4. Current Issues
• Declining wagering handle.
• Declining on-track attendance.
• Stagnant field size.
• Lower quality of racing.
• Negative reputation within the horseplayer community.
• Less than ideal time to market of new technological enhancements.
4
5. Strategy – Resolving Current Issues
•
Modifying the daily post times and wagering menu.
•
Modifying the takeout structure.
•
Reducing the number of race days coupled with a realignment of the annual
racing calendar.
•
Modifying the positioning and purse levels of existing stakes races and creating
new stakes races.
•
Creating incentives for new fans to come to the track and more importantly to
make current horseplayers feel appreciated.
•
Embracing new technology and implementing it in the appropriate manner.
5
6. Section I:
Daily Racing Schedule
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6
8. Post Times
• Move the normal first post to 2:00 pm for February through October.
• Move the normal first post to 1:00 pm for November (due to end of
daylight savings time).
• Move the twilight first post to 5:00 pm.
• Run 9 races per day.
• Run a race every 22 minutes.
• Exceptions to the above are Preakness and Maryland Million Day.
Return to
Previous Page
8
9. Normal Post Times and Wagering Menu – Feb. to Oct.
Post Times & Wagering Menu - 9 Races - Normal Post - February to October
R1
R2
R3
R4
R5
R6
R7
R8
R9
2:00 PM
2:22 PM
2:44 PM
3:06 PM
3:28 PM
3:50 PM
4:12 PM
4:36 PM
4:58 PM
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
EX
EX
EX
EX
EX
EX
EX
EX
EX
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
DD
DD
DD
DD
DD
DD
DD
DD
H5
P3
P3
P3
P3
P3
P3
P3
P4
P8
P5
9
10. Normal Post Times and Wagering Menu – Nov.
Post Times & Wagering Menu - 9 Races - Normal Post - November
R1
R2
R3
R4
R5
R6
R7
R8
R9
1:00 PM
1:22 PM
1:44 PM
2:06 PM
2:28 PM
2:50 PM
3:12 PM
3:36 PM
3:58 PM
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
EX
EX
EX
EX
EX
EX
EX
EX
EX
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
DD
DD
DD
DD
DD
DD
DD
DD
H5
P3
P3
P3
P3
P3
P3
P3
P4
P8
P5
10
11. Twilight Post Times and Wagering Menu
Post Times & Wagering Menu - 9 Races - Twilight Post
R1
R2
R3
R4
R5
R6
R7
R8
R9
5:00 PM
5:22 PM
5:44 PM
6:06 PM
6:28 PM
6:50 PM
7:12 PM
7:36 PM
7:58 PM
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
EX
EX
EX
EX
EX
EX
EX
EX
EX
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
DD
DD
DD
DD
DD
DD
DD
DD
H5
P3
P3
P3
P3
P3
P3
P3
P4
P8
P5
11
12. Preakness Post Times and Wagering Menu
Post Times & Wagering Menu - 13 Races - Preakness
R1
R2
R3
R4
R5
R6
R7
R8
R9
R10
R11
R12
R13
Allowance (Dirt-Sprint)
Allowance (Turf-Route)
Allowance (Dirt-Route)
Allowance (Turf-Sprint)
Deputed Testamony Starter S.
Chick Lang S.
James W. Murphy S.
Allaire DuPont Distaff
MD Sprint H.
Gallorette H.
Pimlico Special H.
Dixie S.
Preakness S.
11:00 AM
11:30 AM
12:00 PM
12:30 PM
1:00 PM
1:35 PM
2:10 PM
2:45 PM
3:25 PM
4:05 PM
4:45 PM
5:25 PM
6:20 PM
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
EX
EX
EX
EX
EX
EX
EX
EX
EX
EX
EX
EX
EX
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
DD
DD
DD
DD
DD
DD
DD
DD
DD
DD
DD
DD
H5
P3
P3
P3
P3
P3
P3
P3
P3
P3
P3
P3
P4
P4
P8
P5
P4
• Race numbers highlighted in orange are dirt races and in green are turf races.
• Race names highlighted in blue are for males, in pink are for females and in both
are either depending on potential field size.
12
13. MD Million Post Times and Wagering Menu
Post Times & Wagering Menu - 11 Races - Maryland Million
R1
R2
R3
R4
R5
R6
R7
R8
R9
R10
R11
MD Million Starter S. (1M-Dirt-$12,500k)
12:00 PM WPS
EX
MD Million Starter S. (1M-Dirt-$12,500k-F&M) 12:30 PM WPS
EX
MD Million Lassie S.
1:00 PM
WPS
EX
MD Million Nursery S.
1:30 PM
WPS
EX
MD Million Oaks
2:00 PM
WPS
EX
MD Million Turf Sprint H.
2:30 PM
WPS
EX
Halftime Show - Concert
MD Million Sprint H.
3:45 PM
WPS
EX
MD Million Ladies S.
4:15 PM
WPS
EX
MD Million Distaff H.
4:45 PM
WPS
EX
MD Million Turf S.
5:15 PM
WPS
EX
MD Million Classic S.
5:45 PM
WPS
EX
TRI
TRI
TRI
TRI
TRI
TRI
SPR
SPR
SPR
SPR
SPR
SPR
DD
DD
DD
DD
DD
DD
P3
P3
P3
P3
P3
P3
P4
TRI
TRI
TRI
TRI
TRI
SPR
SPR
SPR
SPR
SPR
DD
DD
DD
DD
P3
P3
P3
P5
P4
P8
• Race numbers highlighted in orange are dirt races and in green are turf races.
• Race names highlighted in blue are for males and in pink are for females.
13
14. Strategy - Post Times
• Moving the normal first post to 2:00 pm will attract more handle from the
Midwest and West Coast.
• Moving the twilight first post to 5:00 pm will increase on track attendance
and attract more handle from the Midwest and West Coast.
• Running a race every 22 minutes will reduce the total time from the first
race to the last race to just under 3 hours and be more in line with the
four major sports in the United States.
– NFL Average is 3:05
– MLB Average is 2:51
– NHL Average is 2:19
– NBA Average is 2:18
14
15. Strategy – Twilight Racing
• Twilight racing will be conducted on Friday’s in June and July.
• After the last race a free concert will be held.
– This strategy has been successful at both Del Mar and Hollywood Park.
– Will be the opportunity to draw in new young fans.
– Will also be the opportunity to draw more regular fans that can not attend the races
during the day due to work engagements.
15
17. Laurel Turf Course
• The turf course at Laurel is 142 feet wide, roughly double the width of an
average American turf course.
• The turf course can currently accommodate six total layouts and two
simultaneous layouts.
• Each of the layouts can handle up to 14 horse fields.
17
18. Strategy – Laurel Turf Course
• Eliminate the six total layouts and two simultaneous layouts.
• Increase the maximum field size to 18 horses for route races.
• Increase the maximum field size to 16 horses for sprint races.
• Move the rail out as necessary to avoid wear and tear but also to maintain
the field sizes above.
• Card at least four turf races per day, but strive for five or six if there is
adequate demand.
Return to
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18
19. Benefits – Laurel Turf Course
• The larger field sizes will lead to higher average payouts on all wager
types.
• The higher average payouts will lead to increased handle.
• The increased handle will lead to higher purses.
• The higher purses will lead to increased quality of runners.
• The increased quality of runners will lead to further increased handle.
• The further increased handle will lead to even higher purses.
19
20. Benefits – Laurel Turf Course (cont.)
• This may sound like a fantasy, but…
• The horseplayers around the country have a plethora of tracks to choose
from and most will flock to the tracks with the highest quality fields and
the largest fields.
• In conjunction with the strategy presented in the next section this fantasy
can and will become a reality in the next few years.
20
22. Wagering Menu
Current Wagering Menu
Wager Type
Win
Place
Show
Exacta
Trifecta
Superfecta
High 5
Daily Double
Pick 3
Pick 4
Pick 5
Min Bet
$1.00
$1.00
$1.00
$1.00
$0.50
$0.10
$1.00
$1.00
$0.50
$0.50
$0.50
Min Entries
?
?
?
?
?
?
?
N/A
N/A
N/A
N/A
Proposed Wagering Menu
Wager Type
Win
Place
Show
Exacta
Trifecta
Superfecta
High 5
Daily Double
Pick 3
Pick 4
Pick 5
Pick 8
Min Bet
$0.50
$0.50
$0.50
$0.50
$0.50
$0.10
$0.50
$0.50
$0.50
$0.50
$0.50
$0.05
Min Entries
2
3
4
4
6
10
12
N/A
N/A
N/A
N/A
N/A
Return to
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22
23. Strategy – Minimum Wagering Amounts
• Set the minimum wager amounts on WPS, Exacta, Super High Five and
Daily Double to $0.50.
• Keep the minimum wager amounts on Trifecta, Pick 3, Pick 4 and Pick 5 at
$0.50.
• Keep the minimum wager amount on the Superfecta at $0.10.
• Set the minimum wager amount on the Pick 8 to $0.05.
