1. Social Media Marketing
Strategy
LF

2. Mission andVision!
“At PepsiCo, we believe being a responsible corporate citizen is not only the right thing
to do, but the right thing to do for our business”
Your Mission
To be the world's premier consumer products company focused on convenient foods and
beverages.
YourVision
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate
-environment, social, economic - creating a better tomorrow than today."
In everything you do, you strive for honesty, fairness and integrity.
LF

3. Why LF for the Job…
Like you, we are driven by the intense, competitive spirit of the marketplace
We will direct this spirit toward solutions that will benefit both your company
and your consumers
We are prepared to go the extra mile to show we care
Like your products, we will provide a campaign and marketing strategy only
that we are proud of
We will speak with truth and candor, in addition to being clear, honest and
accurate, we are responsible for ensuring your communications are
understood
LF

4. 2,500,000
Pepsi Facebook Fans
47,000
Twitter Followers
LF

5. Next Move…
Start off with a few projects and expand
Pepsi Refresh Project
The Pepsi Brand
The GoTo Soft Drink
amp Energy Drink
The GoTo Energy Drink
LF

6. Pepsi Refresh Project
Do Some Good On Campus
LF
Create Buzz on
Campus
A Competition
Between Big Ten
Schools
24-Hour
Texting/Tweeting
Event
Students from the
schools can either
create or support an
idea
Campaign will run from
August through
November
Students will be
driven to the Website/
Facebook/Twitter pages
then they will submit
their votes and Ideas
Winners will be judged
through proven social
media engagement
implemented
in a strategic timeline

7. Lets GetViral:
UseYouTube videos of spring/summer vacations!
Use real customers—on a boat with a cooler of
Pepsi
We can start them onYouTube then stream them to
traditional TV advertisement
LF
The Go To
Soft Drink

8. Distinguish amp as a brand and steal share from its competitors
Create campus representatives for US 4-year colleges and
universities, with those representatives, create a Facebook Fan
Page personalized for each campus
On those pages post times/places of where one can get free amp and swag
LF
The Go To
Energy
Drink

9. LF
30%
Facebook/Twitter
25%
Campus Representatives
25%
YouTube
20%
Facebook/Twitter
Budget

10. What’s Next?
• Pepsi Co/LF Weekly Calls
• Weekly Reports
• Strategy Approval
• Key Spokespeople Availability for Media Interviews,
YouTubeVideos, Photo Opportunities for Facebook
Pages, Blog Posts on Website,Tweets back and forth
between us and them
– Viking Football Players, NFL, other athletes—PEPSI MAX
– Dale Ernhardt, JR—amp
– Singers/Actors
LF