LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
16
Seguidores
Personal Information
Organización/Lugar de trabajo
Sri Lanka Sri Lanka
Ocupación
Chief Growth Officer
Sector
Logistics / Supply Chain
Sitio web
expofreight.com
Acerca de
An award winning marketer with 18+ years experience in Marketing and Business Development, while being a competent lecturer with a proven track record in mentoring and developing marketing students across multiple subject areas.
Chartered Marketer (UK)
'Young Achiever of the Year' - Global Brand Excellence Awards,
Project Chairman Sri Lanka Effie awards 2013 and 2014,
Project Chairman for the 11th SLIM Brand Excellence,
Executive member of the Sri Lanka Institute of Marketing from 2010/11 to 2014/15 (SLIM EXCO) ,
Specialties:
• Marketing Planning
• Business Development
• Team Management
• Strategic Relationship Management
Etiquetas
brand equity
crm
customer life time value
marketing
strategic brand management
event sponsorship
brand management
sri lanka institute of marketing
system
block chain
rpa
automation
retail
logistics forum
technology
transportation
disruption
logistics
3pl
retiring brands
repositioning the brand
revitalizing brandsexpanding brand awareness
fortifying vs leveraging
protecting sources of brand equity
brand consistency and change
maintaining brand consistency
financial implication matrix
brand life cycle
chernatony – mac william brand planning matrix
understanding the long term effects of marketing o
public relations and publicity
personal selling
point of purchase
product placements
venue branding
mobile branding
place branding
print media
radio
tv
advertising
marcom tools
secondary sources of brand knowledge
channels of distribution
country of origin brand equity
co-branding
brand licencing
ingredient branding
3rd party sources
celebrity endorsements
secondary brand associations
vertical brand extension
parent brands
family brands
brand stretching
brand extension
disadvantage of brand extension
advantages of brand extension
sub brand
family brand
corporate brand equity
umbrella branding
csm
individual product branding
flanking brands
cause related marketing
individual branding
fighter brands
flankers or fighters
green marketing
brand naming
brand portfolio
brand mix
brand line
product line
breath of branding strategy
the brand – product matrix
brand architecture
designing and implementing branding strategies
regional market segments
standardize vs customize
global marketing initiatives
brand assessment model
brand value calculation
interbrand's brand valuation model
income approach
market approach
cost approach
purpose of brand valuations
historic method
experimental methods
brand personality
values
qualitative research
zmet
comparison tasks
bubble test
projective techniques
free association
opt in marketing
permission marketing
push and pull strategies
after marketing
retail segmentation
cooperative advertising
coop advertising
customization
own brands
one to one marketing
private labels
direct channel
promotion
place
product
indirect channel
channel strategy
price
landor’s brand name taxonomy
brand awareness
naming procedures
brand associations
logo’s and symbols
characters
package changes
package innovations
packaging designing
url's
packaging
brand elements
jingles
slogans
segmentation
target market
points of parity
brand mantra
points of difference
brand positioning
b
diploma in brand management
leroy j. ebert
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- Presentaciones
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- Infografías