get small business owners to turn up to your event would be to create a segment of people who list themselves as a small business owner that lives within 20 miles of your event and then send them an invite by email. The segmentation part is simple and can easily be done through CRM software. Compare this to sending one email to your entire database, with subscribers spread across the country (or continent). How annoying is it to receive an email that invites you to an event that is located on other side of the world? A study by HubSpot found that all key email marketing KPIs perform better when you segment your email list.
- A study by Experian found that personalized emails deliver 6x higher transaction rates!
- 70% of brands do not use personalization within their email marketing strategy. This means that by personalizing your emails, you stand out against the competition. The simplest form of personalization is to address the reader by name. Most email service providers (ESP) offer this within their functionality and this tactic alone will improve your campaign performance. For example, email subject lines that are personalized with a recipient’s first name can increase open rates by 16% higher open rates. Ask for the right information upfront: Great personalization starts way before you hit the ‘send’ button. It all starts with your sign up form. Without data such as name, company and location, you will be very limited with your personalized communication. Use a real reply-to email address: When you use donotreply@example.com, it takes away the authenticity from the messaging. You want your readers to engage and respond to your campaigns. Use a real reply address will improve credibility and appear more personal. Use your real email signature: Just like using a real reply-to email address, you want to use real contact information within the email and the best way to do that is to include your contact details in the email signature. Giving your readers the opportunity to contact you or connect with you online is a great way to be personal and build a relationship with them.
- What do you do as soon as you wake up in the morning? If you’re like me, I’m guessing you have your phone next to your bed and the first thing you do each morning is check your phone for calls, messages and yes, you guessed it, emails… Don’t worry, you’re not the only one. 62% of us do this. When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, what do you think they do with? Mostly, they will unsubscribe or delete it. There is a prediction that mobile payments will come to inboxes.
- Great list building tools
- 5-10 minutes How many of you are currently using Email Marketing? What email platform are you using or would you recommend? Why? How frequently are you sending emails? Are you using segmented lists? Do you review your stat reports?
- At the end of last year, Google announced the plan to switch to mobile first indexing. First, you MUST have a mobile site. Next you should make the content and pages presented both in mobile and desktop versions the same.
- AMP is a Google project design for faster loading mobile websites. It creates a second version of existing pages. Desktop users are served the regular URL; mobile users get the regular URL with /amp/ appended to the end. AMP pages are meant for a specific type of web publisher. If you rely heavily on your blog as a news feed, media stream, or as a source of content-related revenue (ad monetization), then AMP is probably something you need to be looking at. Google shows AMP results on the top part of mobile results for certain searches – usually news items. If you’re site is primarily e-commerce, or relies heavily on JavaScript for site functions, or has many contact forms that need to stay in place, then AMP may not be for you — yet.
- To adapt to the growing popularity of voice searches, SEO specialists need to rethink their keyword strategy and focus more on question-based queries with a conversational tone. Think about it; rather than typing Lauren Jeffcoat on Google, a voice search user would say “Who is Lauren Jeffcoat?” A tool like FAQ Fox can help you identify full queries done by your target audience. Simply key in the keywords that best describe the topic, specify a category, and determine the sites you'd like to check to see the results.
- Simply go to the Keyword Research module in the app, press the Suggest keywords button and pick the Google Autocomplete suggestion method from the list. By feeding into the tool your questions with wildcards, like “How * money *” and “Why * car *”, you'll be able to find hundreds of questions, related to your keyword niche.
- A featured snippet — also known as a "rich answer" or "direct answer" — is a summary answer to a searcher's question that Google shows in a special block at the top of its search engine results page. 1. Start with long tail keyword research — you need to identify the commonly searched questions in your niche. 2. Create a piece of content that directly answers these questions. Make sure to include the question itself, and a direct answer to it — keep in mind that for rich answers, the structure of your answer is more important than your site's relevance and authority. 3. Make sure your article is truly helpful and provides additional information on the matter. This will not only increase your chances of getting featured as a rich answer, but will help you entice more clicks. 4. Make your content easy to find for people and search engines (make sure it's available to Google bots and easily accessible through your site's navigation; share links to it on your social accounts; submit them via Google Search Console, etc.) 5. Use the right tags – Lastly, use the <h1> tag for the question you want to answer. For separate sections, use the <li> tag for each list item.
- Staying active on popular social media networks had become a trend in 2016, and it’s not going to vanish anytime sooner. Yes, social media marketing is here to stay for a while. Be it Twitter, Facebook, Instagram or Pinterest, unless until your site has a presence on these social media sites, consider your marketing strategies to be old-fashioned. If you are a WordPress user, then it’s highly advisable that you start constructing social outposts by cultivating the community on the major social networks. The information that you share on social media about your site plays an undeniable role in fetching the attention of more users to your site.
- Video is eating Social Media. No, let me rephrase that. Video is eating the internet. There is no exaggeration in it projecting that the video traffic would be 80% of the total consumer internet traffic by 2020. In order to create engaging content, you must include video. Let’s look at some stats.
- If you want to know what kind of video content to create, try out animated videos. Simply because another boring explainer video won’t help you break through the clutter, especially in 2017. There are several reasons why animation works better than other types of visuals: Animation Keeps Viewer’s Attention. Internet users have short attention spans and will only spend this much time on a video or an article. Animation evokes emotions that resonate with the viewers. It sparks conversations and makes your audience want to follow the story. Besides, nowadays people are used to intrusive marketing ads. Often they just see through all the white noise the ads create. Animation, however, is less known to be a marketing instrument. So people are more likely to pay attention to animated video than to traditional ads. A fine example is Google Doodles. These cute animations just make us want to click on them.
