2. AN INVITATION
To Lead
In the next few pages you will discover:
• Why orthodox leadership programmes fail
• A groundbreaking approach to becoming a better leader
• How you can participate and transform your leadership, your work and your life
Dear leader,
I would like you to take a moment to recall the reasons why you became a leader.
In all likelihood, it was because you were serious about making a difference. That
is, you wanted to help achieve some important goals, or make your world a better
place. And when you succeed in this way, leadership can be incredibly rewarding.
Unfortunately, the leadership journey can also be incredibly challenging -
competing expectations, ongoing problems, people issues, fatigue and stress,
isolation and doubt etc. - and this can really blunt your ability to have an impact.
My name is Lawrence Green and I have been fortunate to work with leaders since
1996. In that time I taught leadership for ten years at post-graduate level,
delivered hundreds of leadership workshops to thousands of leaders and read
hundreds of books and articles on leadership.
What I came to realise, was that the orthodox approach to leadership and
leadership development was failing. It was not helping leaders to be ready to meet
the challenges that our organisations and communities face.
So basically, I decided to do something about it. I knew I didn’t want to set
myself up as yet another leadership guru, but I thought it was important to stand
up for a different approach. I wanted to create a leadership offering that worked
better for leaders and their organisations and communities.
The result is the Legacy Leadership Training Programme which begins in
Wellington on June 7th 2011.
If you would like to take the 'pain' out of leadership, and liberate your ability to
have a lasting impact, then please read on.
I look forward to supporting your future success.
Warm regards
Lawrence Green

3. THE FIVE FAILINGS
Of Orthodox Development
Historically, leadership development has failed because leaders
haven't been given the right kind and amount of support.
Failure 1. Assuming All Leaders Failure 4. Short-term Development
Are Alike With the orthodox approach, Leadership
development is delivered as a one-off event.
The orthodox approach to leadership assumes
Leaders attend and 'download' a set of universal
that leadership can somehow be reduced to a
'how to formulas' for effective leadership.
universal set of competencies. Unfortunately,
this simplification incorrectly assumes that:
Unfortunately, this approach sets leaders up to
• The requirements for leadership success are fail. Why? Because each leaders' situation is
universal and apply to all situations; always more complex than the formulas given.
• All leaders need the same strengths and
personality to succeed; and that The truth is that successful leadership, in relation
• Only those who 'fit' the competency model
have leadership potential. to a leaders' world, needs to be discovered rather
than downloaded.
Failure 2. Limited Budgets
While most organisations recognise the
importance of leadership development, they also
face significant budget constraints. This means:
• The leadership talent pool is often defined too
narrowly;
• Development opportunities are frequently too
limited in scope; and
• Where there is development, there is often not
enough ongoing support.
Failure 5. Inadequate Links To
Failure 3. Superficial Change Experience
The orthodox approach assumes that if you can Learning effectively from experience is critical
just get a leader to increase the frequency of the to a leaders' development:
'desired' behaviours, they will be better leaders.
Unfortunately, orthodox leadership programmes:
Unfortunately, such behavioural changes:
• Fail to put direct experience at the heart of the
• Are usually hard to sustain; learning process;
• Do not mean that a leader will be different let • Don't identify the experiences that matter for a
alone better at their job; and leaders' development; and
• Ignore the deeper drivers of effective • Don't approach those experiences in a manner
leadership such as identity and character. that allows the critical lessons to be learnt.
There is no shortage of leadership talent... we just need to make
the most of the talent we have.

