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PAC Webinar

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Lee Aase
Lee Aase

My presentation at a Webinar today sponsored by the Public Affairs Council.

Salud y medicinaTecnologíaNoticias y política
1 de 33
Coordinating Your Social Media Platforms for Maximum Effectiveness ,[object Object],[object Object],[object Object],[object Object]
About Lee Aase (@LeeAase) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mayo Clinic’s Origin http://tinyurl.com/32xbjx
Sources of Information Influencing Preference for Mayo Clinic
Mayo Clinic Medical Edge News Media Syndications News Media Syndications
First Foray in New Media ,[object Object],[object Object]
Step 2: More, Longer Podcasts
 
 
 
 
Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00
Key Tool: Flip Video Camera* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost for a Standard Definition Flip Video Camera $150.00 HD available for an additional $80
podcasts.mayoclinic.org
newsblog.mayoclinic.org
Sharing Mayo Clinic Sharing Mayo Clinic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
sharing.mayoclinic.org
Where Sharing Mayo Clinic Fits ,[object Object],[object Object],[object Object]
Other Blogs... ,[object Object],[object Object],[object Object],[object Object]
Yearly Cost for a Customized Blog Customized Blog $75.00
Tying Platforms Together ,[object Object],[object Object],[object Object],[object Object]
Sharing Mayo Clinic post
...Tweeted and posted to Facebook
Enabling user sharing...
Tweets in Blog Sidebar
Connecting with MayoClinic.org
 
Opportunities for Improvement ,[object Object],[object Object],[object Object]
 
Visit Mayo Clinic Social Media Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Become a SMUGgle ,[object Object],[object Object]
 

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  1. 1863 William Worrall Mayo arrives in Rochester 1883 Tornado leads to building of St. Marys Hospital 1892 Mayo brothers (Will and Charlie) invite others to join family practice • 1905 Frozen section for surgical diagnosis • 1907 Unified medical record • 1919 Mayo brothers place assets in Foundation • 1939 Mayo brothers die • 1950 Nobel prize for cortisone • 1955 Mayo team pioneers heart surgery with perfected bypass machine