Link4Success Corporate Slides October 2017

Link4Success
Presentation
Jos de Kruijf
Founder & Partner
October 2017
Copyright 2017 Link4Succes Ltd. CONFIDENTIAL

OUR EXPERTISE AND STRATEGY
Our Primary Purpose as an Organization is to Deliver best-in-class “Smart City & Smart Lifestyle”
Start-up Acceleration, Business Consulting, M&A and Venture Capital Services, Supported through
a Global Network of Executive Partners and Channels
01
We are a global team of
20+ highly experienced
business executives with
deep expertise and
successful track record in
our key-markets.
Who we are
02
We are a combination of
technical commercial and
highly visionary business
people that have been on
the same side as you, your
management team and
your board of directors.
Our back-grounds
04
We link value creators with
companies who want to
leverage value. We provide
you with funding, coach you
and your teams and help you
scale locally and globally.
Additionally we offer M&A
services and assist you to
transform through consulting
and execution.
Our services
05
We add recurring revenue
channels to your business,
we internationalize you,
scale your product & services
portfolio and execute your
merger and acquisitions
strategy.
What we do
We are different from typical consulting firms and investment banks
03
We have been founders and
executives at multiple start-
ups and corporations. Each
of us have been involved in
multiple start-ups, growth
company transformations,
M&A and joint venture
integrations.
Our expertise

OUR SERVICES
We help you understand the World in the 21st
Century. We provide consulting in Transforming
your Business and we support your Transformed
Business.
BUSINESS CONSULTING
Understanding the 21st Century
Innovate Like a Lean Start-Up
We help you lead the way to scale, locally and
globally. We help you to be effective in your
go-to-market strategy and commercialization,
and we utilize our network and portfolio of
companies to leverage partnerships.
START-UP ACCELERATION
Funding
Market and Business Scaling
We are Connecting start-ups with investors and
we help you increase your odds of departmental
and company mergers and acquisitions.
VENTURE CAPITAL | M&A
Venture Capital Services
Due Diligence & Merger integration
We Help Leaders and Their Organizations to Scale Business Locally and Globally

OUR KEY MARKETS VISION
Our Primary Purpose as an Organization is to Deliver Best-in-Class “Smart City” & “Smart Lifestyle” Services
• Management Systems
• Smart Resources
• Smart Buildings
• Smart Mobility
• Smart Energy
• Internet of Things (IoT)
• Energy, Efficiency, and Lighting
• Communications
• Industry 4.0
• Preventive Healthcare
• Medical Devices
• Healthy Ageing
• Wearables
• Consumer Electronics

THE FOUNDING PARTNERS
Global Innovation Management Packaged in 100+ Years of Executive Background and Experience
Hong Kong
Former GE executive. Global
Energy, Oil & Gas, Biotech,
Environmental, Smart Grid and
Smart City sector. Head Green
Tech cluster at Hong Kong Science
& Technology Park.
Sandro Desideri
FOUNDER AND PARTNER
Hong Kong
Former Philips & Siemens CEO global
business. Founded or led 3 tech
start-ups. Innovation consumer
electronics, energy efficiency, digital
communications, and digital
lightning Solutions.
Mike Mastroyiannis
FOUNDER AND PARTNER
Hong Kong
Global entrepreneur in sourcing
and manufacturing. Executive
Sales & Marketing, Founded
several start-ups in USA and APAC
region, expert negotiator and
networker.
Leon Bruggeman
FOUNDER AND PARTNER
The Netherlands
Global Graphics, Mobile, and
SaaS business expert. Start-up
entrepreneur and GM lead at
global technology companies
including Adobe, Nortel,
Openwave, and Citrix.
Jos de Kruijf
FOUNDER AND PARTNER
“Be The Best Partner in Providing Effective Growth Resources for Early Stage Companies and Investors”
Our Mission

LINK4SUCCESS ASIA
Hong Kong
Silicon Valley veteran
(SanDisk & Western Digital).
Semiconductors, Railway
Industry, Consumer
electronics, China and
digital lightning solutions.
Peter Tin
PARTNER
Hong Kong
Former GE executive
specializing in gas turbines
with expertise in sales,
service, supply chain and
manufacturing operations.
Alfred Buchner
PARTNER
Hong Kong
Former Philips, Osram,
Siemens and Belkin
executive with expertise
in marketing, sales,
product strategy and
innovation.
Wilson Chim
PARTNER
Singapore
Former Alcatel executive
with expertise in technology
and R&D. Specialized in
Telecom, Cable TV and TV
operators, railway, oil and
gas constructions.
Weiguo Wang
PARTNER
“Being The Best Partner in Providing Effective Growth Resources for Early Stage Companies and Investors”
Our Vision
Singapore
Former BNP Paribas
executive and serial
entrepreneur. Expertise
in financing, business
development, product
strategy, online media.
Ottavio Gori
PARTNER
Our Mission

