We were delighted to be the keynote speaker at Foot Anstey LLP's event for south-west based legacy fundraisers, April 28th, 2017. Showing trends in the UK legacy market and with information on the South-West of England specifically, we present what is next for legacies over the near and longer-term outlooks in light of the demographic, political and economic environments.
3. 19 Extra Large
£20m+
20 Large
£8-20m
44 Medium
<£8m
Cause area % covered
Health 61
Animal 80
Development 82
Conservation 73
Disability 69
Armed Forces 74
Children 84
‘Other’ 56
Our flagship programme
10. South West, 12% of UK income
South East, 28
South West, 12
East, 11
North
West, 8
Greater London,
8
Scotland, 7
East Midlands, 7
West Midlands,
6
Yorkshire &
Humberside, 6
Wales, 4
North East, 2 Northern
Ireland, 1
11. % estates with charitable gift
South West 17%
South 15%
East 14%
Wales 11%
North 8%
West Scotland
8%
18. Younger causes gain a toehold
3.4
4.1
1.7
0.9
9.5%
4.3%
2.8%2.5%
Victorian Early C20th Post War 1970+
Income £m
Growth p.a.
19. Leading and lagging sectors
Older People
Advancement
of religion
Domestic
poverty relief
Children
Heritage
Animal
welfare
Overseas
development
Disability
Hospices
Environment
Medical
conditions
Arts
Armed forces
NHS Trusts
Emergency
services
Education
Slow Fast
29. Deaths climb from 2020
0
100
200
300
400
500
600
700
800
2010 2020 2030 2040 2050
Pre-1930 War Babies Boomers Generation X Generation Y
30. Boomers more open to idea
11
17
18
22
19
5
0
10
20
30
40
50
60
50-69 70+
Have charitable will May add gift later May make charitable will later
31. Concerns for next generation
25
19 20 19
26 27
32
-41 -42
-40
-42 -41
-46
-40
-50
-40
-30
-20
-10
0
10
20
30
40
All 18-24 25-34 35-44 45-54 55-64 65+
Better off Worse off
32. A slight reduction in income
0
1
2
3
4
5
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
2018
2020
2022
2024
2026
2028
2030
2032
2034
Forecast - February 2016 Forecast - August 2016
33. Legacy Monitor
• Performance benchmarking, market analysis
• Runs January to December
• Recruitment September to November
• 83 charities (15 <£2m legacy income)
• £4,400+VAT p.a.
• New joiners get 50% discount in first year
34. In Memory Insight
• Donor research, case studies, benchmarking
• Different themes each year
• Runs July to June
• Recruitment April to June
• 50 charities this year
• National charities : £2,200+VAT p.a.
• Hospices : £1,100+VAT p.a.
• New joiners pay double in first year to
access past reports
36. LegacyForesight
Legacy Foresight are Europe’s foremost analysts of the
legacy and in-memory giving sectors.
We appraise the state of the markets, produce income
forecasts and research into donor motivations.
With over twenty years experience, we work with over one
hundred leading charities across Europe.
Authoritative Benchmarking
Trusted Forecasts
Stimulating Research
Illuminating Consultancy
37. Legacy
Foresight
Ashingate
East Chiltington
East Sussex
BN7 3AU
020 3286 5275
How are we performing?
Legacy Monitor is our flagship benchmarking service, in operation since 1998. By drawing directly
on our clients’ databases, we present the very latest intelligence on legacy incomes, notifications
and values. Each client receives tailored reports, comparing their performance against their peers -
whether by cause area, age or size.
What’s in the pipeline?
Our forecasting team can project the number and value of gifts you receive over the next five years.
Alongside our central forecasts, we provide optimistic and pessimistic scenarios, to help with
financial planning and risk management. These are backed up by clear commentaries, aimed at
busy managers and trustees.
What’s on the horizon?
Our scenario-building service provides an objective view of your future direction and potential.
Drawing on our strategic planning skills and sector knowledge, we overlay your organisation's
positioning, performance and plans with deep-rooted market trends, to create a spectrum of
future possibilities.
What do our donors think?
We manage bespoke research projects to explore emerging issues. Some projects are
commissioned by specific charities, while others are funded by groups of clients, who share their
experience, insights and data. This collaborative approach not only cuts costs; it can also save time
and create opportunities for joint campaigning.
www.legacyforesight.co.uk
@talkinglegacies
@talkinginmemory