Return to
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23
24. Strategy – Wager Types
• Offer the vertical wager types based on minimum field size listed in the
chart at the beginning of this section in order to avoid small pool size and
cannibalization.
• Offer the Super High Five on the last race of the day as long as the field
size meets the minimum requirements.
• Offer Rolling Daily Doubles and Pick 3’s.
• Add the new “Jackpot 8” to the daily wagering menu.
24
25. Strategy – “Jackpot 8” Addition
•
Will be offered on the last eight races of the day.
•
$0.05 minimum wager amount.
•
First wager type in the country to offer a $0.05 minimum.
•
First wager type in the country with a single digit takeout of 8%.
•
Players must select the winner in each of the 8 races, this is not a Place Pick 8.
•
Payout of 75% to tickets with all 8 winners selected and 25% to tickets with 7
winners selected.
•
If there are no perfect tickets than 75% of the pool will be carried over to the
next day and 25% will be paid to the tickets with the most correct winners
selected.
25
26. “Jackpot 8” vs. $2.00 Pick 6
Laurel
Pimlico
Retama
Avg Field Size
7.82
8.00
8.17
8.50
9.00
9.50
10.00
10.50
10.62
11.00
11.50
12.00
P8 vs P6
1.5
1.6
1.7
1.8
2.0
2.3
2.5
2.8
2.8
3.0
3.3
3.6
•
The chart compares the degree of
difficulty of selecting the correct
combination in the “Jackpot 8” against the
$2.00 Pick 6.
•
At Laurel it would be 1.5x harder to win
the “Jackpot 8” versus a $2.00 Pick 6.
•
At Pimlico it would be 1.7x harder to win
the “Jackpot 8” versus a $2.00 Pick 6.
•
Retama currently has the largest average
field size in the country.
26
27. Benefits – “Jackpot 8”
• Lowest minimum wager amount in the country.
• Lowest takeout rate in the country.
• Will generate more carryovers than the Pick 6 due to the higher degree of
difficulty.
• Would appeal to all levels of horseplayers.
– Novice players: low base wager amount with potentially large payout, similar to lottery
or slot machines.
– Experienced players: low takeout with the potential for carryovers on a regular basis
which will produce large pools in a short amount of time.
27
30. Takeout vs. Handle
• Economic studies have proven that increasing takeout (or taxes) results in
lower wagering handle (or revenue).
• Three recent examples follow illustrating this correlation, two with
increased takeout and one with decreased takeout.
30
31. Takeout Example #1 – Laurel Pick 4
• The takeout % for the Pick 4 at Laurel was:
– 2006 = 14%
– 2007 = 10%
– 2008 = 14%
– 2009 = 25.75%
– 2010 = 25.75%
• The data used for this example is the Pick 4 pools at the August meets
from 2006 to 2010.
31
32. Takeout Example #1 – Laurel Pick 4
Laurel Park P4 Pool Size vs. Takeout %
15,000
30%
12,500
25%
10,000
20%
7,500
15%
Avg P4 Pool
Takeout $
5,000
10%
2,500
Takeout %
5%
-
0%
August '06
August '07
August '08
August '09
August '10
32
33. Takeout Example #1 – Laurel Pick 4
• From 2006 to 2010:
– Takeout increased from 14% to 25.75%.
– The average Pick 4 pool decreased 53%.
– The average takeout dollars generated decreased 13%.
– The one year takeout was lowered handle increased 16%.
• Simple conclusions:
– Higher takeout resulted in decreased handle.
– Higher takeout lowered profits generated for the racetrack.
– Higher takeout is, therefore, a lose-lose situation.
33
34. Takeout Example #2 – Tampa Bay Pick 4
• The takeout % for the Pick 4 at Tampa Bay was:
– 2008 = 20%
– 2009 = 20%
– 2010 = 19%
– 2011 = 18%
• The data used for this example is the late Pick 4 for the first two weeks of
February from 2008 to 2011.
34
35. Takeout Example #2 – Tampa Bay Pick 4
Tampa Bay P4 Pool Size vs Takeout %
90,000
22%
75,000
21%
60,000
20%
45,000
19%
Avg P4 Pool
Takeout $
30,000
18%
15,000
Takeout %
17%
-
16%
February '08
February '09
February '10
February '11
35
36. Takeout Example #2 – Tampa Bay Pick 4
• From 2009 to 2011:
– Takeout was reduced from 20% to 18%.
– The average Pick 4 pool increased by 97%.
– The average takeout dollars generated increased by 77%.
• Simple conclusion:
– Lower takeout resulted in increased handle.
– Lower takeout generated more profit for the racetrack.
– Lower takeout is, therefore, a win-win situation.
36
37. Takeout Example #3 – California Increased Takeout %
• Takeout rates were increased at Los Alamitos in 2010.
– Halfway through 2010 the handle was down 27%.
• California increased takeout rates for exactas and daily doubles from 20%
to 22.68% and for all other exotic wagers from 20% to 23.68% at the end
of 2010.
– Total handle per race at the 2011 Santa Anita meet decreased by
11.6%.
– Total average daily handle at the 2011 Hollywood Park meet decreased
by 2.4%, although without the new reduced takeout P5 which added
over $200k per day to the totals the decrease would have been 4.5%.
• California recently decided to pursue lower takeout rates due to the drop
in handle at all meets since the above changes were implemented.
37
39. Strategy - Takeout %
Single Race
WPS
Exacta
Trifecta
Superfecta
Super High 5
Current
18.00%
21.00%
25.75%
25.75%
25.75%
Lowest
15.00%
18.50%
19.00%
19.00%
15.00%
Proposed
10.00%
11.00%
11.00%
12.00%
12.00%
Multi-Race
Daily Double
Pick 3
Pick 4
Pick 5
Pick 6
Pick 8
Current
21.00%
25.75%
25.75%
18.00%
25.75%
N/A
Lowest
12.00%
12.00%
14.00%
12.00%
12.00%
N/A
Proposed
11.00%
11.00%
12.00%
12.00%
N/A
8.00%
Average
23.25%
14.85%
11.00%
•
Current is the current takeout rate for
Maryland tracks.
•
Lowest is the lowest takeout rate in the
country.
•
Proposed is the proposed takeout rate for
Maryland tracks.
•
The goal is to lower takeout rates across the
board in order to have the lowest or be equal
to the lowest rates in the country for each
wager type.
•
A drastic reduction will likely stimulate
increased handle quicker than an
incremental reduction and will put Maryland
at the forefront of takeout reduction.
Return to
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39
40. Takeout Reform
• The opportunity to reform takeout to reasonable levels is now.
• Other tracks/states have been or will be lowering takeout on some or all
of their wagers.
• Rather than following the lead of others why not create a positive image
within the industry by not just lowering takeout marginally on a few wager
types but instead lowering it radically on all wager types.
• A 2% reduction in takeout at Tampa Bay Downs nearly doubled the Pick 4
pools in two years, imagine what an 8% to 15% reduction would do to all
of the pools at Laurel, Pimlico and Timonium.
40
41. Wagering Menu & Takeout Re-evaluation
• Review the pool sizes of each wager type one year after the
aforementioned modifications have been made.
• If pool sizes have increased no changes need to be made.
• If pool sizes have been stagnant or decreased on a certain wager type then
that wager type may need to be eliminated from the wagering menu.
41
42. Section IV:
Annual Racing Schedule
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Section
44. Maryland Racing Dates
• The 2011 racing dates span nearly the entire calendar year with the only
break coming in the summer.
– Higher attendance is more likely in the summer when the weather is warmer and people
take more time off work and/or go out more often.
– No summer racing results in underutilization of the turf course at Laurel.
– The current horse population does not support year round racing as it did in the past.
– To coincide with other major sports it would make more sense to have a defined
“season” rather than a year round schedule.
44
46. Maryland Racing Dates - Revised
• The revised racing dates implement the “season” mentality.
– No racing after Thanksgiving weekend through early February, essentially establishing a
two month “offseason.”
• The revised racing dates are placed to most effectively utilize the facilities
at both Laurel and Pimlico.
– Three day race weeks in the winter and late fall when there is no turf racing.
– Four day race weeks in the spring, summer and early fall when there is turf racing.
– No racing in Maryland from the last week of July through most of August to avoid
competing with Saratoga and Del Mar.
• Still allows sharing of the horse population with Colonial Downs.
• Also provides a mid year break for horses in Maryland should the trainers choose not to ship to
Colonial Downs or other Mid-Atlantic tracks.
46
52. 2YO Graded/Listed Turf Stakes – National Schedule
2YO Turf
Track Race
CD
BC JUVENILE FILLIES TURF
CD
BC JUVENILE TURF
SAR
SAR
BEL
BEL
LAUREL FUTURITY
SELIMA
KEE
KEE
BOURBON S.
JESSAMINE S.
HOL
HOL
GENEROUS S.
MIESQUE S.
January
16 23 30
6
February
13 20 27
6
March
13 20 27
3
April
10 17 24
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
CONTINENTAL MILE
JUNIOR CHAMPION
LRL
LRL
9
7
August
14 21 28
PG JOHNSON
WITH ANTICIPATION S.
