20. social media methodology *
Organizational Ongoing
• Communi- Team &
Readiness: Organizational
cations Individual
• Cultural fit & Individual
• Readiness Role
• Macro work Alignment,
Gap Mgt Alignment
integration Communication
Ongoing:
• Community
Initial: • Final Plan
• Vision • Community Dev
Development
• Team • Integration &
• Objectives • Feedback to
& Awareness
• Plan, Scope Alignment
• Audiences Leaders, QA,
• Teaser
• Deliverables • Legal Review
• Success Customer Svc,
Campaign
• Resources • Ongoing Status
Measures • Measurement
Brand Identity:
Brand Support Ongoing
Brand Design
• Audiences
for Community Brand Support
&
• Brand
Development & for Community
Development
Standards &
Org. Readiness Involvement
Elements
• Tech Design
• Tech check • Tech Training,
Technology
and Integration
• Tech Support
Implementation
Plan, + / or
Alignment • Enhancements
• RFI and RFP
• Resource • Ongoing Data
• Development
Planning Integration
* Downloadable social media implementation toolkit available
March 2009 at BizBehindTheBuzz.com. Many tools and
20
resources will be free. Check it out!