Mayo Clinic Care Network #MCSMN Orientation
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An overview of social media resources available to Mayo Clinic Care Network members through the Mayo Clinic Social Media Network
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Mayo Clinic Care Network #MCSMN Orientation
- 1. Your Social Media Resources through Mayo Clinic Care Network Lee Aase (@LeeAase) Mayo Clinic Social Media Network August 2016
- 2. Agenda • Social networking in Mayo Clinic’s history • Five ways you can use social media for practice, education, research and business purposes • Resources for Mayo Clinic Care Network members through the Mayo Clinic Social Media Network (#MCSMN) • Next steps to get started
- 5. U.S. News Best Hospitals Metro Populations
- 6. 6 ▪ Every U.S. state ▪ More than 140 countries ▪ One in Five travels more than 500 miles for care Each year Mayo Clinic patients come from Why is this the case?
- 7. Mayo Clinic’s First Social Networkers
- 8. “By the end of the 1920s Dr. Will could say he had studied surgery in every town in America and Canada of one hundred thousand population or more, and had crossed the Atlantic thirty times.” (The Brothers Mayo, Helen Clapesattle, p. 405) Dr. William Mayo’s Travels
- 9. Countries Dr. William Mayo Visited
- 10. Austria Denmark Ireland Scotland Australia England Italy Sweden Argentina Fiji Mexico Switzerland Belgium Finland New Zealand Uruguay Canada France Norway Chile Germany Peru Cuba Holland Russia Countries Dr. Will Mayo Visited
- 13. Visiting Dr. Hugh Devine’s OR in Melbourne
- 14. How Mayo Clinic got its Name…
- 16. Moving Mayo Clinic from Social Networking to Social Media
- 18. … to “New” Media (Podcasting)
- 20. Accelerated Adoption of Free Platforms and Low-Cost Tools • 2007 - Facebook • 2008 • YouTube • Flip Cameras • Twitter • Blogs
- 21. Five Practical Ways You Can Use Social Media
- 22. Information Sources Influencing Preference for Mayo Clinic (2014)
- 23. Use #1: Amplifying Word of Mouth Marketing
- 27. Use #2: Sharing In-Depth Knowledge and Showcasing Expertise, Empathy
- 29. Unique Myelofibrosis Cases MCF MCA
- 34. Use #3: Improving the Patient Experience and Practice Efficiency
- 35. Use #4: Providing Education to Patients or Prospective Patients
- 36. Mayo Clinic Connect: A Community of Communities
- 39. Use #5: Managing Your Online Reputation What does Google say about you? • Three Drivers of Online Reputation • What you Create • Where you Participate • What’s subject to Debate
- 40. #MCSMN Medical Director @FarrisTimimi
- 41. What You Create ▪ Your hospital website bio ▪ Doximity Profile (MD only) ▪ Videos ▪ Blog Posts ▪ Presentation slide decks
- 42. Where You Participate ▪ Twitter ▪ LinkedIn ▪ Places where you post what you create ▪ YouTube - Videos ▪ Slideshare - Presentations
- 43. What’s Subject to Debate Proliferating online rating/review sites: ▪ Healthgrades ▪ Rate My Doc ▪ Angie’s List ▪ Dozens more Problem: Ratings sites often rank highly in search engines, and may only represent a handful of your patients
- 44. As Your High School Chemistry Teacher Always Said… The Solution To Pollution Is Dilution
- 46. #7
- 47. Our Top Recommendations for Reputation Management ▪ Claim and complete your profile on Doximity ▪ Create a LinkedIn Profile ▪ Create a Twitter Account ▪ Record an introductory video for YouTube We have tools to help you!
- 48. Mayo Clinic Social Media Network • The Mayo Clinic Social Media Network (#MCSMN) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere. • Make resources developed for Mayo Clinic staff available to peers…like you.
- 49. A Catalyst for Social Media
- 50. #MCSMN & Mayo Clinic Care Network • #MCSMN membership is included in your Mayo Clinic Care Network membership! • Unlimited access to #MCSMN community for all employees • Monthly health care social media webinars (reg. $95 each) • 10 seat licenses for Social for Healthcare Certificate from Mayo Clinic and Hootsuite (a $4,000 value) and bulk discounts • 25 percent event discounts (includes Social Media Residency and #MCSMN Member Meeting) • Customized training opportunities and or hosting Social Media Residency
- 52. Choose “Basic” Membership Option
- 53. Be sure to use your work email address to register!
- 54. Social for Healthcare Certificate from Mayo Clinic and Hootsuite 3.5 Credits CME
- 57. THE Book on Social Media in Healthcare • Essays from 30 thought leaders • The “Why?” of social media in health care • Free PDF, Kindle versions • Contact us for bulk discounts
- 58. Other Resources
- 61. Social Media Residency ▪ One-day advanced course ▪ Prerequisite: Social for Healthcare Certificate ▪ Four remaining opportunities in 2016 ▪ Sept. 29 in Jacksonville ▪ Oct. 17 in Rochester ▪ Nov. 14 in Melbourne, Australia ▪ Dec. 8 in Scottsdale
- 62. 15-16 November 2016 in Melbourne
- 65. Hosting Social Media Residency
- 68. Helpful Links • Join the Mayo Clinic Social Media Network (be sure to use your work email) • Take Social for Healthcare Certificate from Mayo Clinic and Hootsuite • Join #MCSMN Community Discussions • Contact us by email: socialmediacenter@mayo.edu