MISS GRILLO S.
PILGRIM S.
MTH
MTH
2
4
September
11 18 25
2
9
October
16 23 30
X
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Races highlighted in pink are for F&M
Races in italics are listed stakes
52
53. Strategy – 2YO Turf Division
• Move the Laurel Futurity and Selima to 7/16 .
53
54. 2YO Turf Stakes – East Coast
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
8/20 – Continental Mile (MTH)
8/27 – Junior Champion (MTH)(F)
8/31 – PG Johnson (SAR)(F)
9/1 – With Anticipation (SAR)
10/2 – Miss Grillo (BEL)
10/2 – Pilgrim (BEL)
10/8 – Laurel Futurity (LRL)
10/9 – Bourbon (KEE)
10/13 – Jessamine (KEE)
10/15 – Selima (LRL)
7/16 – Laurel Futurity (LRL)
7/16 – Selima (LRL)(F)
8/20 – Continental Mile (MTH)
8/27 – Junior Champion (MTH)(F)
8/31 – PG Johnson (SAR)(F)
9/1 – With Anticipation (SAR)
10/2 – Miss Grillo (BEL)
10/2 – Pilgrim (BEL)
10/13 – Jessamine (KEE)
10/15 – Selima (LRL)
• Moving the Laurel Futurity and Selima on 7/16 will fill the void of stakes races for two year olds
prior to August and avoid competing against the Belmont and Keeneland races.
54
56. 3UP Graded Sprints – National Schedule
3UP Graded Sprints
Track Race
CD
BREEDERS' CUP SPRINT
AQU
AQU
AQU
BEL
SAR
SAR
BEL
BEL
AQU
MR. PROSPECTOR S.
GP SPRINT CHAMPIONSHIP S.
SMILE SPRINT H.
OP
KEE
CD
CD
KEE
PALOS VERDES S.
SAN CARLOS H.
POTRERO GRANDE S.
LOS ANGELES H.
TRIPLE BEND H.
BING CROSBY S.
PAT O'BRIEN S.
ANCIENT TITLE S.
VERNON O. UNDERWOOD S.
6
February
13 20 27
6
March
13 20 27
3
COUNT FLEET H.
COMMONWEALTH S.
CHURCHILL DOWNS S.
ARISTIDES S.
PHOENIX S.
SA
SA
SA
HOL
HOL
DMR
DMR
OSA
HOL
January
16 23 30
GENERAL GEORGE H.
MARYLAND SPRINT H.
DEFRANCIS DASH
GP
GP
CRC
9
TOBOGGAN S.
TOM FOOL H.
CARTER H.
TRUE NORTH H.
ALFRED G. VANDERBILT H.
FOREGO S.
VOSBURGH S.
BOLD RULER H.
FALL HIGHWEIGHT H.
LRL
PIM
LRL
2
April
10 17 24
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
7
August
14 21 28
4
September
11 18 25
2
9
October
16 23 30
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
56
57. Strategy – 3UP Sprint Division
• Move the General George to St. Patrick’s Day (3/17) and increase the
purse to $300k.
• Cross promote the General George and a St. Patrick’s Day celebration
(discounted beer, Irish food, etc.).
• Keep the MD Sprint Handicap on Preakness day and increase the purse to
$200k.
57
58. Strategy – 3UP Sprint Division (cont.)
• Move the DeFrancis Dash to July 4th and increase the purse to $600k.
• Cross promote the DeFrancis Dash and 4th of July celebration (cookout on
the apron, discounted beer, fireworks after the final race, etc.).
• Market the 3 race series as the MD Sprint Series with a bonus for:
–
–
–
–
Winning all 3 races and the BC Sprint ($400k)
Winning all 3 races ($200k)
Winning 2/3 races and the BC Sprint ($200k)
Winning 2/3 races ($100k)
58
59. 3UP Graded Sprints – East Coast
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
1/15 – Mr. Prospector (GP)
1/22 – Toboggan (AQU)
2/12 – GP Sprint Championship (GP)
2/21 – General George (LRL)
3/5 – Tom Fool (AQU)
4/9 – Carter (AQU)
5/21 – MD Sprint (PIM)
6/11 – True North (BEL)
1/15 – Mr. Prospector (GP)
1/22 – Toboggan (AQU)
2/12 – GP Sprint Championship (GP)
3/5 – Tom Fool (AQU)
3/17 – General George (LRL)
4/9 – Carter (AQU)
5/21 – MD Sprint (PIM)
6/11 – True North (BEL)
• Moving the General George to St. Patrick’s Day will allow runners from Gulfstream to run and
provide 3 weeks rest until the Carter.
59
60. 3UP Graded Sprints – East Coast (cont.)
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
6/11 – True North (BEL)
7/9 – Smile Sprint (CRC)
8/7 – Vanderbilt (SAR)
9/3 – Forego (SAR)
10/1 – Vosburgh (BEL)
10/22 – DeFrancis Dash (LRL)
10/29 – Bold Ruler (BEL)
11/5 – BC Sprint
6/11 – True North (BEL)
7/4 – DeFrancis Dash (LRL)
7/9 – Smile Sprint (CRC)
8/7 – Vanderbilt (SAR)
9/3 – Forego (SAR)
10/1 – Vosburgh (BEL)
10/29 – Bold Ruler (BEL)
11/5 – BC Sprint
• Moving the DeFrancis Dash to 4th of July will fill the gap between the True North and Vanderbilt
and allow Mid-Atlantic/Northeastern based horses to stay closer to home rather than shipping to
Calder for the Smile Sprint and avoid competing against the Vosburgh, Bold Ruler and BC Sprint.
60
63. 3UP Graded Sprints F&M – National Schedule
3UP Graded Sprints - F&M
Track Race
CD
BREEDERS' CUP F&M SPRINT
AQU
BEL
BEL
SAR
SAR
BEL
XTRA HEAT S.
BARBARA FRITCHIE H.
SAFETLY KEPT S.
GP
GP
GP
CRC
SUGAR SWIRL S.
HURRICANE BERTIE S.
INSIDE INFORMATION S.
PRINCESS ROONEY H.
KEE
CD
CD
KEE
SANTA MONICA S.
LAS FLORES H.
A GLEAM H.
RANCHO BERNARDO H.
6
March
13 20 27
CHICAGO H.
SA
SA
HOL
DMR
February
13 20 27
MADISON S.
HUMANA DISTAFF S.
WINNING COLORS S.
TCA S.
AP
6
3
April
10 17 24
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
ENDINE S.
LRL
LRL
LRL
January
16 23 30
7
August
14 21 28
PID MASTERS S.
DEL
9
DISTAFF H.
VAGRANCY H.
BED O' ROSES H.
HONORABLE MISS H.
BALLERINA S.
GALLANT BLOOM H.
PID
2
4
September
11 18 25
2
9
October
16 23 30
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
63
64. Strategy #1 – 3UP F&M Sprint Division
• Create the Xtra Heat Handicap at 7f with a purse of $200k and run the
race on 7/23.
• Cross promote the Xtra Heat Handicap and a “Summer Celebration”
(cookout on the apron, discounted beer, etc.) on closing day of the Laurel
summer meet.
• Move the Barbara Fritchie to 10/8 and increase the purse to $300k.
• Market the day as Maryland BC preview day (more details to follow).
Return to
Previous Page
64
65. Strategy #1 – 3UP F&M Sprint Division (cont.)
• Reinstitute the Safetly Kept at 7f with a purse of $500k and run the race
on closing day of the Laurel fall meet 11/26.
• Market the 3 race series as the MD Filly Sprint Series with a bonus for:
–
–
–
–
Winning all 3 races and the BC Sprint or BC F&M Sprint ($300k)
Winning all 3 races ($150k)
Winning 2/3 races and the BC Sprint or BC F&M Sprint ($150k)
Winning 2/3 races ($75k)
65
66. 3UP Graded Sprints F&M – East Coast
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
2/19 – Barbara Fritchie
………..
7/3 – Bed O’ Roses
7/9 – Princess Rooney
8/7 – Honorable Miss
8/20 - Endine
8/28 – Ballerina
9/10 – Presque Isle Masters
9/24 – Gallant Bloom
11/4 – Breeder’s Cup F&M Sprint
7/3 – Bed O’ Roses
7/9 – Princess Rooney
7/23 – Xtra Heat
8/7 – Honorable Miss
8/20 - Endine
8/28 – Ballerina
9/10 – Presque Isle Masters
9/24 – Gallant Bloom
10/8 – Barbara Fritchie
11/4 – Breeder’s Cup F&M Sprint
11/26 – Safetly Kept
• Moving the Barbara Fritchie to 10/8 will create a prep for East Coast runners closer to the BC.
• Running the new Xtra Heat on 7/23 will provide 4 weeks rest for the Endine and 5 weeks rest for the Ballerina
and allow Mid-Atlantic/Northeastern based horses to stay closer to home rather than shipping to Calder for the
Princess Rooney.
