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PR In Gear:  Advocating Your Chapter and Community ▪ DePaul University ▪
Tweet Your Quiz Answers using #SparkPR
SPARK n: a hot glowing particle of struck from  a larger mass n: something that sets off  a sudden force n: a latent particle capable of growth or developing Source: Merriam-Webster
A PARK S
S: Start With a Purpose SPARK
DePaul PRSSA executive and general board members go beyond campus grounds to make change at a philanthropy event
▪ S: Start With a Purpose ▪ Challenge and stretch your  Chapter in new ways Putting a non-traditional twist  on  a pre-professional organization SPARK
▪ S: Start With a Purpose ▪ Fresh opportunities eventually become a constant, serving as inspiration to become an “engagement staple” in your Chapter SPARK
Motivate, encourage, and utilize all of the members in your chapter to participate in philanthropy efforts
▪ S: Start With a Purpose  ▪ Keep the atmosphere unexpected to retain current members and help recruit  prospective ones SPARK
A S   ARK P
P: Provide Involvement  Opportunities SPARK
Increased involvement provides an extra benefit to your members Executive Board Position: Vice President of Advocacy, Philanthropy and Diversity ▪ P: Provide Involvement Opportunities ▪ SPARK
Philanthropy provides a great way to get members involved
Active member involvement is an essential element of any effort
New to DePaul University PRSSA: Committees! ▪ P: Provide Involvement Opportunities ▪ SPARK
Members of the events, public relations, and philanthropy committees provide vital support for a philanthropic event
Quiz Time! Committees provide ________ for general board members in your Chapter.   temporary positions (b) different sets of interests (c) involvement opportunities (d) a model Tweet  A, B, C, or D  followed by #SparkPR
A SP   RK A
A: Activate Relationships
▪ A: Activate Relationships ▪ Utilizing Existing Relationships Look to your local community  and beyond the obvious SPARK
Build your network and reinforce previously established connections
Dig for local existing events ▪ A: Activate Relationships ▪ Volunteers work together for Prevent Child Abuse America and its Wrigley Start Early Run SPARK
Seek opportunities to integrate There is always room  to strengthen ties  ▪ A: Activate Relationships ▪ SPARK
Filter your school into the community ▪ A: Activate Relationships ▪ Members of DePaul PRSSA get to work at Vincentian Service Day SPARK
Members tend to an outdoor space for a developing neighborhood during DePaul’s annual Vincentian Service Day in May
▪ A: Activate Relationships ▪ SPARK
Connect with other on-campus organizations ▪ A: Activate Relationships ▪ SPARK
Stay on top of Current Events ▪ A: Activate Relationships ▪ SPARK
Work with existing on-going charities ▪ A: Activate Relationships ▪ SPARK
Quiz Time! Existing opportunities provide  ________ for philanthropic efforts.  a starting point (b) decorations (c) volunteers (d) DePaul Men’s Acapella Choir Tweet  A, B, C, or D  followed by #SparkPR
A SPA   K R
R: Relate to Your Chapter SPARK
Taking Your Chapter  to the Next Level You have the tools . . . so let the  construction begin! ▪ R: Relate to Your Chapter ▪ SPARK
DePaul PRSSA raised $600 for CharityWater on a budget of zero We utilized relationships within our chapter and membership to secure participation from DMAC
Promotional materials for the concert were displayed across DePaul’s campus Members sell PRSSA’s Pepsi Share at the concert
Start with what your Chapter  Knows: What areas need modification  and improvement? ▪ R: Relate to Your Chapter ▪ SPARK
Members bond at a Draft FCB agency visit Expanding ties at Vincentian Service Day Build relationships within your chapter so that your members feel like more than just part of the organization. Directly relate the success of your Chapter and the success of an individual member as being one in the same.
A SPAR K
K: Keep an Open Mind SPARK
Combine your connections and opportunities What sparks an interest  in your Chapter? ▪ K: Keep an Open Mind ▪ SPARK
Create a Survey ▪ K: Keep an Open Mind ▪ SPARK
▪ K: Keep an Open Mind ▪ Expand Your Event Utilize all areas of talent within Your Chapter SPARK
Utilize all of the talent in your chapter, whether it be from your social media gurus, media relations specialists, or art and design experts
Quiz Time! Directly relate the success of your chapter and the success of _______ as being one in the same.  your philanthropic event (b) a particular charity (c) individual members (d) our presentation Tweet  A, B, C, or D  followed by #SparkPR
“Chapter News” www.PRSSA.org Contact Danielle DuPree,  National Vice President of Public  Relations danielle.a.dupree@gmail.com
Congratulations to our winners! Please join us on stage to collect your prize.
