Christine Hawkins

1. O u r s t o r y … .

2. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Evolution of computing
Connected Devices
Connected Devices
Connected Devices
Content
Commerce
Content
Commerce
Community
Content
Commerce
Community
Context
2010
300 Million
2014
3 Billion
2016
30 Billion
Content
Commerce
Content
Commerce
Community
Devices
Data
Context
App Store
MultiOS
Devices
App Store
MultiOS
Glass Slabs Enchanted Objects

3. 3
,“
”
Fashion is
Technology is what you carry.
what youwear ;

4. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Unprecedented Time-to-Market
Announcement
Sketching
and Design PrototypingKick-Off
Aug Sept Oct Nov Dec’14JulMay JunAprMar ‘14
Start
Engagement
Sale Period
+
Winner of the CFDA Menswear
Designer of the Year Award – 2011

5. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Amazing industry response
To single interview with Women’s Wear Daily, resulting in 300M+ Impressions
Sources: Buzzsumo, Netbase, Topsy, Twitter, Woldle
Over 300 articles Shared more than 140k times
Most Frequent Descriptors
STRIKING
DESIGN
LUXURYBEST
LOOKING
11,995 584 125K 49 1,598
STYLISH
HOT
INSANELY-
BEAUTIFUL
CEO of T-Mobile
Key Bloggers
Consumer Sentiment
Negative
115, 5%
Positive
2023, 95%

6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,HP Wearable Product Position
LUXURY LIFESTYLE SMARTWATCHESHIGH TECH SMARTWATCHES ACTIVITY TRACKERS
Pebble
LG
SONY
Moto
Apple
Samsung
Fossil
Movado
TAG
Fitbit
Garmin
Jawbone
Misfit
Under Armour
Microsoft
Adidas
Pebble

7. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,The Michael Bastian Chronowing
Michael Bastian Inspired
HP Designed & Built
MICHAEL BASTIAN Chronowing
Fashionable Distinctive, Digitally Connected
HP Smart Cloud & Service
• Push Software updates to Apps & Watch
• Alerts / Notifications (e.g. SMS, email,
Phone calls, Calendar Appts)
• Content Feeds (News, Weather, Sports)
• Device Status (Battery, Wi-Fi, etc)
Apps for both Apple and Android
Engineeredby.hp.com

8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Titan JUXT and Isaac Mizrahi Smartwatch
ISAAC MIZRAHI Smartwatch
Elegantly designed. Discreetly Connected
Apps for both Apple and Android
Engineeredby.hp.com
Titan JUXT
Classic Time Plus Digital Smarts
HP Smart Cloud & Service
• Push Software updates to Apps & Watch
• Alerts / Notifications (e.g. SMS, email,
Phone calls, Calendar Appts)
• Step information
• Device Status (Battery, Wi-Fi, etc)

9. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Movado and Licensed Brands Fashion Smartwatches
HP Smart Cloud & Service
• Push Software updates to Apps & Watch
• Alerts / Notifications (e.g. SMS, email,
Phone calls, Calendar Appts)
• Step information
• Device Status (Battery, Wi-Fi, etc)
Apps for both Apple and Android

10. 10
,enchanted objects
“
”
The era of that are
accessible to everyone are here.

11. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Summary
• What you wear is fashion, what you carry
is electronics
• Don’t apply the rules of mobile to the
world of wearables and IOT
• Jewelry is timeless, technology is
ephemeral
• Less is more – Amplify only the
essentials. Contextualize the notifications

12. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Engineeredby.hp.com
@MSCJHawkins
Questions?