LearnAhead aims to create innovative solutions for language learning. Word Carrot is a fun arcade game app to help beginners learn the essential 500 words required to communicate. It is available on the app store from mid December 2011. This presentation describes the processes and lessons learned while developing the app.

1. The creation of a language learning app:
Word Carrot - concept to app store
Graham Bradford
LearnAhead Ltd.
2.12.11
© Copyright 2011, LearnAhead

2. Overview
o why now?
o principles
o design
o usability
o programming
02/12/2011 2 © Copyright 2011, LearnAhead

3. Why now?
o technology
o the team
o cost
o aim
02/12/2011 3 © Copyright 2011, LearnAhead

4. Principles
o interactive experience
o appeal
o game aspect
o scope
02/12/2011 4 © Copyright 2011, LearnAhead

5. Design / Functionality
o simplicity – complexity – simplicity
o pedagogical aims
o game features
02/12/2011 5 © Copyright 2011, LearnAhead

6. Usability
o app intuitive design
o global multilingual market
o present in international app store
02/12/2011 6 © Copyright 2011, LearnAhead

7. Usability
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8. Usability
02/12/2011 8 © Copyright 2011, LearnAhead

9. Programming
o fast development: October 5 – November 30
o detailed graphic specification
o in-house designer
o iterations: alpha / beta testing
02/12/2011 9 © Copyright 2011, LearnAhead

10. Programming: the brief
Flowchart
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11. Programming: the brief
Web based interactive
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12. Lessons learned
o different resolutions
o UDIDs
o communications
o download times
o Friday afternoons
02/12/2011 12 © Copyright 2011, LearnAhead

13. Contact Info
Graham Bradford
Director & Co-Founder
+39 339 622 9302
gbmil1
graham.bradford@learnahead.co.uk
@learnahead
www.learnahead.co.uk
www.wordcarrot.com
02/12/2011 13 © Copyright 2011, LearnAhead