Find our presentation online at: www.DePaulPRSSA.com @hanayi @kwilkes1 @kellynwieland @annapemberton @skeepskeep DPUPRSSA@gmail.com Save the Date! Regional Activity: February 10-11 ▪

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Advocating Your Chapter and Community Through Philanthropy

  • 1. PR In Gear: Advocating Your Chapter and Community ▪ DePaul University ▪
  • 2. Tweet Your Quiz Answers using #SparkPR
  • 3. SPARK n: a hot glowing particle of struck from a larger mass n: something that sets off a sudden force n: a latent particle capable of growth or developing Source: Merriam-Webster
  • 5. S: Start With a Purpose SPARK
  • 6. DePaul PRSSA executive and general board members go beyond campus grounds to make change at a philanthropy event
  • 7. ▪ S: Start With a Purpose ▪ Challenge and stretch your Chapter in new ways Putting a non-traditional twist on a pre-professional organization SPARK
  • 8. ▪ S: Start With a Purpose ▪ Fresh opportunities eventually become a constant, serving as inspiration to become an “engagement staple” in your Chapter SPARK
  • 9. Motivate, encourage, and utilize all of the members in your chapter to participate in philanthropy efforts
  • 10. ▪ S: Start With a Purpose ▪ Keep the atmosphere unexpected to retain current members and help recruit prospective ones SPARK
  • 11. A S ARK P
  • 12. P: Provide Involvement Opportunities SPARK
  • 13. Increased involvement provides an extra benefit to your members Executive Board Position: Vice President of Advocacy, Philanthropy and Diversity ▪ P: Provide Involvement Opportunities ▪ SPARK
  • 14. Philanthropy provides a great way to get members involved
  • 15. Active member involvement is an essential element of any effort
  • 16. New to DePaul University PRSSA: Committees! ▪ P: Provide Involvement Opportunities ▪ SPARK
  • 17. Members of the events, public relations, and philanthropy committees provide vital support for a philanthropic event
  • 18. Quiz Time! Committees provide ________ for general board members in your Chapter. temporary positions (b) different sets of interests (c) involvement opportunities (d) a model Tweet A, B, C, or D followed by #SparkPR
  • 19. A SP RK A
  • 21. ▪ A: Activate Relationships ▪ Utilizing Existing Relationships Look to your local community and beyond the obvious SPARK
  • 22. Build your network and reinforce previously established connections
  • 23. Dig for local existing events ▪ A: Activate Relationships ▪ Volunteers work together for Prevent Child Abuse America and its Wrigley Start Early Run SPARK
  • 24. Seek opportunities to integrate There is always room to strengthen ties ▪ A: Activate Relationships ▪ SPARK
  • 25. Filter your school into the community ▪ A: Activate Relationships ▪ Members of DePaul PRSSA get to work at Vincentian Service Day SPARK
  • 26. Members tend to an outdoor space for a developing neighborhood during DePaul’s annual Vincentian Service Day in May
  • 27. ▪ A: Activate Relationships ▪ SPARK
  • 28. Connect with other on-campus organizations ▪ A: Activate Relationships ▪ SPARK
  • 29. Stay on top of Current Events ▪ A: Activate Relationships ▪ SPARK
  • 30. Work with existing on-going charities ▪ A: Activate Relationships ▪ SPARK
  • 31. Quiz Time! Existing opportunities provide ________ for philanthropic efforts. a starting point (b) decorations (c) volunteers (d) DePaul Men’s Acapella Choir Tweet A, B, C, or D followed by #SparkPR
  • 32. A SPA K R
  • 33. R: Relate to Your Chapter SPARK
  • 34. Taking Your Chapter to the Next Level You have the tools . . . so let the construction begin! ▪ R: Relate to Your Chapter ▪ SPARK
  • 35. DePaul PRSSA raised $600 for CharityWater on a budget of zero We utilized relationships within our chapter and membership to secure participation from DMAC
  • 36. Promotional materials for the concert were displayed across DePaul’s campus Members sell PRSSA’s Pepsi Share at the concert
  • 37. Start with what your Chapter Knows: What areas need modification and improvement? ▪ R: Relate to Your Chapter ▪ SPARK
  • 38. Members bond at a Draft FCB agency visit Expanding ties at Vincentian Service Day Build relationships within your chapter so that your members feel like more than just part of the organization. Directly relate the success of your Chapter and the success of an individual member as being one in the same.
  • 40. K: Keep an Open Mind SPARK
  • 41. Combine your connections and opportunities What sparks an interest in your Chapter? ▪ K: Keep an Open Mind ▪ SPARK
  • 42. Create a Survey ▪ K: Keep an Open Mind ▪ SPARK
  • 43. ▪ K: Keep an Open Mind ▪ Expand Your Event Utilize all areas of talent within Your Chapter SPARK
  • 44. Utilize all of the talent in your chapter, whether it be from your social media gurus, media relations specialists, or art and design experts
  • 45. Quiz Time! Directly relate the success of your chapter and the success of _______ as being one in the same. your philanthropic event (b) a particular charity (c) individual members (d) our presentation Tweet A, B, C, or D followed by #SparkPR
  • 46. “Chapter News” www.PRSSA.org Contact Danielle DuPree, National Vice President of Public Relations danielle.a.dupree@gmail.com
  • 47. Congratulations to our winners! Please join us on stage to collect your prize.
  • 48. Find our presentation online at: www.DePaulPRSSA.com @hanayi @kwilkes1 @kellynwieland @annapemberton @skeepskeep DPUPRSSA@gmail.com Save the Date! Regional Activity: February 10-11 ▪