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How Creators are Thriving Digitally

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How Creators are Thriving Digitally

  1. 1. How creators are thriving digitally Leah Wells
  2. 2. With the rising usage of technology and overall increase in media consumption and availability of digital content, artists and other content creators are given a new way to share their work.
  3. 3. The new digital platform allows artists, filmmakers, animators, writers and more to find new ways to get seen and profit by posting work online.
  4. 4. A new site that is widely used is Patreon, which allows fans to register to automatically donate a set amount of money every month to the creators they follow. Patreon is extremely accessible and allows consumers to get exclusive content from their favorite artists.
  5. 5. The patreon model makes it near effortless for consumers to give money to their favorite artists.
  6. 6. With how easy Patreon makes it for consumers to give money, popular digital artists can earn a real living with this platform. Pictured are Patreon pages of the artists Sakimi Chan and Kuvshinov Ilya who earn $28,000 a month and $3,100 a week, respectively.
  7. 7. The ease of donating is key for success – consumers only have to put thought into donating once, then they automatically support the content they love for months.
  8. 8. It was found in 2014 that people are spending 21% more of their time consuming media, but it was noted that much of that time is allotted while multitasking.
  9. 9. This sort of media consumption is perfect for artists that publish their works to certain social media sites such as Facebook, Twitter and Tumblr. These sites allow users to simply scroll for their content, making them common sites to use while multitasking.
  10. 10. With the rise of sites that make it easy to post, view and share media, such as Tumblr (which reported 227 million registered accounts in 2016) it is much easier for digital artists to get noticed.
  11. 11. Content creators can thrive off of “earned media”- getting free publicity by simply having their work shared on social media.
  12. 12. Despite many creators having the majority of their work available online for free, there are still ways for them to make money.
  13. 13. One way is for the content creator is to simply monetize their website. Hosting advertisements is an easy way for creators to make revenue by simply having consumers view their web page.
  14. 14. Another way of monetizing an artist’s intellectual property is often done with merchandise. Buttons, pins, toys, shirts, accessories and prints are commonly sold to supporters.
  15. 15. A survey conducted in 2008 discovered that the majority of millennials still prefer print to digital. Such consumers are willing to pay money for otherwise free content to get it in the form they prefer. Writers and webcomic creators often choose to publish their works in print as well.
  16. 16. Creators may also lock their content behind a paywall. Content creators may sometimes opt to give access to exclusive content that is only available to paying consumers, while also having a free sampling of the content for all users. Fans who want more will feel pressured to pay for this bonus content.
  17. 17. Many digital artists will offer commissions, or create custom work in exchange for money. Having custom content from favorite creators is an extremely desirable luxury to more affluent consumers.
  18. 18. Youtube is a platform that has become lucrative for filmmakers and comedians. Creators may earn 68% of ad revenue on their videos, so for larger channels this can translate to revenue from $2,000 to $100,000 monthly. The most popular content creator, known online as “PewDiePie,” has earned $124 million since 2010.
  19. 19. Popular content creators may also gain attention of corporations, and gain sponsorships in exchange for advertising their products.
  20. 20. Crowdfunding is a commonly used tool for larger projects, like games and developing products. With sites like Gofundme, Kickstarter and Indiegogo, large amounts of people each pledge small amounts of money towards projects that they are interested in.
  21. 21. If consumers care about your cause or project, they will donate, and it is possible to fund large projects using online crowdfunding. The crowdfunding industry is worth $34 BILLION.
  22. 22. Using crowdfunding sites, content creators can amass large amounts of money for projects that are not yet tangible to consumers. Supporters use their money this way to dictate what content they will see in the future.
  23. 23. And so, with so much more time spent consuming media and so much more media consumed, the ability to monetize many forms of digital content is extremely valuable for artists who wish to make a living by creating.
  24. 24. Image sources Cover image designed by webdesignhot - Freepik.com Slide 2 Designed by Creativeart - Freepik.com Slide 3 Designed by Molostock - Freepik.com Slide 4 Designed by Freepik Slide 5 Designed by Creativeart - Freepik.com Slide 7 Designed by Yanalya - Freepik.com Slide 8 Designed by Yanalya - Freepik.com Slide 10 Designed by D3images - Freepik.com Slide 19 Designed by Dooder - Freepik.com Slide 11 Designed by Pressfoto - Freepik.com Slide 12 Designed by Bedneyimages - Freepik.com Slide 15 Designed by Jcomp - Freepik.com Slide 21 Designed by Freepik Slide 17 Designed by Freepik Slide 23 Designed by Photoduet - Freepik.com Screenshots taken from : patreon.com (slide 6) twogag.com (slide 13) topatoco.com (slide 14) kickstarter.com and Indiegogo.com (slide 22)
  25. 25. Citations External Sources Andrew, Amy. "How Start-ups Can Tap Cash from Ordinary People and Give the Prospect of Huge Profits in Return... What Is Crowdfunding and How Does It Work?" Thisismoney.co.uk. Dailymail, 3 Feb. 2015. Web. Data T. "Tumblr."Www.statista.com. Statista, n.d. Web. 23 Oct. 2016. "Crowdfunding Industry Statistics 2015 2016." CrowdExpertcom. Crowdexpert.com, 2016. Web. 23 Oct. 2016. Hill, Alun. "How Much Does YouTube Pay Partners for Their Content?" Quora. N.p., n.d. Web. Balanescu, Razvan. "How much does a YouTuber with 1 million subscribers earn in a year?” Quora. N.p., n.d. Web. Dong, Michelle. "PewDiePie Net Worth 2016: How Much Is PewDiePie Worth?" PewDiePie Net Worth 2016: How Much Is PewDiePie Worth?Coed, 09 May 2016. Web. 23 Oct. 2016. Course Readings Bennett, Shea. "Paid, Owned and Earned Media: What’s the Difference? [INFOGRAPHIC]." SocialTimes. Adweek, 23 Oct. 2014. Web. 23 Oct. 2016. Krashinsky, Susan. "Four Ways Canadians Are Consuming Media Differently."The Globe and Mail. The Globe and Mail, 04 Dec. 2014. Web. 23 Oct. 2016. Jabr, Ferris. "The Reading Brain in the Digital Age: The Science of Paper versus Screens." Scientific American. N.p., 09 Apr. 2013. Web. 23 Oct. 2016.

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