The document provides an overview of a Twitter training session titled "Tweetcamp." The goals of the session are to help participants better understand social media using Twitter as an example, see applications of Twitter for their work, and get started using Twitter productively. The document compares and contrasts Twitter and Facebook/blogs, provides tips on using hashtags and bio/tweet anatomy, and discusses what types of content to tweet. It also describes a practical case study and tools for tweeting. The session concludes with a Twitter chat where participants can introduce themselves and ask questions about using Twitter in healthcare/research.

1. Tweetcamp: Twitter Basic Training
Lee Aase
Director
Mayo Clinic Center for Social Media
June 22, 2012
#TweetcampRWJF

2. Today’s Goals
• You will better understand social media, with
Twitter as a prime example
• You will see, share applications for your work
• You be prepared to get started using Twitter
productively

3. http://social-media-university-global.org/
curriculum/twitter/

4. #22: Social Media are an
essential part of a balanced
communications diet

6. What the @ does # mean?

7. Twitter vs. Facebook
• Facebook is primarily for strengthening
existing connections (or re-establishing
former ones.) For your friends.
• Twitter enables you to connect with
people who have common interests. For
the friends you don’t know yet.

8. Twitter vs. Blogs
• Twitter is a micro-blogging platform.
• Limited length reduces writer’s/artist’s block
• Blogs provide opportunity for more thoughtful
reflection and development
• Tweeting = great way to take notes on a live
event AND spread word about it
• Blog = platform for review/synthesis
• Twitter = great for spreading word about posts

9. 5 Reasons Twitter is Better than Email
• “Brevity is the soul of wit” - and of Twitter
• No expectation to read and respond to everything
• Conversations open and discoverable
• Direct messages can reach recipients with priority
• Blocking or unfollowing punishes abuses

10. So what can you say in 140 Characters
anyway?
• http://socialmedia.mayoclinic.org/2012/06/14/
mayo-clinic-patient-app-highlighted-at-apple-
keynote/
• http://bit.ly/KwwI7I
• Thanks to bit.ly, a 99-character URL shrinks to 20
characters, leaving room for commentary

11. Twitter Hashtags
• Enable easy gathering around an event (real-life or
virtual) or a topic, such as:
• #hcsm
• #MCCSM
• #TweetcampRWJF
• Create a hashtag simply by using it in a tweet: no
permission required. But search first (e.g. #cancer)
• http://www.symplur.com/healthcare-hashtags/
diseases/ is source for existing hashtags

12. Sample Twitter Bio

13. Tweet Anatomy

14. Tweet Anatomy

15. Tweet Anatomy

16. Content to Tweet
• Links to interesting and relevant online articles
• Little-known facts
• Interesting personal observations
• Responses to others’ tweets - conversation, not just
broadcast
• Keep it in proportion

17. Practical Case Study: UT Split Tear

18. Jayson Werth’s Experience

23. Nov 12, 2009
USA Today
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26. Last Friday
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27. Less than 24 hours after my initial appointment, I not
only had a new diagnosis - a UT split tear - but had
surgery to correct the problem. As I write this, my
right arm is in a festive green, but otherwise
annoying cast. The short-term hassle, however,
should be more than worth the long-term gain - the
potential for a future without chronic wrist pain. A
future, that without Twitter and those in the medical
community willing to experiment with new
communications tools, might not exist for me.
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32. Finding “Tweeps”
• Search for terms that interest you on Twitter
• Hashtags
• Other keywords
• Follow people tweeting about those topics
• See Twitter’s recommendations
• Start tweeting so others can find you

33. Tools for Tweeting
• Tweetdeck
• Smart phone apps
• Tweetchat.com

34. Let’s do a Twitter Chat!
• Include #TweetcampRWJF in all tweets
• Introduce yourself and give your location (or where
you work) - City, State (Province), Country
• Q1: What is the most important benefit you have
experienced in Twitter?
• Q2: What questions do you have about using Twitter
in health care or research?