Social Media Marketing: Twitter
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Social media marketing training session on Twitter
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Social Media Marketing: Twitter
- 1. SOCIAL MEDIA MARKETING: @TWITTER
- 3. Hype Cycle for Emerging Technologies Source: http://www.gartner.com/it/page.jsp?id=1447613
- 4. Agenda How to communicate on @twitter? How to increase your number of followers? How to manage your followers? How to analyse @twitter accounts? How to manage @twitter accounts? Case studies Businesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand. comScore, 2011
- 6. The Party is Getting Bigger Source: Forbes http://bit.ly/hapCpn
- 7. How do you communicate on @Twitter?
- 8. Examples of @twitter Communication
- 11. Less Privacy More Disclosure Source: http://www.sysomos.com/insidetwitter/twitter-stats-2010/
- 12. Profile Pictures & Backgrounds
- 13. Increase the number of followers List yourself on @twitter directories: wefollow.com, justtweetit.com, twitr.org, twellow.com Use #tags to highlight important words (hashtags.org, trendistic.com) Fill out your bio Take pictures (twitpic.com) Business cards, email signature, LinkedIn, Facebook Ask for retweet (RT) in your tweets
- 14. Managing your followers Your tweeter Karma @karma_news Your quitters and much more @nutshellmail
- 15. Inserting Links to Your Tweets 140 characters- how to say a lot within very little space? 25% of tweets contain links (Sep ’09) URL shorteners: http://is.gd/, http://bit.ly, http://budurl.com. Track your link performance with bit.ly or budurl.com
- 16. Analysing @twitter Accounts @klout
- 17. Analysing @twitter Accounts @TweetStats
- 19. Managing @twitter with @tweetdeck
- 20. Managing @twitter with @hootsuite
- 21. Popular Apps for Accessing @twitter Source: Twitter http://blog.twitter.com/2010/09/evolving-ecosystem.html
- 22. The Twitterverse
- 24. @twitter Case Study: @mozy Mozy is a leading online backup service for consumers and businesses Idea of doing a contest on @twitter #mozyfaf Immediate result: 300 people re-tweeted the first message and +400 followers in 2 days Business lessons learnt: Try a Twitter contest if you have something you can easily give away Get on a regular tweet schedule that users can count on. Use hashtags to keep track of entries Source: http://www.mikekujawski.ca/ftp/twitter.pdf
- 25. @twitter Case Study @humphryslocombe HumphrySlocombe is a 14-seat ice cream shop in San Francisco Started because had zero money for promotion Product that changes daily Edgy, occasionally rude and always entertaining @twitter account Source: http://nyti.ms/gj6FsQ
- 26. Q & A @tunelis laurynas.binderis2@dcu.ie
- 27. Appendix: Presentation from Thinking Digital Source: http://bit.ly/iiwdfc
Notas del editor
- Gartner's Hype Cycle characterizes the typical progression of an emerging technology. The Hype Cycle Special Report is a valuable resource for strategic planning activities as a "trend and technology scan”. Technology providers use Hype Cycles as a way to understand the likely market reaction to their products and services based on the adopter community's expectations and attitudes. Investors watch for technologies that are on the rise in a Hype Cycle to try to catch them before the Peak of Inflated Expectations or at the beginning of the Slope of Enlightenment before they move into mainstream adoption.
- Favorite Tweets you want to ReTweet in the future, Favorite your best Tweets for future RePosting,Favorite Tweets to build partnerships: #FF
- the Twitter ecosystem only continues to gain in prominence in our digital culture.