How to throw a killer social media cocktail party!

IT’S NOT THAT WE
DON’T LIKE
TRADITIONAL
MARKETERS,

WE JUST FIND THEM
TO BE A BIT,
ANTI - SOCIAL.
+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

HI.
WE’RE GINA & DAVE
FROM L&A
SOCIAL MEDIA.


HOSTING YOUR
SOCIAL MEDIA
COCKTAIL PARTY.

A SIMPLE SEVEN STEP
GUIDE.


STEP 1.

DON’T PRE-GAME
WITH JÄGERBOMBS.
-OR-
THAT’S HOW
MISTAKES HAPPEN.


WE KNOW,
THAT YOU KNOW,
ABOUT SOCIAL.

BUT WE TOOK A LOOK
AT SOME ALCOHOL PAGES,
AND NOTED A FEW
FAUX PAS.

1. THINKING YOUR
SOCIAL MEDIA
COMMUNITY,
IS YOU.


2. IGNORING YOUR
COMMUNITY.


3. ONLY TALKING
ABOUT YOURSELF.


4. SOCIAL MEDIA
SCHIZOPHRENIA.


5. IGNORING INNOVATION.
NOT BEING AGILE.


6. LIVING IN A BUBBLE,
AND FORGETTING
THE REAL WORLD.


STEP 2.

TIDY YOUR HOUSE

-OR-

DYNAMIC BRAND
(RE)EVALUATION.

WHAT’S THE OCCASION
FOR YOUR PARTY?

WHY DO PEOPLE BUY
YOUR BRAND?

WHY WOULD PEOPLE JOIN
YOUR COMMUNITY?

WRITE YOUR
GUEST LIST.

ANALYSE WHO IS YOUR
TARGET MARKET.

WHO DO YOU REALLY
WANT AT YOUR PARTY?

“HEY, LOOK WHAT I FOUND
UNDER THE COUCH.”

TAKE NOTE OF YOUR
MISTAKES & SUCCESSES


A GOOD HOST,
CLEANS AS THEY GO.

BRAND EVALUATION
ON SOCIAL MEDIA IS
FLUID AND ONGOING.


STEP 3.
STOCK YOUR BAR.
-OR-
PLATFORM SELECTION.


FACEBOOK TAP BEER.

69% OF AUSTRALIANS
ACTIVELY USE IT.


FACEBOOK TAP BEER.

56% CHECK IT DAILY.
12% CHECK IT HOURLY.


TWITTER SHOTS.

10% OF AUSTRALIANS
ARE TWEETING.


TWITTER SHOTS.

66% OF TWEETERS
ARE MALE.


PINTEREST CHAMPAGNE.

4 OUT OF 5 USERS
ARE FEMALE.


PINTEREST CHAMPAGNE.

70% OF USERS HAVE
MADE A PURCHASE
THROUGH
PINTEREST.


INSTAGRAM WHISKEY.

1 MILLION
AUSTRALIANS
ARE
INSTAGRAM-ING.


INSTAGRAM WHISKEY.

GLOBALLY THEY
ARE SHARING
40 MILLION
PHOTOS
PER DAY.


YOUTUBE VODKA.
IT MIXES WELL.

500 YEARS OF
YOUTUBE VIDEOS
ARE WATCHED VIA
FACEBOOK, DAILY.


YOUTUBE VODKA.
IT MIXES WELL.

4.6 BILLION ADS
WERE CHOSEN TO
BE WATCHED
IN 2012.


STEP 4.
WRITING YOUR
COCKTAIL LIST.
-OR-
PREPARING YOUR
SOCIAL STRATEGY &
COMMUNICATION PLAN.


PHYSICALLY WRITE
YOUR COCKTAIL LIST.

DO YOU HAVE A
30 DAY CONTENT PLAN?

IS EVERY POST
ON STRATEGY?

THEME YOUR
COCKTAIL LIST.

KNOW YOUR MONTHLY,
WEEKLY, DAILY THEME.

DON’T COME AS A PIRATE
TO A PRINCESS PARTY.

“HEY, CAN YOU MAKE ME
A HARVEY WALLBANGER?”.

DON’T FORGET TO
BE AGILE.

IF PEOPLE WANT IT,
GIVE IT TO THEM.

STEP 5.

MIXING YOUR COCKTAILS.
-OR-
POSTING &
ENGAGEMENT


THE THREE RULES
TO BEING SOCIAL.

1. ADD VALUE
2. ADD VALUE
3. ADD VALUE


EVERYONE IS
WATCHING YOU HOST.

WHILE YOU’VE GOT
THE ROOM, TELL
A GREAT STORY.
(AND ALWAYS WATCH YOUR
SPELLING & GRAMMAR).


“OMG THIS COCKTAIL
TASTES AMAZING.”

STRIVE TO CREATE
AN EMOTIONAL
RESPONSE THROUGH
POSTING.


BE TOPICAL.


BE INNOVATIVE.


BE RELEVANT.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM

BE DIFFERENT.


STEP 6.

“SO, WHAT ARE YOU
DOING LATER TONIGHT?”
-OR-
CAPITALISING ON A
COMMUNITY THAT WANTS
TO FOLLOW YOU.

“HOW RAD WAS L&A’S
CRAZY COCKTAIL PARTY?”

TURN STRANGERS
INTO FANS, AND FANS
INTO ADVOCATES.


REWARD YOUR
BRAND ADVOCATES


STEP 7.

MAKING NEW FRIENDS

-OR-

THE CREATION OF YOUR
SOCIAL MARKETING ASSET

HAVE YOU EVER SEEN
SOMEONE STANDING IN A
SHOP, REVIEWING A
PRODUCT ON THEIR PHONE
WHILE THEY’RE STANDING
RIGHT IN FRONT OF IT?


THAT’S THE
ZERO MOMENT
OF TRUTH

GIVE YOUR BRAND
A VOICE LEADING UP
TO THAT MOMENT.

How to throw a killer social media cocktail party!

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How to throw a killer social media cocktail party!