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MANAGING the MSc. in Digital Marketing Strategy (TCD) CONSULTING/ TRAINING: Advising companies on digital marketing opportunities and facilitating managerial workshops on digital marketing strategies and tactics at executive level. Topics include Digital Marketing Strategy, Brand management, behaviour of the connected consumer, social media marketing, SEO and SEA LECTURING in Digital Marketing, Social Media Marketing, Brand Management at Master and MBA level. RESEARCHING digital business model eco-system, credibility of e-Wom, influence and Social Network Sites, Virtual and fictional brands, rebranding