Idealo.co.uk is your price comparison specialist. With over 4,000 retailers and approximately 1 ,000,000 products listed, the shopping website allows you to compare prices from a large number of online shops across the UK. With its built-in voucher code functionality, any further discounts will automatically be factored into the purchase price and you can be safe in the knowledge of getting the best prices.

1. Media Pack
July 2012

2. 1. About
2. Benefits for Merchants
3. Further Benefits
4. Product Data Feeds
5. IdealoApp
6. In the News
7. Contact
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3. About
What is Idealo.co.uk?
A growing price comparison engine in the UK.
Receives 2.4 million page views and 1.4 million unique visitors every month – these figures
increasing due to constant growth and development.
Parent Company Axel Springer is one of Europe's largest publishing companies.
Sister comparison sites in Germany, Austria, France and Italy. Idealo.de Is
one of the top 3 price comparison sites in Germany.
Our support team has over 12 years experience. This ensures you get the best quality
traffic to your site, and that your shop and online brand reaches as many different markets as
possible.
With a large number of product filters, product reviews from industry experts and consumers,
as well as shop reviews, visitors can be confident that they're making an informed decision.
The website is also available as a price comparison app for both Android and iOS.
(Please see Page 5)
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4. Benefits for Merchants
Why use Idealo.co.uk?
Price comparison specialist for over 12 years.
Highly targeted traffic to specific products.
One of the top 10 comparison sites in the UK – one of the top 3 in Germany (Idealo.de)
Over 5,000 retailers and 1,000,000 Idealo products created, with over 29 million retailer offers.
Site wide conversion rate of 3% (leadouts to sales).
We drive high quality web traffic to your online shop, due to high product rankings on search
engines and a high volume of returning visitors.
Greater exposure for your shop to a wider range of new customers and markets.
A large international content team to oversee quality control and ensure your products are
matched with our data-rich created products.
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5. Further Benefits
Why use Idealo.co.uk?
A unique voucher code system which integrates codes into the actual offer on our site -
e.g.
Shops using the Magento, PrestaShop or Zen Cart shop systems (that work with us directly),
will have access to our free export modules, allowing our customers to create their own data
feeds.
Direct shops gain access to our Idealo Partner Login system giving you the ability to
track the number of daily clicks, and individual clicks along with their referring
IP Addresses.
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6. Product Data Feeds
Due to the continuously changing nature of our site, we rely heavily on perfect data feeds
which are up-to-date, accurate and include all the necessary information. A high quality
Product feed is not only necessary for integration into the Idealo shopping platform, but
also optimises performance after integration.
File types we use include CSV and XML - we consider these to be the best formats for data
feeds, however we will also accept TXT files:-
- CSV (Comma-Separated Values) feeds: data records should be separated by
punctuation marks (e.g. comma, tab, semicolon or |). To prevent confusion, the punctuation
used to separate the data record should never appear within the columns, but should only
act as a separator. Files in CSV format can be easily generated by Excel and many
database programmes or e-commerce systems.
- XML data feed - We also accept these as an alternative. All the product information must be
conveyed in the feed. All the information for one offer must be contained within one line for a
CSV file and in one element for a XML file.
Please find more details about our product feeds and requirements here.
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7. Idealo App
As featured in the Guardian last year (see Page 6), Idealo also offers a fantastic mobile app. This
enables consumers to compare the latest products and prices at any time of the day or night,
regardless of their whereabouts.
The IdealoApp for iPhone, iPad or Android smartphones offers price information for more than
3 million products, and hundreds of online shops. Users can simply search for the product required
by using the product name or number search box, or use the barcode scanner for an even faster
match.
http://www.idealoapp.co.uk
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5.

8. In the News
Jan 2011 - Guardian.co.uk - What does the VAT rise mean for you?
March 2011 - Bikebiz.com - Web traffic for bikes up "58% month-on-month due to petrol hikes"
August 2011 - Brickshow.com - 10 Best LEGO Castles of All-Time
Sept 2011 - Guardian.co.uk - Idealo - consumer app of the week
Dec 2011 - Techeye.net - As HDD prices rocket, SSDs get even cheaper
Jan 2012 - Thedrum.co.uk - Idealo finds 400% increase in smartphone app use ..
Jan 2012 - Macuser.co.uk - Apple UK prices most expensive in Western Europe says Idealo
Feb 2012 - Mcvuk.com - The true speed at which games prices erode
May 2012 - Dailymail.co.uk - Budget airline flights 'cost families £87 MORE per booking ...
May 2012 - Aol.co.uk - Budget airlines - pricier than BA?
Feb 2012 - Featured as part of The Chilli Challenge on ITV's 'This Morning Show'
http://www.itv.com/thismorning/food/chilli-challenge
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9. Contact : ukshops@idealo.co.uk
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