1. FACEBOOK MAP

2. @ L A U R E N P R O C T O R 3 2 8 0 5 . 4 4 1 . 3 2 3 3 L P @ L A U R E N P R O C T O R 3 2 . C O M L P 3 2 H E L L O

3. L P 3 2 P O W E R O F S O C I A L http://www.youtube.com/watch?v=QzZyUaQvpdc

4. SO WHAT?

5. L P 3 2 S O W H A T ? 89% 59% OF INTERNET USERS HAVE LOOKED ONLINE FOR INFORMATION ABOUT ANY OF 15 HEALTH TOPICS SUCH AS SPECIFIC DISEASE OR TREATMENT THAT’S 59% OF ADULTS. Source: The Social Life of Health Information, Pew Internet 2011

6. L P 3 2 S O W H A T ? Source: The Social Life of Health Information, Pew Internet & American Life Project 2011 THE CONSUMPTION OF HEALTH INFORMATION ONLINE

7. L P 3 2 H E A L T H O N L I N E ? Source: Capstrat & Public Policy Polling, April 2010 GOOGLE’S WORD IS SECOND ONLY TO DOCTOR’S ORDERS 2X GOOGLE NAMED AS INFLUENCER ON HEALTH DECISIONS MORE THAN TWICE AS OFTEN AS NURSES PHARMACISTS, ADVOCACY GROUPS, & FRIENDS OR FAMILY Doctor Influence: 44% Google’s Influence: 22%

8. WHAT NOW?

9. L P 3 2 H O S P I T A L M A R K E T I N G PARADIGM SHIFT Source: Acys Interactive in Partnership with Equation Research, 2011 Percentage of Institutions Core

10. L P 3 2 H O S P I T A L M A R K E T I N G PARADIGM SHIFT Source: Acys Interactive in Partnership with Equation Research, 2011 Percentage of Institutions

11. L P 3 2 H O S P I T A L M A R K E T I N G IN OTHER WORDS Source: Acys Interactive in Partnership with Equation Research, 2011 Percentage of Institutions

12. L P 3 2 H O S P I T A L M A R K E T I N G Source: Hospital Social Network List: ebennett.org/hsnl 3,289 HOSPITAL SOCIAL NETWORKING SITES TODAY THERE ARE

13. L P 3 2 H O S P I T A L M A R K E T I N G 956 777 HOSPITALS USING SOCIAL MEDIA FACEBOOK PAGES Source: Hospital Social Network List: ebennett.org/hsnl 723 FOURSQUARE PLACES 714 TWITTER ACCOUNTS LINKEDIN ACCOUNTS BLOGS 469 120

14. L P 3 2 G E T W I R E D THE POWER OF THE EVANGELIST 70.13% OF HEALTH ORGANIZATIONS REPORTED THAT THEY WERE SOMEWHAT TO MAJORLY IMPACTED BY AN EVANGELIST’S PASSION ABOUT SOCIAL MEDIA

15. HOW TO GET WIRED

22. L P 3 2 G E T W I R E D SOCIAL INTEGRATION SOCIAL SHARING ARNOLD PALMER HOSPITAL IN ORLANDO

23. L P 3 2 G E T W I R E D SOCIAL INTEGRATION FACEBOOK

24. L P 3 2 G E T W I R E D SOCIAL INTEGRATION VIDEO

25. L P 3 2 G E T W I R E D SOCIAL INTEGRATION TWITTER

26. L P 3 2 G E T W I R E D SOCIAL INTEGRATION BLOGGING & SOCIAL MEDIA “ It felt like we were making a difference when my team spent an hour or so a week poking around.” - Marc Needham, Director of Web Technology at Scripps Health San Diego

27. WHAT’S NEXT

28. L P 3 2 W H A T ‘ S N E X T INSTANT GRATIFICATION HOW DO YOU KEEP UP WITH A GENERATION OF VOLUNTEERS WHO EXPECT ?

29. L P 3 2 W H A T ‘ S N E X T Gamification - The process of using game thinking and game mechanics to solve problems and engage users.

31. L P 3 2 W H A T ‘ S N E X T Farmville, Burger Queen, & Airport Mania

33. L P 3 2 W H A T ‘ S N E X T Use new media channels to share the reasons why people volunteer in the first place.

34. @ L A U R E N P R O C T O R 3 2 8 0 5 . 4 4 1 . 3 2 3 3 L P @ L A U R E N P R O C T O R 3 2 . C O M L P 3 2