Gmail Ads aka Gmail Sponsored Promotions (GSP)

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Lefty Talents Group | Creative Digital Agency | Software Development

How to target your competitors' mailing list with Gmail Ads aka Gmail Sponsored Promotions (GSP)?

Marketing

@Gmail Sponsored Promotions (GSP) #GmailAds
Target your Competitors’ Mailing List
with
Gmail Sponsored Promotions

@Gmail Sponsored Promotions (GSP) #GmailAds
Why Email?

@Gmail Sponsored Promotions (GSP) #GmailAds
Target potential customers, along with existing
ones in Gmail.
Why Gmail?

@Gmail Sponsored Promotions (GSP) #GmailAds
What are Gmail Sponsored
Promotions (GSP) or Gmail Ads?

@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Ads a.k.a Gmail Sponsored Promotions
(GSP)
What are Gmail Ads?

@Gmail Sponsored Promotions (GSP) #GmailAds
What are Gmail Ads?

@Gmail Sponsored Promotions (GSP) #GmailAds
How many advertising spots are
there?

@Gmail Sponsored Promotions (GSP) #GmailAds
How it works: Teaser Ad

@Gmail Sponsored Promotions (GSP) #GmailAds
How it works: Expanded Ad

@Gmail Sponsored Promotions (GSP) #GmailAds
How it works: Ad opens and
expands

@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Ads are designed for Gmail and can be
customized to help you achieve a variety of
marketing goals.
Why use Gmail Ads?

@Gmail Sponsored Promotions (GSP) #GmailAds
Creatives examples by marketing
objective

@Gmail Sponsored Promotions (GSP) #GmailAds
How are marketers using email?

@Gmail Sponsored Promotions (GSP) #GmailAds
How are people engaging with
their emails?

@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Ads provides relevant messages.
Key Benefits of Gmail Ads

@Gmail Sponsored Promotions (GSP) #GmailAds
Reach users while they are checking their
personal emails.
Why are Gmail Ads so effective?

@Gmail Sponsored Promotions (GSP) #GmailAds
Optimise for a specific audience by using a single
targeting type or create multiple ad groups to reach
even more potential customers.
Gmail Ads help you reach the
right customer

@Gmail Sponsored Promotions (GSP) #GmailAds
When developing Gmail Ads campaign strategy, start
by thinking about what kind of users you are trying to
reach.
Customizing strategy based on
client goals

@Gmail Sponsored Promotions (GSP) #GmailAds
Ads Creation: Best Practices

@Gmail Sponsored Promotions (GSP) #GmailAds
Optimize Ads

@Gmail Sponsored Promotions (GSP) #GmailAds
Broad to Narrow Targeting Approach

@Gmail Sponsored Promotions (GSP) #GmailAds
Geo and Language Targeting

@Gmail Sponsored Promotions (GSP) #GmailAds
The flexibility of Gmail Ads creates opportunities to
promote a variety of consumer actions. Customize ads
based on the most valuable user behaviour.
Gmail Ads Strategy: Desired
Action

@Gmail Sponsored Promotions (GSP) #GmailAds
We will review the performance, understand
specific reporting metrics and translate them into
optimization recommendations.
ROI measurement

@Gmail Sponsored Promotions (GSP) #GmailAds
Show promotions on mobile devices to expand reach, no
matter where consumers are, Gmail Ads run on Android,
iOS and the mobile web.
Why run Gmail Ads on mobile?

@Gmail Sponsored Promotions (GSP) #GmailAds
If you see higher CPAs on mobile traffic, we encourage
you to separate out mobile campaigns and bid
differently for this traffic.
Mobile Strategy on its own

@Gmail Sponsored Promotions (GSP) #GmailAds
How long should your campaign
be?

