Poster Design for Convention in Atlanta Won 1st Place in Poster Contest

1. What is Blue Light ?
• It is in every fabric of our culture.
• It is a high energy visible light (HEV) with
the wavelength of 400nm to 500nm, that
gets emitted from many different outdoor
and indoor light sources;
- Computers, tablets, TVs, Smartphones,
energy efficient LED lights, Fluorescent lights
• Required to regulate our circadian rhythm
for sleep/wake cycle.
Age-related macular degeneration (ARMD) affects
more than 1.75 million people in the United States
today. The number will increase close to 3 million
by the year 2020. It is the leading cause of central
vision loss in Caucasians over 65yrs of age.
Independent Studies
on Blue Light Hazards:
• Inhibition of the cytochrome oxidase (in RPE cells in
the retina) by blue light exposure and the consequent
suppression of the cellular metabolism is the potential
cause of retinal degeneration.
• Since the natural lens in the human eye partially
absorbs blue light, it has been found that blue light
is also a contributing factor in senile cataracts.
• As a result of increased use of digital devices
and resultant blue light exposure, the prevalence
of early cataract formation and macular
degeneration will increase substantially.
The BLEP Solution:
CONCLUSION:
Overexposuretobluelighthasbeeninkedtodamagetotheretinaandthelens.Theuseofdigital
deviceswillonlyincrease. BLEP, Inc.willbethefirstOTCreaderthatfiltersoutthisharmfulbluelight
whilemaintainingthenaturallookandcolorofthelenses. Wewillbethefirstdoctorrecommended
anddevelopedOTCreader. Wehavebeenintheeyeindustryforover18years. Theframesare
designed with experience.The quality of the lens and frames far surpass anything currently on the
marketandwearestillabletomaintainpricecompetitiveness.Thisisafastgrowingsectorintheeye
worldandwewilltargeteveryindividualthatusesdigitaldevices. With46millionpairsofOTC
readersalreadybeingsoldintheUSandthegrowingconcernofthedamagetheincreaseduseof
digitaldevicesareplacingontheeye,BLEPInc.ispositionedtotakethismarketandincreaseitby
offeringasolutiontothenon-rxdigitalusersofallages.
MANUFACTURING OF BLEP OTC READERS HAS ALREADY BEEN ESTABLISHED
AT A COMPETITIVE PRICE. SEEKING INVESTORS AND/OR COLLABORATORSTO
HELP LAUNCH PRODUCT TO THE MARKET.
• We have developed a patent pending coating
for the filtration of blue light wavelength.
• BLEP, Inc. is positioning itself to be a leader in
the eye sector by using a lens coating to filter out
blue light for the prevention of ARMD and cataracts.
• Our main concentration currently is over-the-counter
(OTC) readers. This allows us to market this product directly to the population.
• The older and current technology uses yellow dyes, tints and pigment on lenses
to filter out blue light. This technology was not widely accepted due to the aesthetic
appearance and color distortion of the yellow lens.
• WE WILL BE THE ONLY OTC READERS WITH THE TECHNOLOGY TO FILTER OUT
THE HARMFUL BLUE LIGHT WITH THE MOST NATURAL APPEARANCE TO THE LENS.
Our Product:
The BLEP Challenge :
• Filters out harmful blue light while maintaining the color perception and aesthetics
• Multi layered coating on both the front AND back of the lenses to control reflection
and filtration of blue light
• Increases contrast and reduces glare
• High index material to block UV light
• Smudge resistant
We will be the first to offer OTC
readers with this quality while
appealing to the aesthetics of the
general population. We can maintain this
quality with price competitiveness that
OTC readers are accustomed to.
The Market:
"HEALTHIER & CLEARER WAY TO VIEW DIGITAL DEVICES"
Marketing Plan:
BLUE LIGHT EYE PROTECTION
In 2013 OTC readers were a near $800 million market in the United States. The population of
45 yrs and older will increase at the rate of 7.8% by 2016. OTC reader sales have increased
at the rate of close to 20% in the past five years. We will not only target this market but we
will also tap into the non-rx computer users in the age bracket of 5yrs old and up. This is
an entirely new market that hasn’t currently been explored.
46.3 million pairs of OTC readers were sold in the US in 2013. By adding the global and
non-rx market, we could project, conservatively, $80 million a year with less than 5% of the
market share. We believe as the knowledge and education of blue light becomes main
stream, these numbers will increase exponentially. Moreover, the overhead of the OTC
reader sector is very low compare to Rx lenses.
• Online sales
• Optometrist and ophthalmologist practices
• Social media with education
• Traditional media
• TV…The Doctor Show, Dr. Oz, since we will be
the first doctor recommended/developed glasses
with emphasis on prevention of eye diseases.
• Retail pharmacies, department, grocery, electronic and computer stores, boutiques etc.
• Our patent is global so we plan to expand this to European and Asian markets
In 2013 OTC readers were a near $800 million market in the United States. The population of
45 yrs and older will increase at the rate of 7.8% by 2016. OTC reader sales have increased
at the rate of close to 20% in the past five years. We will not only target this market but we
will also tap into the non-rx computer users in the age bracket of 5yrs old and up. This is
an entirely new market that hasn’t currently been explored.
46.3 million pairs of OTC readers were sold in the US in 2013. By adding the global and
non-rx market, we could project, conservatively, $80 million a year with less than 5% of the
market share. We believe as the knowledge and education of blue light becomes main
stream, these numbers will increase exponentially. Moreover, the overhead of the OTC
reader sector is very low compare to Rx lenses.
• Online sales
• Optometrist and ophthalmologist practices
• Social media with education
• Traditional media
• TV…The Doctor Show, Dr. Oz, since we will be
the first doctor recommended/developed glasses
with emphasis on prevention of eye diseases.
• Retail pharmacies, department, grocery, electronic and computer stores, boutiques etc.
• Our patent is global so we plan to expand this to European and Asian markets