• Running the Safetly Kept on Thanksgiving weekend will fill the void of no graded sprints for F&M after the BC.
66
68. 3UP Graded Sprints F&M – National Schedule
3UP Graded Sprints - F&M
Track Race
CD
BREEDERS' CUP F&M SPRINT
AQU
BEL
BEL
SAR
SAR
BEL
BARBARA FRITCHIE H.
GP
GP
GP
CRC
SUGAR SWIRL S.
HURRICANE BERTIE S.
INSIDE INFORMATION S.
PRINCESS ROONEY H.
KEE
CD
CD
KEE
SANTA MONICA S.
LAS FLORES H.
A GLEAM H.
RANCHO BERNARDO H.
6
March
13 20 27
CHICAGO H.
SA
SA
HOL
DMR
February
13 20 27
MADISON S.
HUMANA DISTAFF S.
WINNING COLORS S.
TCA S.
AP
6
3
April
10 17 24
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
ENDINE S.
LRL
January
16 23 30
7
August
14 21 28
PID MASTERS S.
DEL
9
DISTAFF H.
VAGRANCY H.
BED O' ROSES H.
HONORABLE MISS H.
BALLERINA S.
GALLANT BLOOM H.
PID
2
4
September
11 18 25
2
9
October
16 23 30
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
68
69. Strategy #2 – 3UP F&M Sprint Division
• Move the Barbara Fritchie to 10/8 and increase the purse to $300k.
• Market the day as Maryland BC preview day (more details to follow).
Return to
Previous Page
69
70. 3UP Graded Sprints F&M – East Coast
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
2/19 – Barbara Fritchie
………..
7/3 – Bed O’ Roses
7/9 – Princess Rooney
8/7 – Honorable Miss
8/20 - Endine
8/28 – Ballerina
9/10 – Presque Isle Masters
9/24 – Gallant Bloom
11/4 – Breeder’s Cup F&M Sprint
7/3 – Bed O’ Roses
7/9 – Princess Rooney
8/7 – Honorable Miss
8/20 - Endine
8/28 – Ballerina
9/10 – Presque Isle Masters
9/24 – Gallant Bloom
10/8 – Barbara Fritchie
11/4 – Breeder’s Cup F&M Sprint
• Moving the Barbara Fritchie to 10/8 will create a prep for East Coast runners closer to the BC.
70
72. 3UP Graded/Listed Turf Sprints – National Schedule
3UP TURF SPRINTS
Track Race
CD
BREEDERS' CUP TURF SPRINT
BEL
DAYTONA S.
MONROVIA S.
SENSATIONAL STAR
IRISH O'BRIEN
LAS CIENEGAS H.
SAN SIMEON H.
SENATOR KEN MADDY H.
MORVICH H.
6
March
13 20 27
3
SHAKERTOWN S.
GIANTS CAUSEWAY
TURF SPRINT S.
ARLINGTON SPRINT
WOODFORD S.
FRANKLIN COUNTY
SA
SA
SA
SA
SA
SA
OSA
OSA
February
13 20 27
April
10 17 24
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
7
August
14 21 28
4
September
11 18 25
2
9
October
16 23 30
X
NEARCTIC
KEE
KEE
CD
AP
KEE
KEE
6
THE VERY ONE
JIM MCKAY TURF SPRINT
LAUREL DASH
WO
January
16 23 30
PARX SPRINT
JENNIE WADE
PA GOVERNORS CUP
TURF MONSTER H.
TURF AMAZON
PIM
PIM
LRL
9
JAIPUR S.
PRX
PEN
PEN
PRX
PRX
2
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Races highlighted in pink are for F&M
Races in italics are listed stakes with a purse of at least $100k
72
73. Strategy – 3UP Turf Sprint Division
• Move the Very One from Black Eyed Susan day to 5/14.
• Move the Jim McKay Turf Sprint from Black Eyed Susan day at Pimlico to
Memorial Day at Laurel.
• Move the Laurel Dash to 10/8.
• Market the day as Maryland BC Preview day (more details to follow).
Return to
Previous Page
73
74. 3UP Graded/Listed Turf Sprints – East Coast/Midwest
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
4/16 – Shakertown (KEE)
4/23 – Giant’s Causeway (KEE)(F&M)
5/7 – Turf Sprint (CD)
5/20 – Jim McKay Turf Sprint (PIM)
5/20 – The Very One (PIM)(F&M)
6/18 – Parx Sprint (PRX)
7/16 – Arlington Sprint (AP)
7/16 – Jaipur (BEL)
7/29 – Jennie Wade (PEN)(F&M)
7/30 – PA Governors Cup (PEN)
4/16 – Shakertown (KEE)
4/23 – Giant’s Causeway (KEE)(F&M)
5/7 – Turf Sprint (CD)
5/14 – The Very One (PIM)(F&M)
5/28 – Jim McKay Turf Sprint (LRL)
6/18 – Parx Sprint (PRX)
7/16 – Arlington Sprint (AP)
7/16 – Jaipur (BEL)
7/29 – Jennie Wade (PEN)(F&M)
7/30 – PA Governors Cup (PEN)
• Moving the Very One from Black Eyed Susan day to 5/14 will allow horses from KEE to run back.
• Moving the Jim McKay Turf Sprint to Memorial Day will provide an extra week after the Turf
Sprint at CD and leave three weeks to the Parx Sprint.
74
75. 3UP Graded/Listed Turf Sprints – EC/MW (continued)
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
•
•
9/5 – Turf Monster (PRX)
9/5 – Turf Amazon (PRX)(F&M)
10/8 – Woodford (KEE)
10/14 – Franklin County (KEE)(F&M)
10/16 – Nearctic (WO)
10/29 – Laurel Dash (LRL)
11/5 – BC Turf Sprint
9/5 – Turf Monster (PRX)
9/5 – Turf Amazon (PRX)(F&M)
10/8 – Laurel Dash (LRL)
10/8 – Woodford (KEE)
10/14 – Franklin County (KEE)(F&M)
10/16 – Nearctic (WO)
11/5 – BC Turf Sprint
• Move the Laurel Dash to 10/8 to fill the void on the East Coast for turf sprinters between
September and the BC Turf Sprint and to avoid competing with the BC Turf Sprint.
75
77. 3UP Graded Stakes (7f-8.5f) – National Schedule
3UP Dirt Mile
Track Race
CD
BC DIRT MILE
AQU
BEL
BEL
SAR
BEL
BEL
AQU
HAL'S HOPE S.
GP SPRINT CHAMP S.
GULFSTREAM PARK H.
SPEND A BUCK H.
FG
OP
KEE
LS
CD
CD
AP
LS
TP
CD
MINESHAFT H.
RAZORBACK H.
COMMONWEALTH S.
TEXAS MILE S.
ALYSHEBA S.
CHURCHILL DOWNS S.
HANSHIN CUP H.
LONE STAR PARK H.
TP FALL CHAMP S.
ACK ACK H.
SA
SA
SA
HOL
GG
HOL
DMR
EMD
DMR
SAN PASQUAL S.
SAN FERNANDO S.
SAN CARLOS H.
MERVYN LEROY H.
BERKELEY S.
TRIPLE BEND H.
SAN DIEGO H.
LONGACRES MILE H.
PAT O'BRIEN S.
6
February
13 20 27
GENERAL GEORGE H.
MARYLAND MILE H.
GP
GP
GP
CRC
January
16 23 30
6
March
13 20 27
3
April
10 17 24
1
8
May
15 22 29
SALVATOR MILE S.
LRL
LRL
9
CARTER H.
WESTCHESTER S.
METROPOLITAN H.
FOREGO S.
KELSO H.
BOLD RULER H.
CIGAR MILE H.
MTH
2
5
June
12 19 26
3
July
10 17 24 31
7
August
14 21 28
4
September
11 18 25
2
9
October
16 23 30
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
77
78. Strategy – 3UP Dirt Mile Division
• Create the Maryland Mile with a purse of $250k and run the race on 7/23.
• Cross promote the Maryland Mile and a “Summer Celebration” (cookout
on the apron, discounted beer, etc.) on closing day of the Laurel summer
meet.
78
79. 3UP Graded Stakes (7f-8.5f) – East Coast
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
4/30 – Westchester (BEL)
5/30 – Metropolitan Handicap (BEL)
7/2 – Salvatore Mile (MTH)
9/3 – Forego (SAR)
10/1 – Kelso (BEL)
4/30 – Westchester (BEL)
5/30 – Metropolitan Handicap (BEL)
7/2 – Salvatore Mile (MTH)
7/23 – Maryland Mile (LRL)
9/3 – Forego (SAR)
10/1 – Kelso (BEL)
• Running the new Maryland Mile will fill the void between the Salvatore Mile and the Forego for
the middle distance handicap division.
79
81. 3UP Graded Turf Miles – National Schedule
3UP Turf Mile
Track Race
CD
BREEDERS' CUP MILE
BEL
BEL
BEL
SAR
FORT LAUDERDALE S.
