Not everyone can win - Explore the deck from my recent #soccercoachessummit talk with AmericaSCORES

1. Redefining
Success
LEE DUNNE
NOT EVERY TEAM CAN WIN. SO NOW WHAT?

2. Why-Experience
Societal views vs Stakeholders
Your Players
Your Team
Your Club
THE PATH WE WILL TAKE

3. ABOUT LEE
San Francisco Youth
Soccer
San Francisco Elite
Academy
LeeDunneSoccer

4. - Walter Anderson
“Bad things do happen; how you
respond to them defines your
character and the quality of your
life…”

5. SOCIETY SAYS SUCCESS IS...*
Standings…!
Win-Loss %
Tournaments with 4 games per weekend!
Trophies
SF has ‘competitive’ leagues full of SF based teams
Undefeated / Beating Rivals
'Societal Scorecard'
adapted from
Brett Ledbetter,
and Dr. Jim Loehr

6. SOCIETY SAYS SUCCESS IS...

7. SOCIETY SAYS SUCCESS IS...

8. SOCIETY SAYS SUCCESS IS...

9. ASK THE PLAYERS...
Winning Improving / improvements
Winning some games ‘Completing it’
Achieving something
Setting a goal and achieving it
Winning parts of the game -
tackles, good passes
Individually succeeding /
Personal success
Caring
Playing our way / Playing Well
No regrets
Competing
If every team cannot win, what does success mean to
you?

10. ASK THE ‘NEMESIS’...
Commitment to the team Improving / improvements
Communicating with team mates Technical ability / New skills
Be a part of a team Hardwork and effort
To love the game / Have fun
Self motivate
Progressive improvement in
tactics
How do you define success for your son, in
Soccer?

11. Want to know
everything
Want to know about their child - they get
school reports...
They’re not that bad after all...
Player Influence Players first thing was ‘win’ - Parents want their
kids to be happy, so they want to win too.
30% comments were
about the team
So, they care about your team and your plans,
but not that much.

12. SOCIETY
Winning Games
Win-loss Record
Trophies / Tournaments /
Leagues
Beating Rivals
THE STAKEHOLDERS
Individual success
‘Development’
Love the game / Fun
Game improvement
Teamship

13. Write this down...
● Identify what success means to everyone
○ Air it out!

14. Redefining Success.
Challenge 1
They want the best for them, first.
Surprisingly, parents REALLY care about their child.
That’s why they play, but it is only a small part of their drive to play.
Players want to win
How can you / do you focus in on each ‘individual’ having
Success?

15. FOR ME,
IT ALWAYS
STARTS WITH
WHY

17. Individual
Development
Plan
Personalized
Objective / Subjective
Accountable

18. IDP

20. IDP
Subjective vs
Objective

21. Subjective vs
Objective
RPE : Consistency
Steps to Creating an IDP
Parents/Guardian
s
ASK questions -
Listen
In Person

22. About their own needs...
How do they feel? What do they think?
Why so high?
What’s next?
About the last practice...
Success?
Improvements?
‘Completed it’?
About the last game...
Did you achieve your goals?
Ask them... RPE : Consistency

23. Write this down...
● Identify what success means to everyone
○ Air it out!
● Know your WHY
○ Share it
● Create and introduce IDPs
○ Spend time with individuals

24. Redefining Success.
Challenge 2
How do we know?
Achieving individual development within the team
Playing time affects development...
What if a player doesn’t play much, or show up much?
Focus in on each ‘individual’ improving within the moment

27. What does practice look like?
Practice Design
Are the players playing?
Can you drop this scenario into a
game?
Proactive / Reactive?
Challenges
Do players know the focus?
Is the set up consistent with your
model?
Failure : Success
Individual within the Team
What does each player need / want to
achieve in this session?

28. Games
Two objectives defined by our game
model / microcycle.
One objective they decide.
Practice
Let them know the plan / set up /
objectives.
Constants
Language, style, expectations,
communication, behavior, uniform
Ask them, Tell
them...