LINK4SUCCESS ASIA
Hong Kong
Former executive of Bank
of Tokyo Mitsubishi, GE and
Longreach Group in China.
Currently advisor for Actis
Private equity in Uk and
Cukierman & Co. in Israel.
Expertise in finance, legal
and M&A .
Simon Yim
ADVISOR
Our Vision
Hong Kong – Jakarta
Former executive of
Lucent, Nokia, Openwave,
Seven, Smith Micro and
JDSU. Currently Regional
MD Asia at Actility.
Expertise in Mobile,
Telecom and IoT.
Peter Hogewoning
ADVISOR
Our Mission
Hong Kong
Former executive of Philips,
IBM, ASML and serial
entrepreneur. Expertise in
semiconductors, consumer
electronics, hard & software,
product marketing and
digital eco platforms.
Bas Fransen
PARTNER

LINK4SUCCESS EUROPE
The Netherlands
Former Vodafone,
Microsoft and Deutsche
Telekom/DTAC executive,
with expertise in
accounting, finance,
telecom, channels and
business economics.
Dannny Bemelmans
PARTNER
Our Vision
Our Mission
Germany
Former Siemens and
Sanmina executive, with
global expertise in
finance, supply chain,
semiconductors, change
management and
business operations.
Manfred Prestel
PARTNER
England
Former Ziff Davis,
Pitango Capital, MCC
Media and SEB Venture
Capital executive, with
expertise in finance,
media, funding and
communications.
Frank Kelcz
PARTNER
Monte Carlo – Italy
Former Texas Instruments,
CEVA and Accent
executive. Currently with
Alteon Venture Capital
and expertise in semi
conductors, software
development and funding.
Federico Arcelli
PARTNER
Ireland
Former DoubleClick,
Aruba Networks, Citrix
Online and Logmein
executive with expertise
in sales operations, SaaS,
project management and
And funding.
Werner Schmidt
PARTNER

LINK4SUCCESS NORTH AMERICA & EUROPE
USA
Former Adobe Systems,
PalmSource and Dolby
Labs executive with
expertise in sales,
marketing, channels,
partners and operations.
Stuart Mitchell
PARTNER
Our Vision
USA
Former ASAT, V-CAPS,
and Cyrium executive.
Currently managing
partner at Multi-
technology Industries.
Expertise in semi
conductor and cleantech.
Harry Rozakis
ADVISOR
Our Mission
Canada
Former Sears, Best Buy,
Circuit City and Bell
Electronics executive with
expertise in supply chain
operations, inventory
management, wireless and
business operations.
Ron Cuthnertson
PARTNER
Monte Carlo – France
Serial entrepreneur and
executive of UNITE, White
Castle Partners and
VROOM Summit. Expertise
in talent recruitment, start-
up development, coaching
and funding.
Peter Madsen
ADVISOR
England
Serial entrepreneur and
former executive of
talent recruitment and
head of talent at various
technology companies.
Currently Director at
Clyne partners UK.
Andrew Clyne
ADVISOR

WHAT WE DO
We are different from typical consulting firms and investment banks
We provide business consulting programs that
include ”Strategic Services” to “Operational
Excellence” and ”Operational Management”.
BUSINESS CONSULTING
We support you from ”Venture Capital
Enablement” to “Pre-Funding Preparation” and
“Roadshow Support”.
VENTURE CAPITAL
We provide start-up acceleration support
programs from “Product and Market Fit” to
”Business Development” and “Business Scaling”.
We provide support and deliver execution on
“Exit Strategies”, ”Acquisition Execution”
and “Merger Integration”.
MERGERS & ACQUISITIONS
01
02
03
04