@Gmail Sponsored Promotions (GSP) #GmailAds
Case Study 1: King Price

@Gmail Sponsored Promotions (GSP) #GmailAds
Case Study 2: ResellerClub

@Gmail Sponsored Promotions (GSP) #GmailAds
Types of Gmail Ads

@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Image

@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Single Promotion

@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Catalog

@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Multi-catalog

@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Custom Form

@Gmail Sponsored Promotions (GSP) #GmailAds
3 Steps to Getting Started

@Gmail Sponsored Promotions (GSP) #GmailAds
$75 FREE Trial*

@Gmail Sponsored Promotions (GSP) #GmailAds
Market Readiness Assistance
(MRA) Grant

@Gmail Sponsored Promotions (GSP) #GmailAds
Market Readiness Assistance
(MRA) Grant
Kickstart your global Google AdWords campaign with IE
Singapore’s Market Readiness Assistance (MRA) grant.
• Get support in a wide range of market entry and pre-
scope needs including digital advertising through
Google AdWords
• SMEs can get up to 70% funding of eligible setup and
marketing costs
• Receive up to $20,000 with no more than 2
applications per year.

@Gmail Sponsored Promotions (GSP) #GmailAds
Supported Online Marketing
Activities
Third-party costs incurred for:
• Search engine marketing and/or optimisation
• Social media marketing campaigns
• Online advertising campaigns
• Listing/subscription fees on global online retail/e-
commerce platforms with international reach and with
e-fulfilment, payment and logistics capabilities

@Gmail Sponsored Promotions (GSP) #GmailAds
Services that cannot be advertised
on Gmail

@Gmail Sponsored Promotions (GSP) #GmailAds
Need expert to help you target
your competitors’ mailing list?
www.leftygroup.com
Creative Digital Agency | Software Development
Contact us at
info@leftygroup.com

@Gmail Sponsored Promotions (GSP) #GmailAds
Download this deck?

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Gmail Ads aka Gmail Sponsored Promotions (GSP)

1. @Gmail Sponsored Promotions (GSP) #GmailAds Target your Competitors’ Mailing List with Gmail Sponsored Promotions

2. @Gmail Sponsored Promotions (GSP) #GmailAds Why Email?

3. @Gmail Sponsored Promotions (GSP) #GmailAds Target potential customers, along with existing ones in Gmail. Why Gmail?

4. @Gmail Sponsored Promotions (GSP) #GmailAds What are Gmail Sponsored Promotions (GSP) or Gmail Ads?

5. @Gmail Sponsored Promotions (GSP) #GmailAds Gmail Ads a.k.a Gmail Sponsored Promotions (GSP) What are Gmail Ads?

6. @Gmail Sponsored Promotions (GSP) #GmailAds What are Gmail Ads?

7. @Gmail Sponsored Promotions (GSP) #GmailAds How many advertising spots are there?

8. @Gmail Sponsored Promotions (GSP) #GmailAds How it works: Teaser Ad

9. @Gmail Sponsored Promotions (GSP) #GmailAds How it works: Expanded Ad

10. @Gmail Sponsored Promotions (GSP) #GmailAds How it works: Ad opens and expands

11. @Gmail Sponsored Promotions (GSP) #GmailAds Gmail Ads are designed for Gmail and can be customized to help you achieve a variety of marketing goals. Why use Gmail Ads?

12. @Gmail Sponsored Promotions (GSP) #GmailAds Creatives examples by marketing objective

13. @Gmail Sponsored Promotions (GSP) #GmailAds How are marketers using email?

14. @Gmail Sponsored Promotions (GSP) #GmailAds How are people engaging with their emails?

15. @Gmail Sponsored Promotions (GSP) #GmailAds Gmail Ads provides relevant messages. Key Benefits of Gmail Ads

16. @Gmail Sponsored Promotions (GSP) #GmailAds Reach users while they are checking their personal emails. Why are Gmail Ads so effective?

17. @Gmail Sponsored Promotions (GSP) #GmailAds Competitors’ Mailing List You can now target your competitors’ mailing list. Shhh… With Gmail Ads you can set your target keyword to be your competitor’s brand name or even their domain name. Your ads will show up to people who are using Gmail and are subscribers to their newsletters, or are receiving transactional emails.