CANADIAN TURF S.
TAMPA BAY S.
APPLETON S.
MIAMI MILE H.
FG
KEE
CD
KEE
COLONEL E. R. BRADLEY H.
MAKER'S MARK MILE S.
FIRECRACKER H.
SHADWELL TURF MILE S.
SA
SA
SA
HOL
GG
HOL
HOL
DMR
OSA
HOL
THUNDER ROAD H.
FRANK E. KILROE MILE H.
ARCADIA S.
INGLEWOOD H.
SAN FRANCISCO MILE S.
AMERICAN H.
SHOEMAKER MILE S.
DEL MAR MILE H.
OAK TREE MILE S.
CITATION H.
6
February
13 20 27
6
March
13 20 27
3
April
10 17 24
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
7
August
14 21 28
MARYLAND TURF MILE
GP
GP
TAM
GP
CRC
January
16 23 30
OCEANPORT S.
CLIFF HANGER S.
LRL
9
FORT MARCY S.
POKER S.
JAIPUR S.
FOURSTARDAVE H.
MTH
MTH
2
4
September
11 18 25
2
9
October
16 23 30
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
81
82. Strategy – 3UP Turf Mile Division
• Create the Maryland Turf Mile with a purse of $250k and run the race on
10/8.
• Market the day as Maryland BC Preview day (more details to follow).
Return to
Previous Page
82
83. 3UP Graded Turf Miles – East Coast/Midwest
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
9/4 – Cliffhanger (MTH)
10/8 – Shadwell Turf Mile (KEE)
11/5 – BC Mile
9/4 – Cliffhanger (MTH)
10/8 – Maryland Turf Mile (LRL)
10/8 – Shadwell Turf Mile (KEE)
11/5 – BC Mile
• Create the Maryland Turf Mile and run it on 10/8 to fill the void of no prep races in the MidAtlantic/Northeast for the BC Mile.
83
84. 3UP Turf Mile Division (F&M)
Go To Stakes
Division Index
85. 3UP Graded Turf Miles (F&M) – National Schedule
3UP Turf Mile F&M
Track Race
CD
BREEDERS' CUP MILE
BEL
BEL
BEL
SAR
BEL
MARSHUA'S RIVER S.
ENDEAVOUR S.
HONEY FOX S.
KEE
CD
LS
CD
KEE
BUENA VISTA H.
WILSHIRE H.
ROYAL HEROINE MILE S.
PALOMAR H.
LAS PALMAS H.
MATRIARCH S.
February
13 20 27
JENNY WILEY S.
CD DISTAFF TURF MILE S.
OUIJA BOARD DISTAFF H.
MINT JULEP H.
FIRST LADY S.
SA
HOL
HOL
DMR
OSA
HOL
6
6
March
13 20 27
3
April
10 17 24
GALLORETTE H.
DAHLIA
GP
TAM
GP
January
16 23 30
1
8
May
15 22 29
VIOLET S.
PIM
PIM
9
BEAUGAY S.
JUST A GAME S.
NOBLE DAMSEL S.
BALLSTON SPA S.
ATHENIA S.
MTH
2
5
June
12 19 26
3
July
10 17 24 31
7
August
14 21 28
4
September
11 18 25
2
9
October
16 23 30
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
85
86. Strategy – 3UP Turf Mile Division (F&M)
• Shorten the distance of the Gallorette to 1 mile and increase the purse to
$150k.
• Move the Dahlia from 4/23 at Pimlico to 7/2 at Laurel and increase the
purse to $150k.
86
87. 3UP Graded Turf Miles (F&M) – East Coast/Midwest
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
4/16 – Jenny Wiley (KEE)
4/23 – Dahlia (PIM)
5/7 – Beaugay (BEL)
5/7 – CD Distaff Turf Mile (CD)
5/21 – Gallorette (PIM)
5/30 – Ouija Board (LS)
5/30 – Violet (MTH)
6/11 – Just a Game (BEL)
6/11 – Mint Julep (CD)
8/27 – Ballston Spa (SAR)
5/7 – Beaugay (BEL)
5/7 – CD Distaff Turf Mile (CD)
5/21 – Gallorette (PIM)
5/30 – Ouija Board (LS)
5/30 – Violet (MTH)
6/11 – Just a Game (BEL)
6/11 – Mint Julep (CD)
7/2 – Dahlia (LRL)
8/27 – Ballston Spa (SAR)
• Contact CD, BEL and NBC and implement a bonus linking the CD Distaff Turf Mile, Gallorette and
the Just a Game (more details to follow).
• Move the Dahlia to 7/2 to fill the void between June and August.
Return to
Previous Page
87
89. 3UP Graded Routes (9f–10f) – National Schedule
3UP Classic Routes
Track Race
CD
BREEDERS' CUP CLASSIC
AQU
BEL
SAR
SAR
BEL
DONN H.
SKIP AWAY S.
FRED W. HOOPER H.
FG
OP
KEE
CD
PRM
AP
HAW
KEE
CD
NEW ORLEANS H.
OAKLAWN H.
BEN ALI S.
STEPHEN FOSTER H.
CORNHUSKER H.
WASHINGTON PARK H.
HAWTHORNE GOLD CUP H.
FAYETTE S.
CLARK H.
SA
SA
SA
HOL
HOL
DMR
OSA
GG
HOL
STRUB S.
SAN ANTONIO S.
SANTA ANITA H.
CALIFORNIAN S.
HOLLYWOOD GOLD CUP H.
PACIFIC CLASSIC S.
GOODWOOD S.
ALL AMERICAN S.
NATIVE DIVER H.
February
13 20 27
6
March
13 20 27
3
CHARLES TOWN CLASSIC S.
GP
GP
CRC
6
April
10 17 24
WILLIAM D. SCHAEFER S.
PIMLICO SPECIAL H.
CT
January
16 23 30
1
8
May
15 22 29
5
June
12 19 26
3
PHILIP H. ISELIN S.
PIM
PIM
9
EXCELSIOR S.
SUBURBAN H.
WHITNEY H.
WOODWARD S.
JOCKEY CLUB GOLD CUP S.
MTH
2
July
10 17 24 31
7
August
14 21 28
4
September
11 18 25
2
9
October
16 23 30
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
89
90. Strategy – 3UP Classic Division
• Move the William Donald Schaefer to 4/23 and increase the distance to 9f.
• Reinstitute the Pimlico Special with a purse of $600k and run the race on
the Preakness undercard.
90
91. 3UP Graded Routes (9f–10f) – East Coast
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
•
4/2 – Excelsior (AQU)
4/3 – Skip Away (GP)
4/16 – Charles Town Classic (CT)
5/20 – William Donald Schaefer (PIM)
7/2 – Suburban (BEL)
8/6 – Whitney (SAR)
4/2 – Excelsior (AQU)
4/3 – Skip Away (GP)
4/16 – Charles Town Classic (CT)
4/23 – William Donald Schaefer (PIM)
5/21 – Pimlico Special (PIM)
7/2 – Suburban (BEL)
8/6 – Whitney (SAR)
• Moving the William D. Schaefer to 4/23 will provide a race for older males four weeks after the
H.E. Johnson Memorial at Laurel and provides a local prep race four weeks before the Pimlico
Special.
• Running the Pimlico Special on Preakness day will increase the likelihood of drawing horses
from around the country and will fill the void in the Classic division between April and July for the
91
East Coast.
93. 3UP Marathon – National Schedule
3UP Marathon
Track Race
CD
BREEDERS' CUP MARATHON
BEL
TOKYO CITY CUP H.
COUGAR II H.
6
February
13 20 27
6
March
13 20 27
GREENWOOD CUP H.
SA
DMR
January
16 23 30
3
April
10 17 24
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
MARYLAND CITY CUP H.
LAUREL GOLD CUP H.
PRX
9
BROOKLYN H.
LRL
LRL
2
7
August
14 21 28
4
September
11 18 25
2
9
October
16 23 30
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
Races in italics are listed stakes with a purse of at least $100k
93
94. Strategy – 3UP Marathon Division
• Create the Maryland City Cup at 12f with a purse of $100k and run the
race on opening day of the Laurel fall meet 9/10.
• Create the Laurel Gold Cup at 13f with a purse of $150k and run the race
on 10/8.
• Market the day as Maryland BC preview day (more details to follow).
Return to
Previous Page
94
95. 3UP Marathon – National
Current Schedule
Proposed Schedule
•
•
•
•
•
•
•
•
•
•
•
•
3/26 – Tokyo City (SA)
6/10 – Brooklyn (BEL)
7/16 – Greenwood Cup (PRX)
7/29 – Cougar II (DMR)
11/4 – BC Marathon
3/26 – Tokyo City (SA)
6/10 – Brooklyn (BEL)
7/16 – Greenwood Cup (PRX)
7/29 – Cougar II (DMR)
9/10 – Maryland City Cup (LRL)
10/8 – Laurel Gold Cup (LRL)
11/4 – BC Marathon
• Create two races to fill the void for the Marathon Division in the fall.