We help you find your product/market fit, develop your markets and scale your business
• We research markets and support development of your value proposition and business case
• We advise you finding the ideal product and market fit, possible channels and partners
• We carefully examine if your product or service delivery is important for your customer
• We separate “must-have” from “nice-to-have” strategies and focus on market launch development
Product and Market Fit
Accelerate your Business
• Develop clear milestones for growth and expansion while continuously recognizing the stage your business is in
• Recognize the point where your startup reaches the repeatable and scalable milestones and prepare for business scale
• When customers start buying, we support you in securing additional funding and accelerating your sales and support organizations
• We finally help you to develop and secure new markets, verticals and geographies and repeat all development steps
Business Development
• We search for repeatable and scalable sales models and develop recurring business tools
• We further enhance the sales model, development of sales teams and advise you in carefully managing burn-rate
• We expose on social media platforms and develop PR deals and connect you with the right partners and customers
• We kick-off small user groups, launch online blogs and develop product and marketing material to support your product

BUSINESS CONSULTING
We help to improve financial performance and make organizations a better place to work
• We support and develop business models, and organizational change management and innovation strategies
• We provide transformational leadership in team development, trust, flow, productivity and innovation
• We create business strategies that enable new businesses and target operating models to maximize value
• We provide data & analytics services for better business decisions and to challenge business assumptions
Strategic Services
Management Services
• We focus on your most critical issues and opportunities and provide optimization strategies for departments and companies
• We support strategic and operational planning services including strategy, sales, marketing, organization, operations and transformations
• We advise and execute executive leadership coaching and provide you with phenomenal on-the-job leadership support
• We inspire you to innovate like a lean start-up within the corporation that once started small and innovative
Operational Excellence
• We provide services and support to improve sales and operational efficiency
• We enable partnering between corporates and start-ups
• We help you increase productivity, morale and revenue with real-time sales and customer support plans
• We support you in freeing up company resources to focus on your core competencies

VENTURE CAPITAL
Reducing the burden on founders via process, structure and connections
• We will work with you in designing the financing strategy within the context of company needs and objectives
• We develop your company and market positioning including investment pitch, development and refinement
• We support you in the preparation of deal book, models, and due diligence portfolio
• We will research the investor community and deliver a list of target investors and funds
Pre-funding Preparation
• We execute the investor seeding, follow-up processes and networking including meeting scheduling and roadshow management
• We manage the generation of business momentum and building of strategies to accelerate the funding and closing process
• We actively advise and participate throughout the shortlist process and investment meetings
• We finally provide you with real-term advise and support and the final selection and closing of the funding process
Roadshow Support
• After the screening process, our founding team will be on your side to work with you through the investment process
• We will guide you through the process of growing your funding application and connecting you with investors
• We provide you with access to top angles investors, venture capital and family offices in all major geographies
• We are a highly experienced team of partners to advise and work through the entire funding process
Venture Capital Enablement

MERGERS & ACQUISITIONS
We enable successful exits and provide guidance on consolidating companies and assets
Acquisition Execution
• We assess the status of your finances and make necessary recommendations based in on your business goals
• From there we will provide you “on-the-job” guidance in developing key elements of your exit strategy
• An exit strategy that includes timeline, potential buyers, valuation, transition plan, financial statements and action plans
• We invest high effort on completing financial statements that are critical for the valuation and sale of the business
Exit Strategy
• We assist you in seeking to achieve economies of scale, greater market share, increased synergy, cost reductions, or new niche offerings
• We actively participate in the process whether acquisition targets are good candidates and execute due diligence on those we target
• We advise in the completion of executive summary, information memorandum, none-binding and binding acquisition plans and proposals
• We conduct management meetings, assist in negotiating terms and conditions, write the purchase agreement and assist in deal closing
Merger Integration
• We assess the status of the merger assumptions and make recommendations on a staged implementation of the businesses
• We provide advice on the integration of the best management structure, products, systems and services of the merged companies
• We build plans to minimize time and costs, retain customers and key employees and ensure that they will be managed to completion
• We provide leadership specifically there where functional misunderstanding occur, roles change, priorities conflict and risks are unknown

MARKET EXPERTISE
Our founders and partners provide a wealth of experience from a variety of companies

Link4Success
Hong Kong – Singapore
Maastricht – Karlsruhe - Toronto
www.link4success.com
Link4Success
Hong Kong – Singapore – London
– Dublin – Palo Alto – New York -
Maastricht – Karlsruhe – Toronto
– Monte Carlo
www.link4success.com

Link4Success Corporate Slides October 2017

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