Laurent Muzellec

71 Seguidores

16 SlideShares 71 Seguidores 169 Siguiendos

MANAGING the MSc. in Digital Marketing Strategy (TCD) CONSULTING/ TRAINING: Advising companies on digital marketing opportunities and facilitating managerial workshops on digital marketing strategies and tactics at executive level. Topics include Digital Marketing Strategy, Brand management, behaviour of the connected consumer, social media marketing, SEO and SEA LECTURING in Digital Marketing, Social Media Marketing, Brand Management at Master and MBA level. RESEARCHING digital business model eco-system, credibility of e-Wom, influence and Social Network Sites, Virtual and fictional brands, rebranding

rebranding corporate branding branding brands fictional brands virtual worlds reverse product placement brand equity muzellec marques brand digital marketing startup business model apps retail children mobile marketing moments of truth google television programs *product placement brand awareness facebook social media marketing fan pages film brand definition essca freemium internet two sided networks web business model product placement second life brand management brand precession virtual brands brand architecture rebranding reputation case stud corporate brand muzellec b2b branding mergers and acquisitions corporate reputation brand naming brand image brand identity guinness diageo brand name changement de nom marq

Actividad
Acerca de

Laurent Muzellec

Presentaciones

Reverse Product Placement

Web business model

DMX Dublin - social-media-marketing

Documentos

Le Nom des Marques 2007

corporate rebranding and its effect on consumer attitudes

Corporate Brand Naming

Corporate rebranding: impact on brand equity

Leveraging brand equity in business-to-business mergers and acquisitions

Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland

virtual and fictional brands and branding

Virtual fictional brand management and innovative branding model

Reverse product placement, fictional brands and purchase intention:Fancy a coffee with Friends in ‘Central Perk’?

Ewom credibility on social networking sites a framework

MuzellecRonteauLambkin2015

Children's experience of retailers' mobile applications

Two-sided Internet platforms: A business model lifecycle perspective