1) Mayo Clinic has a history of social networking dating back to its founders who networked with colleagues around the world. 2) The Mayo Clinic Social Media Network was created to accelerate the effective use of social media throughout Mayo Clinic and broader healthcare institutions. 3) The network provides resources like guidelines, training, and events to help healthcare organizations and professionals better utilize social media.

1. ©2016 MFMER | 3507910-
Social Media and Mayo Clinic’s DNA
Lee Aase, Director, Mayo Clinic Social Media Network
@LeeAase
Global Network of Healthcare Innovation Centers

3. 3

4. 4
Why?

5. Mayo Clinic’s
Original Social
Networkers

6. Countries Dr. Will Mayo Visited
Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia

7. Countries Dr. Will Mayo Visited

8. The Surgeons Club

9. … and is part of the DNA of
healthcare!
Social Networking is part of
Mayo Clinic’s DNA…

10. 10
Information Sources Behind Preference for Mayo Clinic

11. 11
Moving Mayo Clinic from Social
Networking to Social Media

12. 12

13. 13
Amplifying Word-of-Mouth
Cost-Effective Knowledge Sharing and
Reputation Enhancement

15. 15

16. ©2016 MFMER | 3507910-
Developing Deeper Relationships

19. 19
@colleen_young

20. 20

21. 21

22. 22

23. The Surgeons Club
for Social Media in Healthcare

24. The Mayo Clinic Social Media Network
• The Mayo Clinic Social Media Network (#MCSMN) exists to
improve health globally by accelerating effective application of
social media tools throughout Mayo Clinic and spurring broader
and deeper engagement in social media by hospitals, medical
professionals and patients.
• Our Mission: Lead the social media revolution in health care,
contributing to health and well being for people everywhere.
• Makes resources developed for Mayo Clinic staff available to
peers, and generates revenue to support mission.

25. #MCSMN: A Catalyst for Health Care Social Media
• Guidelines
• Best Practices
• Platforms
• Training
• Consultation

26. FREE Basic
membership:
socialmedia.mayoclinic.org

28. 28
Social for Healthcare Certificate from Mayo Clinic and Hootsuite

29. 29
Learning and Networking Events
• Social Media Residency - One-day crash course
• June 11 - Rochester, Minn.
• Nov. 13 - Jacksonville, Fla.
• Dec. 11 - Scottsdale, Ariz.
• Annual Conference - Nov. 14-15 in Jacksonville

30. 30
Let’s Discuss!
• @LeeAase on Twitter
• aase.lee@mayo.edu
• socialmedia.mayoclinic.org