95
98. Maryland Stakes – Laurel Winter Meet Chart
Track
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
Laurel Winter Meet
Race
DANCING COUNT S.
MARSHUA S.
NELLIE MORSE S.
JOHN B. CAMPBELL H.
MIRACLE WOOD S.
WIDE COUNTRY S.
CONNIVER S.
GENERAL GEORGE H.
MARYLAND RACING MEDIA S.
H.E. JOHNSON MEMORIAL S.
PRIVATE TERMS S.
POLITELY S.
2
9
January
16 23 30
X X
6
X
X
February
13 20 27
X
X
X
6
March
13 20 27
3
April
10 17 24
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
7
August
14 21 28
4
September
11 18 25
2
9
October
16 23 30
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
Go To Maryland
Meets Index
98
99. Strategy – Laurel Winter Meet
• Realign the races to form better continuity for each division.
• Create the Politely for three year old fillies to parallel the races for three
year old colts.
99
100. Maryland Stakes – Laurel Winter Meet Table
Current Schedule
Date
1/22
1/29
2/5
2/12
2/19
2/19
2/21
2/26
3/5
3/12
3/19
3/26
Race
Nellie Morse S
Dancing Count S
Marshua S
Maryland Racing Media
Barbara Fritchie H
John B. Campbell
General George H
Miracle Wood S
Wide Country S
Conniver S
Private Terms S
Harrison E. Johnson Memorial
Proposed Schedule
Purse
$75g
$75g
$75g
$75g
$150g
$75g
$150g
$75g
$75g
$75g
$75g
$75g
Age
Distance
4&up f/m
8f
3yo
6f
3yo f
6f
3&up f/m
9f
3&up f/m
7f
3&up
9f
3&up
7f
3yo
7f
3yo f
7f
3&up f/m MD
7f
3yo
8f
3&up
8f
Date
2/5
2/12
2/19
2/26
2/26
3/5
3/12
3/17
3/19
3/26
3/26
4/2
Race
Dancing Count S
Marshua S
Nellie Morse S
John B. Campbell S
Miracle Wood S
Wide Country S
Conniver S
General George H
Maryland Racing Media S
Harrison E. Johnson Memorial S
Private Terms S
Politely S
Purse
$50g
$50g
$75g
$75g
$75g
$75g
$75g
$300g
$100g
$100g
$100g
$100g
Age
3yo
3yo f
3&up f/m
3&up
3yo
3yo f
3&up f/m
3&up
3&up f/m
3&up
3yo
3&up f/m
Distance
6f
6f
8f
8f
7f
7f
7f
7f
9f
9f
8f
8f
• Modifications to current races are in red, additions to the schedule are in green.
100
101. Maryland Stakes – Pimlico Meet Chart
Track
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
PIM
Pimlico Meet
Race
HENRY S. CLARK S.
PRIMONETTA S.
FEDERICO TESIO S.
WILLIAM D. SCHAEFER S.
MILKMAID S.
THE VERY ONE
BLACK EYED SUSAN S.
HILLTOP S.
KATTEGAT'S PRIDE STARTER H.
MISS PREAKNESS S.
SKIPAT S.
ALLAIRE DuPONT S.
CHICK LANG S.
DEPUTED TESTAMONY STARTER S.
DIXIE S.
GALLORETTE H.
JAMES W. MURPHY S.
MARYLAND SPRINT H.
PIMLICO SPECIAL H.
PREAKNESS S.
2
9
January
16 23 30
6
February
13 20 27
6
March
13 20 27
3
X
April
10 17 24
X
X
X
X
X
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
7
August
14 21 28
4
September
11 18 25
2
9
October
16 23 30
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Go To Maryland
Meets Index
101
102. Strategy – Pimlico Meet
• Realign the races to form better continuity for each division.
• Create the Milkmaid for three year old fillies to parallel the races for three
year old colts.
102
103. Maryland Stakes – Pimlico Meet Table
Current Schedule
Date
4/16
4/23
4/30
5/7
5/20
5/20
5/20
5/20
5/20
5/20
5/20
5/21
5/21
5/21
5/21
5/21
5/21
5/21
5/21
5/21
Race
Primonetta S
Dahlia S
Henry S. Clark S
Federico Tesio S
Black-Eyed Susan S
Hilltop S
Jim McKay Turf Sprint
Kattegat’s Pride Starter H
Miss Preakness S
Skipat S
The Very One S
Allaire duPont Distaff S
Chick Lang S
Deputed Testamony Starter H
Dixie S
Gallorette H
James W
Maryland Sprint H
Preakness S
William Donald Schaefer S
Proposed Schedule
Purse
Age
Distance
$75g
3&up f/m
6f
$75g
3&up f/m
8T
$75g
3&up
8T
$75g
3yo
8.5f
$250g
3yo f
9f
$75g
3yo f
8.5T
$75g
3&up
5T
$25g
3&up f/m MD
8.5f
$75g
3yo f
6f
$75g
3&up f/m
6f
$75g
3&up f/m
5T
$100g
3&up f/m
8.5f
$100g
3yo
6f
$25g
3&up MD
8.5f
$200g
3&up
9T
$100g
3&up f/m
8.5T
$100g
3yo
8T
$100g
3&up
6f
$1,000g
3yo
9.5f
$100g
3&up
8.5f
Date
4/9
4/16
4/23
4/23
4/30
5/14
5/20
5/20
5/20
5/20
5/20
5/21
5/21
5/21
5/21
5/21
5/21
5/21
5/21
5/21
Race
Henry S. Clark S
Primonetta S
Federico Tesio S
William Donald Schaefer S
Milkmaid S
The Very One S
Black-Eyed Susan S
Hilltop S
Kattegat’s Pride Starter H
Miss Preakness S
Skipat S
Allaire duPont Distaff S
Chick Lang S
Deputed Testamony Starter H
Dixie S
Gallorette H
James W
Maryland Sprint H
Pimlico Special H
Preakness S
Purse
Age
Distance
$75g
3&up
8T
$75g
3&up f/m
6f
$125g
3yo
8.5f
$125g
3&up
9f
$125g
3yo f
8.5f
$75g
3&up f/m
5T
$300g
3yo f
9f
$100g
3yo f
8.5T
$25g
3&up f/m MD
8.5f
$100g
3yo f
6f
$100g
3&up f/m
6f
$150g
3&up f/m
8.5f
$100g
3yo
6f
$25g
3&up MD
8.5f
$250g
3&up
9T
$150g
3&up f/m
8T
$100g
3yo
8T
$200g
3&up
6f
$600g
3&up
9.5f
$1,000g
3yo
9.5f
• Modifications to current races are in red, additions to the schedule are in green.
103
104. Maryland Stakes – Laurel Summer Meet Chart
Track
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
Laurel Summer Meet
Race
JIM MCKAY TURF SPRINT
TURF STARTER H.
SQUAN SONG S.
NORTHERN DANCER S.
TURF STARTER H.
DAHLIA H.
DEFRANCIS DASH
AWAD TURF SPRINT S.
LAUREL FUTURITY
SELIMA S.
TURF STARTER H.
MARYLAND MILE S.
XTRA HEAT H.
2
9
January
16 23 30
6
February
13 20 27
6
March
13 20 27
3
April
10 17 24
1
8
May
15 22 29
X
X
X
5
June
12 19 26
3
July
10 17 24 31
7
August
14 21 28
4
September
11 18 25
2
9
October
16 23 30
X
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Go To Maryland
Meets Index
104
105. Strategy – Laurel Summer Meet
• Create a Starter Handicap series on the turf for older males.
• Reinstitute the Northern Dancer.
• Create the Awad Turf Sprint .
105
106. Maryland Stakes – Laurel Summer Meet Table
Current Schedule
Proposed Schedule
Date
5/30
6/4
6/11
6/18
6/25
7/2
7/4
7/9
7/16
7/16
7/23
7/23
7/23
Race
Jim McKay Turf Sprint
Turf Starter H
Squan Song S
Northern Dancer S
Turf Starter H
Dahlia H
DeFrancis Dash
Awad Turf Sprint S
Laurel Futurity
Selima S
Maryland Mile S
Turf Starter H
Xtra Heat H
Purse
$100g
$40g
$60g
$60g
$40g
$150g
$600g
$60g
$100g
$100g
$250g
$40g
$200g
Age
Distance
3&up
6T
3&up
8T
3&up f/m MD
7f
3&up MD
8f
3&up
8.5T
3&up f/m
8T
3&up
6f
3&up MD
6T
2yo
6T
2yo f
6T
3&up
8f
3&up
9T
3&up f/m
7f
• Modifications to current races are in red, additions to the schedule are in green.
106
107. Maryland Stakes – Laurel Fall Meet Chart
Track
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
LRL
Laurel Fall Meet
Race
MARYLAND CITY CUP
JAPAN RACING ASSOCIATION S.
JAMEELA S.
TURF STARTER H.
MD MILLION DISTAFF STARTER H.
MD MILLION STARTER H.
