1. PartyFly
Concierge bachelorette party planner

2. Party in a Box
Assumptions:
● Buying accessories, food and drinks is a major
stress
● People can't find time to shop

3. Got out of the building
20+ customer interviews, 8 survey responses:
● Most people don't find throwing small-scale parties to
be that stressful (rated them "moderately stressful")
● Most stressful part: creating a playlist and getting
RSVPs
● Women are most stressed about theme parties
● Bachelorettes and showers are the most stressful of
all
ps Men don't throw parties...

4. Bachelorette parties
Interviewed 10 more women about planning bachelorettes
Most women find everything about them stressful:
● Ensuring guests will attend
● Gathering payments
● Choosing a theme
● Negotiating with venues
Strong, emotional reaction from many women.
One concern: will the bride be pissed if she finds out?

5. Concierge MVP - 1st Customer
● Customization important
● Easier to customize with
packages as starting point
● Biggest value-add: alleviating
annoying tasks

6. Does it scale?
● Assumes customization won't be labor intensive.
● Relationships with restaurants, clubs mean less effort to get
reservations and on guest lists
Next Step:
● Testing cost of acquisition via Facebook, StumbleUpon

9. Long-term vision
● Bachelorettes are a beachhead
● Happy customers refer us for bridal and baby showers,
birthday bashes, and numerous other celebrations
● More lucrative: corporate events