It’s no longer about the website! Relatively cheap and pervasive web technology is seeing a rising trend of businesses becoming publishers and brands becoming media companies through content creation. According to the Content Marketing Institute, an organisation that provides research and education on content marketing, “93% of marketing professionals create, or plan to create content marketing as part of their overall programs in the next year.” For such organisations, while the agility of the website and a content strategy that inform its architecture are crucial to success, at its very heart, is the ability of the organisation to think and execute innovatively.

1. GETTING YOUR FIRM
ON THE FRONT FOOT
www.growyourfirm.com.au

2. 1 what we
can do?
It’s no longer about the website! Relatively cheap and pervasive web technology is
seeing a rising trend of businesses becoming publishers and brands becoming media
companies through content creation.
According to the Content Marketing Institute, an organisation that provides research and
education on content marketing, “93% of marketing professionals create, or plan to
create content marketing as part of their overall programs in the next year.”
For such organisations, while the agility of the website and a content strategy that inform
its architecture are crucial to success, at its very heart, is the ability of the organisation
to think and execute innovatively.
Grow your Firm is principally an innovation agency that through its focus on content, co-
creates dynamic, user centric web platforms for professional services companies.

3. 2 making a
start now
When it comes to developing web presence,professional services firms notoriously make the
same fundamental mistake. They engage a web design company to build their website without
ever giving due consideration to content and as a result, fight against the restraints of the site
itself. Content undoubtedly is the most important aspect of web presence.
Your firm needs content that both supports the business objectives and meets your client/
potential client’s goals. This content informs site architecture and a strategy for not only its
integration on your firm’s website, but its syndication on other related web platforms.
Your firm’s content strategy will inform our design team of:
• Messaging
• Structure
• Workflow
• Governance
• Site creation
Starting with a web strategy is undoubtedly the most important step in creating a web presence
that will work for your firm.

4. 3 making a
start now
Web Design for your firm is not a set and forget discipline. Web Design that works is constantly
synchronized and aligned with how users are best interacting with your professional service firm’s
website. We design, develop and integrate the best analytics software available allowing our
designers to respond promptly and effectively to enhance user engagement.
Content is both King and Queen and vitally important in not only broadening your firm’s online
reach, but Google has a preferential option for those sites who create content frequently. Our
team can not only manage content upload, but can syndicate your content into numerous mediums
across multiple platforms.
Search Engine Optimisation (SEO) is all about keeping your law firm’s web platforms in sync not
only with search engine algorithms, but trends as well. Our Professional Services Marketing SEO
team are specialists in better positioning your firm online.

5. Video is an incredibly powerful way to communicate online. Research has suggested that video
content is 80% more likely to convert a person into a client than written text. We produce video
with your lawyers and clients, do all all the necessary post production, syndicating the video both
on your own site and numerous other video platforms..
According to the 2010 Forrester Report, despite the advent and substantial take-up of social
media, the old workhorse, email is the number #1 arsenal for ROI. A regular smart email campaign
in your professional services firm not only keeps you in front of existing, previous or interested
clients, but can be a potent tool in driving new and repeat business.
Mobile is the fastest growing technology with at least a quarter of searchers trying to find your
professional service firm using phones or tablets. Moreover, it is estimated that by 2013, one-third of all
search will be via a mobile device. We design and develop mobile adaptations of your web platforms.

6. Contact
Dan Toombs
Business Development Manager
P: 1300 886 322
E: dantoombs@growyourfirm.com.au
W: www.growyourfirm.com.au
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