MD MILLION TURF SPRINT
MD MILLION LASSIE
MD MILLION NURSERY
MD MILLION OAKS
MD MILLION DISTAFF
MD MILLION SPRINT
MD MILLION LADIES
MD MILLION TURF
MD MILLION CLASSIC
BARBARA FRITCHIE H.
LAUREL DASH
LAUREL GOLD CUP
MARYLAND TURF MILE
TURF STARTER H.
SMART HALO S.
DAVE'S FRIEND S.
GEISHA S.
FIND H.
TWIXT S.
LADY BALTIMORE S.
TURF STARTER H.
JENNINGS H.
SAFETLY KEPT H.
MD JUVENILE CHAMPIONSHIP
MD JUVENILE FILLY CHAMPIONSHIP
2
9
January
16 23 30
6
February
13 20 27
6
March
13 20 27
3
April
10 17 24
1
8
May
15 22 29
5
June
12 19 26
3
July
10 17 24 31
7
August
14 21 28
4
X
X
X
September
11 18 25
2
9
October
16 23 30
6
November
13 20 27
4
December
11 18 25
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Go To Maryland
Meets Index
107
108. Strategy – Laurel Fall Meet
• Realign the races to form better continuity for each division.
• Create a Starter Handicap series on the turf for older males.
108
109. Maryland Stakes – Laurel Fall Meet Table
Current Schedule
Date
9/10
9/10
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/8
10/15
10/22
10/22
10/22
10/29
11/5
11/12
11/19
11/26
12/3
12/10
12/17
12/17
Race
Jameela S
Japan Racing Association S
MD Million Classic
MD Million Distaff
MD Million Distaff Starter H
MD Million Ladies
MD Million Lassie
MD Million Nursery
MD Million Oaks
MD Million Sprint
MD Million Starter H
MD Million Turf
MD Million Turf Sprint
Laurel Futurity
Selima S
DeFrancis Dash
Lady Baltimore S
Twixt S
Laurel Dash
Find H
Squan Song S
Smart Halo S
Dave's Friend S
Jennings H
Geisha S
MD Juvenile Championship
MD Juvenile Filly Championship
Proposed Schedule
Purse
$60g
$75g
$150g
$100g
$50g
$100g
$100g
$100g
$100g
$100g
$50g
$100g
$100g
$75g
$75g
$150g
$75g
$60g
$75g
$60g
$60g
$75g
$75g
$75g
$75g
$75g
$75g
Age
Distance
3&up f/m MD
6T
3&up
8.5T
3&up MD
9f
3&up f/m MD
7f
3&up f/m MD
8f
3&up f/m MD
9T
2yo f MD
6f
2yo MD
6f
3yo f MD
8f
3&up MD
6f
3&up MD
8f
3&up MD
9T
3&up MD
5.5T
2yo
6T
2yo f
6T
3&up
6f
3&up f/m
8.5T
3yo f MD
8f
3&up
6T
3&up
9T
3&up f/m MD
7f
2yo f
6f
2yo
6f
3&up
8f
3&up f/m MD
7f
2yo MD
7.5f
2yo f MD
7.5f
• Modifications to current races are in
red, additions to the schedule are in green.
Date
9/10
9/10
9/17
9/24
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/1
10/8
10/8
10/8
10/8
10/15
10/22
10/22
10/29
10/29
11/5
11/5
11/12
11/19
11/26
11/26
11/26
Race
Japan Racing Association S
Maryland City Cup H
Jameela S
Turf Starter H
MD Million Classic
MD Million Distaff
MD Million Distaff Starter H
MD Million Ladies
MD Million Lassie
MD Million Nursery
MD Million Oaks
MD Million Sprint
MD Million Starter H
MD Million Turf
MD Million Turf Sprint
Barbara Fritchie H
Laurel Dash
Laurel Gold Cup H
Maryland Turf Mile S
Turf Starter H
Dave's Friend S
Smart Halo S
Find H
Geisha S
Lady Baltimore S
Twixt S
Turf Starter H
Jennings H
MD Juvenile Championship
MD Juvenile Filly Championship
Safetly Kept H
Purse
$75g
$100g
$60g
$40g
$150g
$100g
$50g
$100g
$100g
$100g
$100g
$100g
$50g
$100g
$100g
$300g
$150g
$150g
$250g
$40g
$75g
$75g
$60g
$75g
$75g
$60g
$40g
$75g
$75g
$75g
$500g
Age
Distance
3&up
8.5T
3&up
12f
3&up f/m
6T
3&up
8T
3&up MD
9f
3&up f/m MD
7f
3&up f/m MD
8f
3&up f/m MD
9T
2yo f MD
6f
2yo MD
6f
3yo f MD
8f
3&up MD
6f
3&up MD
8f
3&up MD
9T
3&up MD
5.5T
3&up f/m
7f
3&up
6T
3&up
13f
3&up
8T
3&up
8.5T
2yo
6f
2yo f
6f
3&up
9T
3&up f/m MD
7f
3&up f/m
8.5T
3yo f MD
8f
3&up
9T
3&up
8f
2yo
7f
2yo f
7f
3&up f/m
7f
109
110. Maryland Breeder’s Cup Preview Day
• Will put Maryland racing on the national radar leading up to the Breeder’s
Cup in November.
• Will draw horses from the Northeast, Southeast, Midwest and possibly the
West Coast.
• Will increase attendance and possibly bring back casual fans that attended
the Maryland Million the previous weekend.
• Will increase handle due to national attention, higher attendance and size
and quality of the fields.
Return to
Previous Page
110
111. MD BC Preview Day Post Times and Wagering Menu
Post Times & Wagering Menu - 9 Races - Maryland Breeder's Cup Preview Day
R1
R2
R3
R4
R5
R6
R7
R8
R9
Maiden Special Weight (Turf-Route)
Allowance (Dirt-Sprint)
Allowance (Turf-Sprint)
Allowance (Dirt-Route)
Allowance (Turf-Route)
Laurel Dash
Laurel Gold Cup H
Maryland Turf Mile S
Barbara Fritchie H
2:00 PM
2:22 PM
2:44 PM
3:06 PM
3:28 PM
3:50 PM
4:12 PM
4:36 PM
4:58 PM
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
WPS
EX
EX
EX
EX
EX
EX
EX
EX
EX
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
TRI
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
SPR
DD
DD
DD
DD
DD
DD
DD
DD
H5
P3
P3
P3
P3
P3
P3
P3
P4
P8
P5
• Race numbers highlighted in orange are dirt races and in green are turf races.
• Race names highlighted in blue are for males, in pink are for females and in both
are either depending on potential field size.
111
113. Goals – Marketing
• Create a positive image for the horse racing industry and within the horse
racing industry.
• Attract and retain new fans.
• Reward current horseplayers for coming to the track.
• Increase the quality of major stakes races.
• Increase national exposure and out of state wagering.
113
115. Strategy – Marketing Phase I – Social Networking
• Facebook
– Needs to be updated daily or weekly at the very least.
– Can be used to attract younger fans.
– Can be used for online promotions such as free admission, free concessions, etc.
• Twitter
– Can be used to attract younger fans.
– Can be used to send out real time news updates, program changes, race results, etc.
Return to
Previous Page
115
116. Strategy – Marketing Phase I – On Track
• Admission Fee
– Can it be eliminated?
– If not:
• Include a Maryland Racing program.
• Include a wagering voucher.
• Include a free concession item.
• Concession Prices
– Re-evaluate the pricing structure to increase sales.
116
118. Strategy – Marketing Phase II
•
Promotional Giveaways
– Mystery Mutual Vouchers.
– Hats, T-Shirts, etc.
– Bobbleheads, Posters, etc.
•
Handicapping Seminars
– Basics of Handicapping and Wagering for novice horseplayers.
– Money Management and Advanced Wagering Strategy for intermediate and advanced
horseplayers.
– Held on Saturdays for Maryland racing and also cover major race days such as the Kentucky
Derby, Belmont, Breeder’s Cup, etc.
•
Radio and Television Advertisements
– Promote wagering on horse racing as the only legal form of gambling in Maryland that involves
skill rather than 100% luck.
– Promote horse racing as the most affordable sporting event in Maryland to attend.
– Promote horse racing as the only sport that fans actively participate in and directly impact.
Return to
Previous Page
118
119. Strategy – Marketing Phase II – Rebates
NYRA Rewards
Level
Bronze
Bronze Plus
Silver
Silver Plus
Gold
Gold Plus
Platinum
Platinum Plus
Diamond
Pts.
2,000
4,000
8,000
20,000
40,000
80,000
150,000
300,000
500,000
MJC Rewards
WPS
2-Horse
1.25%
1.25%
1.75%
1.75%
1.75%
2.00%
1.75%
2.50%
2.25%
2.75%
2.75%
3.00%
3.00%
3.50%
3.00%
4.50%
3.00%
6.00%
WPS
2-Horse
Exotic
Win, Place or Show
Exacta, Daily Double or Quinella
All Other Wagers
NYRA Races
Other Races
1 point for each $1 wagered
1/2 point for each $1 wagered
Exotic
1.50%
2.00%
2.50%
3.50%
4.00%
5.00%
6.00%
8.00%
9.00%
Level
Copper
Nickel
Bronze
Silver
Gold
Platinum
Ruby
Sapphire
Pearl
Emerald
Diamond
Pts.
