Marketing Automation Predictions 2013

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CallidusCloud Marketing Automation

MARKETING AUTOMATION
PREDICTIONS FOR 2013

CONSOLIDATION
Non traditional players will enter the
market
Higher marketing budgets and
expectations for demand generation

DYNAMIC CONTENT

Show potential customers what
THEY want to see – not what
WE want them to see

BEHAVIORAL ANALYSIS
Pioneered by Amazon, now a
standard to which marketing
automation platforms will
aspire to

LEAD SCORING

8.0
7.5
Move towards calculations
based on statistical analysis -
derive more useful attributes
about leads from large data
sets

VERSATALITY
Extend marketing automation
platforms to other phases of the
customer lifecycle - training,
retention and loyalty programs, and
to generate feedback

GET MORE FROM OUR
EXPERTS AND THEIR EXPERTISE

http://www.leadformix.com/blog

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Marketing Automation Predictions 2013

1. MARKETING AUTOMATION PREDICTIONS FOR 2013

2. CONSOLIDATION Non traditional players will enter the market Higher marketing budgets and expectations for demand generation

3. DYNAMIC CONTENT Show potential customers what THEY want to see – not what WE want them to see

4. BEHAVIORAL ANALYSIS Pioneered by Amazon, now a standard to which marketing automation platforms will aspire to

5. LEAD SCORING 8.0 7.5 Move towards calculations based on statistical analysis - derive more useful attributes about leads from large data sets

6. VERSATALITY Extend marketing automation platforms to other phases of the customer lifecycle - training, retention and loyalty programs, and to generate feedback

7. GET MORE FROM OUR EXPERTS AND THEIR EXPERTISE http://www.leadformix.com/blog