4. THE LEGACY
Leadership Training Programme(LLTP)
The LLTP focuses on the real needs of leaders and the critical
drivers of their development and success.
1. A Leadership Mastery Approach
The central focus of the LLTP is to help leaders'
progress towards mastery of the major demands of
leadership. This means helping each leader to:
• Make the most of the unique qualities they
bring to leadership;
• Better handle the actual demands they face
rather than forcing them to fit an arbitrary set
of competencies; and to
• Learn successfully from experience.
2. Accessible To All
To ensure that cost is no longer a barrier, the LLTP
offers a 'super early bird rate'. This is a
4. Discovering Leadership
The LLTP has strong focus on helping leaders to
membership fee of $500+GST per person plus a
discover for themselves the best way of tackling
koha/donation for each individual workshop.
the real challenges they face. This is achieved by
helping leaders to:
This represents great value for money relative to
the cost of an equivalent full-fee programme • Identify significant learning events - those
($18-20K + GST) and means that you can attend experiences that drive becoming a better leader;
based on what you can comfortably afford. • Understand the strengths and attributes they
bring to the issues they face; and to
This special rate, however, is only available for • Create a map for navigating the best way
forward.
applications received by May 7th 2011.
5. Integrating Learning
3. Deep And Lasting Change The LLTP is built around a system for accelerating
The LLTP provides the opportunity to truly grow leader development and impact. The drivers of
and develop as a leader. This is achieved by: development include:
• Delivering an in-depth programme over an 18-
month period; • A well-defined and simple model of leadership.
• Providing support inside and outside the • Multiple learning methods for different
programme to help consolidate leader learning styles.
development; and by • Peer discussion and support.
• Going beyond the development of leadership • Simple post-workshop exercises.
skills to help leaders explore who they are and • Multiple periods of learning & practice.
what they stand for. • Critical thinking, reflection and feedback.
LLTP VALUES: Community, generosity of spirit and becoming a
better leader without sacrificing your health or personal life.

5. THE PROGRAMME
Schedule
True leaders are servants, collaborators, catalysts and liberators
of potential and possibility.
2011
Event Major Topics Primary Focus Dates
Leadership Programme foundations. Creating a common understanding of June
Foundations Coming to grips with leadership. leadership and an action plan for change 7&8
Change, impact and legacy. and impact in your world.
Learning To Learning to lead and leading to The critical drivers of effective learning Aug
Lead learn. and how to integrate these into the 1&2
Accelerating your development. experience of leadership.
The Values, purpose, vision and service. Being clear about what you stand for, Sept
Leadership Ethics, integrity and your personal building character and being the person 15 & 16
Core code of conduct. that others want to follow.
Self The high energy leader. Building and maintaining the energy levels Nov
Leadership The psychology of leadership. and mindset necessary for effective 17 & 18
1 End of year success review. leadership.
2012
Event Major Topics Primary Focus Dates
Self Leading from your strengths. Leveraging your talents and creating Feb
Leadership Impact systems and planning for achievement systems that complement
2 impact. your leadership style.
Leading For Reading your world. Understanding the limits of change, April
Change 1 Navigating messy problems. mapping complex issues and ensuring
Advanced communication skills. your thinking resonates with others.
Mid-year Lessons, insights and integration. Lessons from practice, understanding June
Review Success cause analysis. what is working and solving the challenges
Action learning groups. of change.
Leading For Managing responses to change. Working effectively with the psychological Aug
Change 2 Inspiring action. dynamics of change and inspiring others
Learning to succeed. to act differently.
Leadership Learning review. Consoldation of learning, goal setting for Oct
Integration Learning integration. the next stage of your development and
The art of audacious leadership. programme graduation and celebration.
Acceptance on to the LLTP is on a first come, first served basis.
If you plan to apply, please do so sooner rather than later.

