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Video apta feb2014
1.
Video Killed the
Print Ad Lauren B. Parker, Marketing Manager February 23, 2014
2.
Who is Triangle
Transit?
3.
Why Video? Why
not! Ability to educate current and potential riders Video is everywhere! Builds brand awareness Low cost, low barrier of entry
4.
It’s Easy, Baby!
5.
How to Start Figure
out how much you want to invest (time, resources, etc.) Decide target audience Come up with an idea Free tools to edit (YouTube, QuickTime)
6.
Measure Success What constitutes
a win? What makes a video more than just a transit video?
7.
Next Steps Decide if
video marketing is for your agency – Don’t force it! Find your story! Think outside of the box Promote, Measure, Repeat.
8.
As the Bus
Stops
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