29. Position Profiles

30. PARENTS SAID THEY WANT THEIR
KID TO BELONG
WHAT DOES THAT LOOK LIKE AT THE MICROLEVEL?
DOES THAT FIT IN YOUR ENVIRONMENT?
Volunteering at a food
bank?
Volunteering
Not just the end of
season pizza / pool
party
Team Events
Group text
Skill challenges
Collaborative work
Expectations
‘Guest’ speakers in the
team
Team

31. Write this down...
● Identify what success means to everyone
○ Air it out!
● Know your WHY
○ Share it
● Create and introduce IDPs
○ Spend time with individuals
● Objective / subjective - what works?
○ Ask, Listen, Challenge to figure it out!
● Player lead tasks’ within the team
● Quality of playing environment
○ Can you focus on every individual?

32. Redefining Success.
Challenge 3
You ‘embody’ their mission statement and values...
What does organization say about you?
Does your philosophy fit within the organization?
Focus in on each ‘individual’ improving within the environment

33. WHAT IS THE MISSION
STATEMENT OF YOUR
ORGANIZATION / LEAGUE /
CLUB / TEAM?
WIN THE LEAGUE?
DEVELOP PLAYERS?
COLLEGE?

34. US SOCCER SAYS
TO MAKE SOCCER, IN ALL ITS FORMS, THE PREEMINENT
SPORT IN THE UNITED STATES AND TO CONTINUE THE
DEVELOPMENT OF SOCCER AT ALL RECREATIONAL AND
COMPETITIVE LEVELS.

35. Talent Development
Organization Mission / Objectives
Passionate Soccer Players
Next Level
Great People

37. SO, WHAT IS YOUR GAME MODEL?
Whether it is something you created, or you are tasked with delivering
Do your families know what it is?

39. “To me, the most important
aspect in my teams is to
have a defined game model,
a set of principles that
provides organization.
Therefore, since the first day
our attention is directed to
achieve that.”
(Mourinho, J. in
gaiteiro, 2006)

40. In an Interview, Antonio
Candreva was sharing how he
feels playing for Antonio
Conte at Inter.
“When you feel the
confidence from the people
surrounding you, everything
becomes easier. For example
when you enter the pitch and
have a clear understanding of
the ideas to follow.”

41. Write this down...
● Identify what success means to everyone
○ Air it out!
● Know your WHY
○ Share it
● Create and introduce IDPs
○ Spend time with individuals
● Objective / subjective - what works?
○ Ask, Listen, Challenge to figure it out!
● Player lead tasks’ within the team
● Quality of playing environment
○ Can you focus on every individual?
● Get a model. Share the model. Develop the model.

42. Where to start?

44. Redefining Success.
Challenge 4
So, how are you winning?
No contact right now, no one is winning games...
What are people saying about belonging to your team right
now?
Focus in on each ‘individual’ improving within the environment

45. Online Group
Training

46. Schedule

47. A GOOD COACH CAN
CHANGE THE GAME, A
GREAT COACH CAN
CHANGE A LIFE
JOHN WOODEN

48. Write this down...
● Identify what success means to everyone
○ Air it out!
● Know your WHY
○ Share it
● Create and introduce IDPs
○ Spend time with individuals
● Objective / subjective - what works?
○ Ask, Listen, Challenge to figure it out!
● Player lead tasks’ within the team
● Quality of playing environment
○ Can you focus on every individual?
● Get a model. Share the model.
● Get creative - this can be a very positive time

49. REFERENCES - RESOURCES
What's Really Important - Brett Ledbetter
- Quadrant, adapted from Dr. Jim Loehr 'the only way to win'
Tactical Periodization - Soccer Journal May/June 2012
Messi v Ronaldo - messivronaldo.net
Antonio Candreva quote -
https://sempreinter.com/2019/08/27/inters-antonio-candreva-we-give-everything-
for-conte-because-he-gives-his-all-for-us/
More - Twitter.
#freecoachinged
#soccerchat
#practicecoaching

50. LEE@SFYOUTHSOCCER.COM
@LEEDUNNESOCCER
707-343-8542