6. &
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HOW TO PARTICIPATE
& Transform Your Leadership, Work & Life
Step Actions
1. Confirm You are welcome to apply for the LLTP if you are committed to: 1) Improving your impact
Your and getting the most out of life, 2) Being stretched and learning more about your leadership,
Eligibility and 3) Willing to undertake a long-term programme of development.
2. Determine If you are considering sending more than one person to the LLTP, please contact Lawrence to
numbers discuss your needs and objectives, your administrative requirements and any other questions or
concerns you might have.
3. Complete The three questions I would like you to consider are:
the
application 1. Where would you most like to develop as a leader?
questions 2. Where do you most want to have an impact as a leader?
3. When you are learning something new, how do you do that most easily?
4. Submit In order to confirm your programme application you need to:
your
application 1. Deposit your programme membership fee of $500+GST per person via online banking into...
Leader Greatness Ltd.
03 0521 0195990 000 (Westpac)
Please include your name and organisation details.
2. E-mail your responses from the questions above to lawence@leadergreatness.com.
3. Include your full contact details and the easiest way to contact you.
5. The purpose of the application meeting is to ensure that the LLTP is right for you; to confirm
Application that you can make the commitment necessary to succeed; and to better understand your
meeting hopes, goals and needs.
6. Confirmation of acceptance on to the programme will occur within 24hrs of the application
Confirmation meeting. At this point, you will also receive a welcome pack containing a few simple exercises
and and activities to complete before the first workshop on June 7th and 8th; and a tax receipt for
preparation your membership payment.
In the unlikely event that you are not accepted onto the programme, your membership fee will
be refunded promptly.
Payment Option Dates Cost
Founding Members - April 14th - May 14th 2011 Membership fee of $500+GST per person + a
Super Early Bird Koha/donation for each individual workshop.
Founding Members - May 15th - May 29th 2011 Membership fee of $500+GST per person +
Early Bird $9000+GST for workshop fees.
Full Rate May 30th - June 6th Membership fee of $500+GST per person +
$18000+GST for workshop fees.
If you have any questions about the programme, please contact
Lawrence on lawrence@leadergreatness.com or on 0274 922 378

7. ABOUT
Lawrence Green
My passionate goal is to make the LLTP the most powerful and
successful learning experience of your life. Lawrence Green
A Short Profile Testimonials
Lawrence is a leadership specialist with over fifteen Attending Lawrence's leadership programme has been
years experience in working with leaders and the an unfailingly enlightening process that has been
challenges of leadership. challenging, insightful and useful all in equal measure.
Lawrence has a manner that at once challenges people
He has also completed a Master of Commerce and and yet draws out the best in them. He is a man of
Administration with a research focus on Change intellectual rigour and integrity coupled with an
Management; and a Master of Philosophy in inspirational self-awareness that sets a strong example.
Psychology with a research focus on Leadership Noel Murphy
Development.
Lawrence's guidance was a boon to me. He coached
Within his consulting practice, Lawrence enjoys our group in both practical business leadership and
working with leaders leading change, leaders in the less tangible personal skills. I came away with the
arts and creative industries, and leaders committed to tools and confidence I needed to convince others of
making a difference in their communities. my vision, motivate my team and make genuine
progress with challenging projects. Clare Kerrison
A Note About The Koha Option Lawrence has both academic and business credibility
I often get asked about why I have a koha-based and can produce the right blend of both to meet
option in my programmes (usually because 'this is not organisational or individual needs. He also has a
how you do business'). strong set of values that he brings to the table in a
quiet and non-aggresive manner. I personally got a lot
For me though, it is about my own commitment to out of working with Lawrence as he caused me to
generosity of spirit and because it simply feels like think about what was important to me and what my
the right thing to do. next move should be. Bill Shields
I know this approach can sometimes be challenging Lawrence operates with a wonderful spirit of
for organisations, but once you are clear about what generosity from a strong and clear ethical foundation
you can afford, I will just invoice you as normal so to help others achieve their goals. As a presenter he
that everything is square with your records. performs with intelligence, warmth and wit to engage
and inspire those who work with him. He has a rich
and broad-based understanding of the drivers of
business success; and as an educator, coach and
mentor he shares his knowledge and experience in a
way that actively motivates others to be the best they
can be. Alison Bartley
I have worked with Lawrence in a number of contexts.
He was steady, articulate, values-driven, able to effect
immediate change, as well as introduce thinking
around more complex long-term questions. He knows
who he is, and what he wants to effect. He is able to
bring this strongly and clearly into his work and he
was fun and easy to be with without ever letting the
focus on our stronger goals and aspirations slip.
Christian Penny

8. W: www.leadergreatness.com
E: lawrence@leadergreatness.com
C: 0064 274 922 378
P: 20 Rodrigo Rd, Kilbirnie, Wellington 6022