Research of the male gaze theory

1. LAURA MULVEY’S
MALE GAZE THEORY

2. THE GAZE
Laura Mulvey created the term ‘Male Gaze’ to describe her theory in
1975. She believes that in the media audiences have to view the
characters from the perspective of a hetrosexual male.
The term gaze can be thought of as how the audience views the
people that are presented.
This can be described as:
How men look at women
How women look at other women
How women look at themselves

3. FEATURES
This theory is prominent in many media aspects such as films,
adverts, music videos and even magazines.
The camera would linger on the curves of the female body.
These camera shots can downgrade women to the status of objects
and make them look like a sexual tool rather than a human being.

4. EXAMPLES IN THE MUSIC
INDUSTRY