18. @Gmail Sponsored Promotions (GSP) #GmailAds Optimise for a specific audience by using a single targeting type or create multiple ad groups to reach even more potential customers. Gmail Ads help you reach the right customer

19. @Gmail Sponsored Promotions (GSP) #GmailAds When developing Gmail Ads campaign strategy, start by thinking about what kind of users you are trying to reach. Customizing strategy based on client goals

20. @Gmail Sponsored Promotions (GSP) #GmailAds Ads Creation: Best Practices

21. @Gmail Sponsored Promotions (GSP) #GmailAds Optimize Ads

22. @Gmail Sponsored Promotions (GSP) #GmailAds Broad to Narrow Targeting Approach

23. @Gmail Sponsored Promotions (GSP) #GmailAds Geo and Language Targeting

24. @Gmail Sponsored Promotions (GSP) #GmailAds The flexibility of Gmail Ads creates opportunities to promote a variety of consumer actions. Customize ads based on the most valuable user behaviour. Gmail Ads Strategy: Desired Action

25. @Gmail Sponsored Promotions (GSP) #GmailAds We will review the performance, understand specific reporting metrics and translate them into optimization recommendations. ROI measurement

26. @Gmail Sponsored Promotions (GSP) #GmailAds Show promotions on mobile devices to expand reach, no matter where consumers are, Gmail Ads run on Android, iOS and the mobile web. Why run Gmail Ads on mobile?

27. @Gmail Sponsored Promotions (GSP) #GmailAds If you see higher CPAs on mobile traffic, we encourage you to separate out mobile campaigns and bid differently for this traffic. Mobile Strategy on its own

28. @Gmail Sponsored Promotions (GSP) #GmailAds How long should your campaign be?

29. @Gmail Sponsored Promotions (GSP) #GmailAds Case Study 1: King Price

30. @Gmail Sponsored Promotions (GSP) #GmailAds Case Study 2: ResellerClub

31. @Gmail Sponsored Promotions (GSP) #GmailAds Types of Gmail Ads

32. @Gmail Sponsored Promotions (GSP) #GmailAds Gmail Image

33. @Gmail Sponsored Promotions (GSP) #GmailAds Gmail Single Promotion

34. @Gmail Sponsored Promotions (GSP) #GmailAds Gmail Catalog

35. @Gmail Sponsored Promotions (GSP) #GmailAds Gmail Multi-catalog

36. @Gmail Sponsored Promotions (GSP) #GmailAds Gmail Custom Form

37. @Gmail Sponsored Promotions (GSP) #GmailAds 3 Steps to Getting Started

38. @Gmail Sponsored Promotions (GSP) #GmailAds $75 FREE Trial*

39. @Gmail Sponsored Promotions (GSP) #GmailAds Market Readiness Assistance (MRA) Grant

40. @Gmail Sponsored Promotions (GSP) #GmailAds Market Readiness Assistance (MRA) Grant Kickstart your global Google AdWords campaign with IE Singapore’s Market Readiness Assistance (MRA) grant. • Get support in a wide range of market entry and pre- scope needs including digital advertising through Google AdWords • SMEs can get up to 70% funding of eligible setup and marketing costs • Receive up to $20,000 with no more than 2 applications per year.

41. @Gmail Sponsored Promotions (GSP) #GmailAds Supported Online Marketing Activities Third-party costs incurred for: • Search engine marketing and/or optimisation • Social media marketing campaigns • Online advertising campaigns • Listing/subscription fees on global online retail/e- commerce platforms with international reach and with e-fulfilment, payment and logistics capabilities

42. @Gmail Sponsored Promotions (GSP) #GmailAds Services that cannot be advertised on Gmail

43. @Gmail Sponsored Promotions (GSP) #GmailAds Need expert to help you target your competitors’ mailing list? www.leftygroup.com Creative Digital Agency | Software Development Contact us at info@leftygroup.com

44. @Gmail Sponsored Promotions (GSP) #GmailAds Download this deck?

Gmail Ads aka Gmail Sponsored Promotions (GSP)

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