13. They also look for the best brand in the market before taking decisions.
14. Since most of the products and services look alarmingly similar, it is brand reputation which is the deciding factor in influencing a customer's decision.
15. Building up and protecting brand reputation online is also important because of another very important factor.
16. The reputation of your brand is one of the criteria of search engines rankings.
17. Major search engines take into consideration your brand reputation in the industry while assigning the ranking of your website on the search engines result pages.
19. And considering the fact that more than 80% of the online traffic originates from the search engines, your site's rankings can well decide the fate of your business.
20. Higher rankings mean your business is exposed to maximum online users who can be your clients, customers, or partners.
21. Once you have established a respectable brand reputation online, it is also necessary that you keep monitoring it.
22. Brand reputation monitoring is important because your brand can come under attack at any time from unexpected quarters.
23. At all the time, you should keep in touch with your customers to ward off possible damages to your image.
24. For doing so, you require a sound brand reputation management system in place.
25. Such a system requires you to set up a company blog.
26. The blog is the best platform for PR exercises.
27. You can post company's announcements, new policies, product launches etc. on the blog.
28. Users also get a chance to interact by posting comments on postings.
29. This way they also feel cared and given special treatment.
31. If you want to suggest related things about reputation management that can be featured in this blog, you may contact us and we will happily look into it.
32. Feel free to let us know, as we would like to make our site the top resource website for our readers who are interested in reputation management.
33. We would love to know your thoughts as well as other feedback to make our blog better.