Promotional items, corporate gifts, promo products, marketing products

1. How To Make Your Promotional Items
Effective
Although using promotional items is a great marketing
strategy, it does not necessarily mean that giving them
away randomly will make it still effective. With a lot of
businesses giving away promotional items for free, there
is a high probability that your promo products will end up
in the storage cabinet or worse in the garbage bin
especially if your clients do not see any need to use
them.
You might be thinking that you have given the right
promotional items to your clients but it is important to
take note that not all clients that you give your promo

2. items complement your freebies. As a result, you waste
money and effort due to bad promotion.
Planning a promo products giveaway for your company
requires a lot of careful planning. Aside from choosing
the right corporate gifts to give to your clients, it is
important that you determine the purpose of your
giveaway as well as your target audience. By doing so,
you will be able to use your marketing products
effectively.
Choose Promotional Items That Appeal To Your Clients
To make your corporate gifts effective, it is important
that you choose those that appeal to your clients. Once
you have already determined your target audience, it is
important that you ask yourself which promo items will
work well with your clients. For instance, if your target

3. audience are stay-at-home moms, then giving them
household items are great marketing products for them.
Give Different Promotional Products to Different Clients
If your business provides services and products to
different people, then giving different corporate gifts to
different clients is a good idea. This is to ensure that your
clients will be able to use your promo products for a long
time. Moreover, giving personalised gifts to your clients
also helps as most people want to hold on to things that
are made just for them.
Give Generic Promotional Products
If you have some problems planning for the right
promotional products for your clients, then you are

4. better off giving generic items. These can be common
household items that are functional. Examples of generic
promotional items include fridge magnets, coffee mugs,
pens and note pads. These items may be small and
insignificant but they are common items that are often
used by many people.
Giving away promotional products require a lot of
planning. This is to ensure that they do not end up in the
garbage bins or in the storage cabinets in your clients’
houses.