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How strong is your L&D brand? 
mike krzeszak www.learnerlab.com
Five reasons why your L&D brand is 
more important than ever before 
losmininos www.learnerlab.com
#1 User expectations 
leepback www.learnerlab.com
#2 Shift from top down to pull based 
Kurtis Garbutt www.learnerlab.com
#3 Sense of purpose 
notnef www.learnerlab.com
#4 Permission to share and collaborate 
Doctor Popular 
www.learnerlab.com
#5 Competing for attention 
Ashiful Haque www.learnerlab.com
Anatomy of your L&D Brand 
Glory Cycles www.learnerlab.com 
www.learnerlab.com
Visual identity 
Vision 
Tone of voice Experience 
www.learnerlab.com
Strategies for building an L&D brand people believe in 
pasukaru76 www.learnerlab.com
Understand your audience 
garrettc 
www.learnerlab.com
Brand identity 
www.learnerlab.com Tanja Scherm www.learnerlab.com
Communications 
uriba www.learnerlab.com
Stories 
www.learnerlab.com
Don’t make them think 
Steve Hodgson www.learnerlab.com
Summary 
www.learnerlab.com
carl@learnerlab.com 
@learnerlab 
@carlhodler 
Please keep in touch 
Slides: http://goo.gl/UvUTCH 
www.learnerlab.com
Vision 
www.learnerlab.com
Visual identity 
www.learnerlab.com
Digital experience 
Beth Jusino www.learnerlab.com
Tone of voice
Engaging learners for the long term 
Beat_Tschanz www.learnerlab.com
Experiential

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How strong is your Learning and Development brand?