Winner of the "Success Will Kill You Award"

1. J

2. Senior Citizens

3. What’s the Problem?
WTF?

4. Key Assumptions
• Seniors want help using their computers
• Seniors will pay $30/month for the service
• Helping seniors can be a burden on their
children
• Seniors will be willing to call for help when
an issue arises

5. Weekend at a Glance
• Went to 2 senior centers
• Spoke to 3 senior specialists (phone)
• Interviewed 10 seniors (in person)
• 10 phone calls to Craigslist ads
• Interviewed 4 children of seniors
• Phone call with Mrs. Owens! (phone)

6. Roadblocks
Senior Center Protection

7. Initial MVP
• Phone number
• Knowledgeable people
• $30/Month
• Selling “Magic”

8. Lessons Learned
• Communication is Key
• US-Based English-speaking phone
• Similar service = $20 - $40/hour
• $30/month subscription is too much

9. One More Thing…

10. One More Thing…
There is Demand!!!
4 LOIs

11. Next Steps
• Present to senior centers
• Interview other minimalists
• Which services?
• Figure out scale