A5: Designing Gamified Experiences to Gain Customer Insights, Richardo Chen & Min Chen
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A5: Designing Gamified Experiences to Gain Customer Insights, Richardo Chen & Min Chen
- 2. Orlando Reyes CGO 20 years Min Chen CEO 17 years Ricardo Chen CTO 15 years Nelida Gomez CAO 30 years Featured in Our ExperienceAbout Us 2
- 3. WORKSHOP AGENDA Part I • Basic Gamification Concepts Part II • The Wisy Experience Canvas $50 $30 $20 #1 #2 #3 Wisy: Discover, Collab and Win Part III - Simulation • The San Francisco Experience
- 4. 9 What is Gamification? The application of game-design elements and game principles in non-game contexts to motivate, reinforce a behavior, ease learning or solve a problem. 4
- 5. 9 Principles 1. Fun 2. Simplicity vs complexity 3. Self-realization 4. Reward Elements • Objective • Rules • Levels • Points • Badges • Ranking Game design… 5
- 7. WISY CASES Engagement at every brand touch point Craft beer subscription and in-store experience Reward field workers at any location MarketingSales Operations Human Resources Gamify corporate events and learning 7
- 8. Win Act WISY STUDIO FAST & CUSTOM MOBILE EXPERIENCE THE PLATFORM 8 Few clicks NO CODING REQUIRED END-USER JOURNEY Join Design CLIENT JOURNEY Engagement SocialData & AI m-CommerceLocation
- 9. 9 MAIN FEATURES Social Data & AI Engagement m-Commerce Augmented Reality Ranking TriviasBadges Video trivias World puzzles Secret words Selfies Points Add location Check-in CatalogTake picture Scan QR code Scan receipt Cart Payment # Hashtags Referrals ChatPictures Map Event calendar Notifications A custom mobile experience within few clicks & no coding required Scan bar code
- 10. GAMIFIED EVENT • Promote the learning of science concepts in a fun way • Increase attendance to presentations • Drive foot traffic to sponsors’ stands • Collect behavior data during the event 10
- 11. REWARD USERS Users earn points by performing actions to redeem for prizes. Prizes can be redeemed at any location the company decides and validated through a unique auto-generated QR code. 11
- 13. 913 LET’S BUILD A WISY EXPERIENCE TOGETHER In teams of 5, fill out the Wisy Experience Canvas to create your Wisy Experience
- 14. YOU’VE BEEN SELECTED! Your mission is to help Treasure HunTours reach their goal using a Wisy Experience as one of the tools that will get them closer to their goal! Treasure HunTours*, a San Francisco based touring company, is looking for innovative ways to reach their Q4 2019 goal: Increase Sales by 20%. THE GOAL: THE CLIENT: *Treasure HunTours is a fictional company created for the sole purpose of this workshop
- 15. 915 HOW WILL THE GOAL BE ACHIEVED? - SELECT STRATEGY - (5 mins)
- 16. 916 HOW WILL USERS BE ENGAGED? - CHOOSE ACTIONS - (10 mins) Hint: See suggested actions in the back of your strategy cards
- 17. 917 HOW WILL THE EXPERIENCE BE IMPROVED? - CHOOSE FEATURES - (5 mins) Hint: See suggested features in the back of your strategy cards
- 18. 918 HOW WILL USERS BE REWARDED? - CHOOSE REWARD SYSTEM - (2 mins)
- 19. 919 WHAT WILL USERS BE REWARDED WITH? - CHOOSE REWARD TYPE - (2 mins)
- 21. o Try to score as many points as possible in 10 minutes! o Scan QR codes and follow on screen instructions o Be aware of Secret Words o The top 3 will receive gift cards o Have fun! NOW LET’S PLAY! (10 mins)