- Most of us associate cartoons with good times of our childhood. Animation can make us nostalgic which is one the most powerful emotion. According to studies, nostalgia has the power to filter out all the negative emotions and fight depression. People love being entertained, even if they talk business or get educated. The more entertaining your video on YouTube, Facebook, and other social media channels, the more people will share it. Animation adds 10 points to the entertainment factor. Animation works fine for any marketing need: product explainer videos, infographics, and release announcements. Marketers from prominent companies recognize the trend.
- Tips: Keep your videos short Make people feel good about themselves Keep auto play in mind. It can grab the reader’s attention immediately, but recommend silent. Animation can work great here.
- Live video content is on the rise I can’t talk about video and not mention Live Streaming. It’s all about connecting and interacting with your audience in real time. Live streaming breaks down barriers and creates a connection that transcends traditional marketing limitations. Your audience wants authenticity, and let’s face it -- there’s nothing as authentic and genuine as live video. Even if your fans are watching the video after the “live” session is over, they can still feel the authenticity and transparency of the recording and engage with the video. You’ll want to consider where your audience already spends time on social media -- and try to connect with them on those networks.
- As for what to broadcast, there are a lot of brands out there that are nailing this strategy across several use cases. For example, many brands are using Facebook, Instagram, and Twitter to live stream events. This approach aims to keep your followers engaged with your brand by bringing an event they otherwise might not be able to attend directly to their screens. Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. These videos drive engagement because hosts can ask for comments, questions, and feedback from the audience. Brands can also stream multiple live videos in a series, providing more opportunities for engagement, which Facebook said happens at a rate 10X higher with live videos. Here’s an example of a weekly series from Allure, where hosts demonstrate and review a new type of lipstick and ask the audience for questions and what they want to see in the next installment:
- Many brands are using messaging apps to communicate one-on-one with customers, which is completely changing the way customer service gets done. A chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. The service could be any number of things, ranging from functional to fun, and it could live in any major chat product (Facebook Messenger, Slack, Telegram, Text Messages, etc.).
- Weather bot. Get the weather whenever you ask. Grocery bot. Help me pick out and order groceries for the week. News bot. Ask it to tell you when ever something interesting happens. Life advice bot. I’ll tell it my problems and it helps me think of solutions. Personal finance bot. It helps me manage my money better. Scheduling bot. Get me a meeting with someone on the Messenger team at Facebook. A bot that’s your friend. In China there is a bot called Xiaoice, built by Microsoft, that over 20 million people talk to. See? With bots, the possibilities are endless. You can build anything imaginable, and I encourage you to do just that.
- Facebook, Instagram, Twitter, and Pinterest offer ways for users to purchase products from directly within their apps, and Snapchat started testing and rolling out ecommerce features in the spring of 2016 instead of sharing a photo of a product on Instagram with a “Buy Now” call-to-action, share gift ideas and product trends and encourage online shopping without directly asking for it. Another idea? Product demonstration videos on social media. According to research from Animoto, 4X as many customers prefer to watch a video about a new product, so share them on social media to encourage online shoppers.
- Virtual reality is still new to the marketing scene, and in 2017, we predict the market will get even more popular. What's unique about virtual reality is that it encourages engagement by offering an immersive, memorable experience unlike any other medium -- and brands are quickly recognizing that value.
- 1. Employees and Clients Education You can use virtual reality technology to train and inform both your employees and your clients. Because the experiences you are living during a VR trip are complex, you get the chance to impress your clients big time. 2. Advertising Even though the advertising industry is not very stable in the virtual reality world, innovative marketers find ways around any problem. Imagine a VR roller coaster game that puts you through intense experiences. While you’re afraid/excited/happy that you’re moving so fast and the body feeling you get becomes pleasant, you can also receive advertisements, flashing before your eyes. Just like in real life, the physical space around the rollercoaster can contain banners and posters. Stay innovative, and you’ll find ways to advertise! 3. VR Sales Letters You can convince your potential customers to make a purchase by giving them a very strong feeling of how your products or services work. Use VR technology to put your ideas into visual and auditory stimulants. If you remember the teleshopping, imagine a sales copy in the VR space. Just like an ad that interrupts the YouTube video, so you can add a 10-sec video presentation of your product and put it into the VR user eyes. He might just become your customer after seeing what you have to offer. 4. Test Products You can use VR to test your business ideas and products. For example, you can design surveys around different topics and implement them together with other compatible applications/games. So if you’re a VR games creation company, bind a survey to a few VR games. If you are producing technological equipment, simulate the entire process through a VR app. Let a VR expert understand your needs. Invest and come up with a super effective feedback machine for your business. Be innovative!
- Go to https://www.animatron.com/ and click the STUDIO version “Try Free”. Click Try whiteboard animation style and run through the tutorial or play around with the settings.
- 15 minutes To keep up with the competitive market of recent times, building a website isn’t enough anymore. Once your WordPress site is all set up with necessary information, make it a point to update the site regularly.
- You can consider this technique almost blindly to be one of the effective digital marketing strategies. Do you like to visit a site that still has obsolete or broken elements? No, right! Then how can you expect others to visit your site if it’s not updated with the latest features! So be smart and keep on following this marketing strategy without fail. Keep the site up to date to prevent security issues. Keep your theme up to date, and stay on top of website trends and implement them as necessary. Discussion: What plugins do you use for Backups, security and updates?