1. carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability course System Design for Sustainability subject 4. D esign for social equity and cohesion learning resource 4.2 (System) design for social equity and cohesion

2. CONTENTS Design for social equity: general frame Emerging hypothesis for a design field of action A new (potential) role for design Not all system inovations are socio-ethically sustainable System design for social equity and cohesion criteria Improve employment/working conditions Equity and justice in relation to stakeholders Enable a responsible/sustainable consumption Favor/integrate weak and marginalized Improve social cohesion Empower/enhance local resources

3. new research frontier … low impact mat./energies design for social equity and cohesion system design for eco-efficiency Product Life Cycle Design ecodesign SUSTAINABILITY IN DESIGN ROLE : STATE OF THE ART (in industrially mature countries) CONSOLIDATION (research achievements) (education and practice) DISSEMINATION 100% 100% 0 widening the “object” to be designed … aim at

4. … avoiding the risk to be merely Moralistic, is there an effective (operative) role? SOCIAL EQUITY … . is there a role for the design world?

5. … at the end of ’60 Radical Design : Gaetano Pesce; Dalisi; 9999: contestation/denouncements critics of consumer society … at the beginning of the ’70 Maldonado: new “design hope” for a social responsibility (1972) Papanek: “design can and must become a means for young people to take part in the transformation of society” (design for a real world, 1973) DESIGN, CONSUMPTION AND ETHIC …

6. TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION . product design for low-income contexts and basics needs (design for BOP, etc.) . design for social innovation, facilitating promising bottom-up initiatives . design for Corporate Social Responsibility (CSR) . system (stakeholder interaction) design for social equity and cohesion

7. “ a product-service system innovation ( approach) may act as a business opportunity to facilitate the process of a social-economical development in an emerging context - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a “satisfaction-based” and “low resource-intensity” advanced service-economy.” UNEP, 2002: PSS FOR ALL

8. “ a (product-service) system innovation ( approach) may act as a business opportunity to facilitate the process of social-economical development in an emerging context - by jumping over the individual consumption/ownership of mass produced goods stage - towards a “satisfaction-based” and “low resource-intensity” advanced service-economy, characterized by the development of locally-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process aiming at the democratisation of access to resources, goods and services”. EMERGING HYPOTHESIS: > LeNS DESIGN (RESEARCH) WORKING HYPOTHESIS

11. promoting/facilitating system innovation for network-structured and local-based sustainable enterprise/initiatives A NEW (POTENTIAL) ROLE FOR DESIGN:

12. VERY FEW projects carried out to develop methods/tools to support and orientate the design process towards equitable and cohesive solutions NOT ALL SYSTEM INOVATIONS ARE SOCIO-ETHICALLY SUSTAINABLE!

13. Very few methods/tools has been developed to orientat e design towards socially equitable solutions: METHODS/TOOLS UNEP, RESEARCH TUD – UNEP, Design for Sustainability: A Practical Approach for Developing Economies , UNEP-DTI, 2006 MEPSS, EU RESEARCH, 2005 Tishner, socio-ethical dimension in Sustainability Design orienting toolkity , www.sdo-lens.polimi.it, 2005 Vezzoli, socio-ethical, 2007

14. STRATEGIC ANALYSIS Gaining the information needed to facilitate the generation of ideas oriented towards sustainability EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION MSDS PHASES OBJECTIVES Producing a “catalogue” of promising strategic possibilities, i.e. a sustainability design-orienting sceanario Defining one or more system concept oriented towards sustainability Developing the most promising system concept in a detailed version necessariy to its implementation Producing the documents for the external communication of the solution’s characteristics (general characteristics but above all the sustainability ones) ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT ENV., SOC. & ECON. CHECK SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECK DOCUMENTS EDITING

15. POLITECNICO-DIS METHOD/TOOL ORIENTED RESEARCHES: . DIS-ITCP NETWORK PROJECT (ON-GOING): development of system design tools/methods for social incubator . MEPSS, EU PROJECT, 2005 SDO-toolkit: socio-ethical section, and DIS up-grade

16. DIS-Politecnico di Milano in 2005 started a collaboration with the network of Incubadora Tecnológica de Cooperativas Populares (ITCP) : adapt/develop/test system design for sustainability tools/methods for ITCP WORKSHOP 2 AT ITCP-UFPR/COEMBRA coop., CURITIBA [Vezzoli , 8. 2006] WORKSHOP 1 AT ITCP-USP, SAO PAOLO [Penin, 1.2006]

17. WORKSHOP: exploring opportunity with COEMBRA cooperative DIS-Politecnico Milano, ITCP-UFPR, 7.08.2006

18. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources

19. IMPROVE EMPLOYMENT/WORKING CONDITIONS SYSTEM DESIGN FOR, PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (within the enterprise)

20. IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS SYSTEM DESIGN FOR, FAIR AND JUST RELATION (outside the enterprise): within the partnerships, up-stream, down-stream and in the community where the offer takes place

21. ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION SYSTEM DESIGN FOR, ENABLE A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR

22. FAVOR/INTEGRATE THE WEAK AND MARGINALIZED SYSTEM DESIGN FOR, FAVORING (MORE OR LESS INTEGRATING): . kids, elderly, differently able,… (weak) and . unemployed, illiterate, … (marginalized)

23. IMPROVE SOCIAL COHESION SYSTEM DESIGN FOR, PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures

24. EMPOWER/ENHANCE LOCAL RESOURCES SYSTEM DESIGN FOR, REGENERATING AND EMPOWERING LOCAL ECONOMIES