500
1,000
2,000
4,000
8,000
20,000
40,000
80,000
150,000
300,000
500,000
WPS
2-Horse
1.00%
1.00%
1.25%
1.25%
1.25%
1.25%
1.75%
1.75%
1.75%
2.00%
1.75%
2.50%
2.25%
2.75%
2.75%
3.00%
3.00%
3.50%
3.00%
4.50%
3.00%
6.00%
WPS
2-Horse
Exotic
Win, Place or Show
Exacta, Daily Double or Quinella
All Other Wagers
MD Races
GG, GP, PM & SA
Other Races
Exotic
1.25%
1.50%
1.50%
2.00%
2.50%
3.50%
4.00%
5.00%
6.00%
8.00%
9.00%
1 point for each $1 wagered
3/4 point for each $1 wagered
1/2 point for each $1 wagered
• Replace the Premier Players Club with a rewards program similar to NYRA Rewards.
119
120. Strategy – Marketing Phase III
• National Television Exposure
– Contact Churchill Downs, Belmont Park and NBC and discuss linking the following races
in a three race series with a bonus structure and televising them before the Triple Crown
races:
• CD Distaff Turf Mile Gallorette Just a Game
• Turf Classic Dixie Manhattan
– The two and a half hour television lineups might look like this:
• Churchill Downs: Distaff Turf Mile Humana Distaff Turf Classic Kentucky Derby
• Pimlico: Gallorette Pimlico Special Dixie Preakness
• Belmont: Just a Game Acorn Manhattan Belmont
– Each broadcast has the three linked series (F&M Turf Miles, Turf, Triple Crown) and also
showcases an additional Grade I race.
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120
121. Section VII:
Internet & Mobile Enhancements
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122. Goals – Internet & Mobile Enhancements
• Increase website traffic which will increase revenue generated by web
advertisements.
• Provide a user-friendly interface for handicappers, owners and trainers.
• Provide a user friendly mobile app.
122
123. Strategy – Website Enhancements - Simplification
• Combine the current websites (laurelpark.com, pimlico.com, etc.) into one
website.
• Simplify the website with fewer sections.
– General Information Section
– Handicapping Section
– Owners and Trainers Section
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123
124. Strategy – Website Enhancements – Additional Content
• Add a handicapping database similar to Keeneland’s Poly-Capping
database.
• Add live video streaming and replay video streaming.
• Add online contests (details to follow).
• Survey horseplayers, owners and trainers asking what features they would
like to see added to the website.
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124
125. Strategy – Mobile App
• Replace the Preakness mobile app with an app that covers the entire
Maryland racing year.
• Use the Hastings Park mobile app as a starting point for the redesign.
125
127. Goals – Handicapping Contests
• Increase participation in existing on-track handicapping contests.
• Attract national attention and increased web traffic via online
handicapping contests.
127
128. Strategy – Handicapping Contests – On Track
• Pay the fee to enable awarding of qualifying spots to the DRF/NTRA
National Handicapping Contest.
– Attendance at the Champions tournaments has dropped by roughly 50% since the
qualifying spots awarded were switched from the NHC to the HPWS.
• Remove the cap on the number of participants for the Spring and Fall
Champions Tournaments.
– Delaware Park routinely attracted 400-500 participants when the qualifying spots
awarded were for the NHC.
• Award three qualifying spots to the NHC for each of the Champions
Tournaments.
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128
129. Strategy – Handicapping Contests – Online
• Add two online contests (Pimlico meet and Laurel summer meet) similar
to the contest currently offered by Del Mar or similar to the contest
format used by Keeneland in the past.
– Del Mar’s contest requires players to make a mythical $100 win, place or show wager on
one race per day.
– Keeneland’s contest required players to select one horse in either three or four races per
day and the player was credited with a mythical $2 win wager if the horse won or a
mythical $2 place wager if the horse finished second.
• Award two qualifying spots to the NHC for each of the online contests.
129
131. Goals – Facilities Upgrades
• Upgrade the facilities at Laurel and Pimlico to be equal to or better than
those at other racetracks around the country.
• Increase attendance.
• Increase attendance capacity at Laurel.
Bullets with green text are recommended even if a new track in downtown
Baltimore is built. Bullets in red are recommended if a new track in downtown
Baltimore is not built.
131
133. Strategy – Facilities Upgrades Phase I
• Replace outdated televisions with high definition flat screen televisions.
• Upgrade the in-house and simulcast signal to high definition.
• Replace the self service machines with new models.
– Most of the touch screen machines do not function properly.
– The older machines often jam and require patrons to contact maintenance for
assistance.
Bullets with green text are recommended even if a new track in downtown
Baltimore is built. Bullets in red are recommended if a new track in downtown
Baltimore is not built.
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133
135. Strategy – Facilities Upgrades Phase II
• Renovate the stadium seating area of Laurel Park.
• Renovate and add more seating to the Clubhouse, Grandstand and second
floor of Laurel Park.
• Add a History of Maryland Racing Museum to the Laurel Park
Facility, preferably near the main entrance gift shop.
Bullets with green text are recommended even if a new track in downtown
Baltimore is built. Bullets in red are recommended if a new track in downtown
Baltimore is not built.
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135
137. Strategy – Facilities Upgrades Phase III
• Renovate Pimlico.
• Add outdoor seating at Laurel to accommodate the Breeder’s Cup.
Bullets with green text are recommended even if a new track in downtown
Baltimore is built. Bullets in red are recommended if a new track in downtown
Baltimore is not built.
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137
138. Section X:
Five Year Plan
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140. Goals – Year One (2011)
• Increase interstate wagering handle.
• Increase average field size.
• Improve the HANA racetrack rating for Laurel.
– Laurel is currently ranked 58th out of 67.
• Increase participation at Fall Champions Handicapping Tournament.
140
141. Strategy – Year One (2011)
• Implement the daily schedule presented in Section I.
• Implement the turf course strategy presented in Section I.
• Implement the wagering menu presented in Section II.
• Implement the takeout structure presented in Section III.
• Implement Phase I of the marketing strategy presented in Section VI.
• Implement the portion of the contest schedule strategy that is still viable
for the remainder of this year presented in Section VIII.
141
143. Goals – Year Two (2012)
•
Increase total wagering handle.
•
Increase attendance.
•
Increase average field size.
•
Increase the quality of stakes races.
•
Improve the HANA racetrack rating for Laurel and Pimlico.
–
–
Laurel is currently ranked 58th out of 67.
Pimlico is currently ranked 33rd out of 67.
•
Increase web traffic.
•
Increase participation at the Spring and Fall Champions Handicapping Tournaments.
•
Improve the facilities at Laurel and Pimlico.
143
144. Strategy – Year Two (2012)
• Implement the annual schedule presented in Section IV.
• Implement the stakes realignment presented in Section V.
• Implement Phase II of the marketing strategy presented in Section VI.
• Implement the website enhancements presented in Section VII.
• Implement the full contest schedule strategy presented in Section VIII.
• Implement Phase I of the facilities upgrade strategy presented in Section
IX.
144
146. Goals – Year Three (2013)
• Improve the facilities at Laurel and Pimlico.
• Increase total wagering handle.
• Increase attendance.
• Increase average field size.
• Increase the quality of stakes races.
• Improve the HANA racetrack rating for Laurel and Pimlico.
– Laurel is currently ranked 58th out of 67.
– Pimlico is currently ranked 33rd out of 67.
146
147. Strategy – Year Three (2013)
• Implement Phase II of the facilities upgrades strategy presented in Section
IX.
147
149. Goals – Year Four (2014)
•
Submit a proposal to the Breeder’s Cup to host the event.
•
Complete the improvements of the facilities at Laurel and Pimlico.
•
Increase total wagering handle.
•
Increase attendance.
•
Increase average field size.
•
Increase the quality of stakes races.
•
Improve the HANA racetrack rating for Laurel and Pimlico.
– Laurel is currently ranked 58th out of 67.
– Pimlico is currently ranked 33rd out of 67.
149
150. Strategy – Year Four (2014)
• Prepare a proposal to host the 2015 or 2016 Breeder’s Cup.
• Implement Phase III of the facilities upgrade strategy presented in Section
IX.
150
152. Goals – Year Five (2015)
• Host the Breeder’s Cup.
• Increase total wagering handle.
• Increase attendance.
• Increase average field size.
• Increase the quality of stakes races.
• Improve the HANA racetrack rating for Laurel and Pimlico.
– Laurel is currently ranked 58th out of 67.
– Pimlico is currently ranked 33rd out of 67.
152
153. Strategy – Year Five (2015)
• Host the Breeder’s Cup or successfully gain the award of the 2016
Breeder’s Cup.
153