What are infographics and how can lawyers use them?

1. INFOGRAPHICS FOR
LAWYERS
Allison C. Shields,
Legal Ease Consulting, Inc.

2. INTRODUCTION – ALLISON C. SHIELDS
 President, Legal Ease Consulting, Inc.
 Practice Management, Productivity,
Marketing and Business Development for
Lawyers
 Services include individual coaching,
training, assessments & surveys,
business and marketing strategy and
social media
 Practicing lawyer for over 15 years
 Former law firm Administrative Partner
 Co-author, LinkedIn in One Hour for
Lawyers, and Facebook in One Hour for
Lawyers, published by the American Bar
Association

3. • The importance of visuals
• What are infographics?
• Why you should consider infographics
• How you might use infographics
• Examples
• Resources
WHAT WE’LL BE DISCUSSING

4. • “On demand”
• Overwhelmed by
information
• Short attention
spans
THE WORLD NOW

5. 60% of people are
visual learners
90% of information coming to the
brain is visual

6. Oral Information
Alone: 10%
Oral Plus
Pictures: 65%
Retention, 72 hours
post-exposure

7. How Does This Apply
to Lawyers?

8. Intimidating
Use “legalese”
Confusing
Overwhelming
Boring
Text-heavy
Lawyers:*
*From client’s perspective

9. Anxious
Confused
Distracted
Overwhelmed
Emotional
Clients:

10. A “New” Tool:
Infographics

12. VISUAL STORYTELLING
• Visually appealing
• Convey lots of
information quickly
• Easy to understand
• More engaging
• Less intimidating
• Combines text and
graphics

13. SHAREABLE
• Easy to embed
• Can go viral
• Builds links
• Drives traffic
• People love
them!

15. How Lawyers Can Use
Infographics

16. CLIENT COMMUNICATION
Help clients understand legal
concepts
Make information less
intimidating
Show the process
Increase client retention of
information
Reduce phone calls and
frustration!

17. MARKETING
Establish expertise
Differentiate yourself
Attract new clients

18. HOW ELSE CAN LAWYERS USE INFOGRAPHICS?
 Train employees
 Enhance firm newsletters
 Showcase firm results
 Recruitment tool
 Alternate lawyer bio
 Statistical firm information

19. Examples

22. *full infographic can be found at: http://gadgetsteria.com/2011/10/07/infographic-steve-jobs-by-the-numbers/

24. Infographics
Resources

25. Traditional infographics:
 Visual.ly
 infogr.am
 easel.ly
 Piktochart
DO IT YOURSELF OPTIONS

26. Wordle.net
DO IT YOURSELF OPTIONS

27. You don’t always have to create your own!
o Hire an infographic designer
o Find infographics online and share them
o Embed infographics into blog posts, website

28.  Know your audience
 Keep text limited
 Use white space wisely
 Credit your sources
 Don’t forget to share
INFOGRAPHIC TIPS

29. QUESTIONS?

30. ALLISON C. SHIELDS, ESQ.
Contact Information:
Allison@LegalEaseConsulting.com
Phone: 631-642-0221
www.LawyerMeltdown.com
www.LegalEaseConsulting.com (blog)