For the B2B companies, should they invest all the efforts in Facebook? Or should they try another type of digital channel to better succed within their audience?

1. B2B companies:
To Facebook or Not to Facebook?

2. A few years ago, any B2B company
marketing & communications manager
would defend their company presence on
Facebook.
No matter what.
Today the scenario is a little different.
Facebook or not to Facebook? 2

3. Facebook algorithm changes regularly, without
announcement, forcing companies to be more
and more attentive to its dynamics, investing
time, resources and a lot of money to be seen
and to maintain an engagement with its
audience.
You know it’s not easy.
Facebook or not to Facebook? 3

4. You should ask yourself:
How do I attract potential customers to my
company’s page?
How do I engage them?
Is Facebook the right path for my company to take?
Facebook or not to Facebook? 4

5. Yes, you must reflect whether Facebook is the primary
digital marketing channel for the business.
– What type of leads generates, if it generates any leads at
all…
– Who interacts with you,
– How interacts with you,
– And how often.
The statistics are the key to determine your decision.
Facebook or not to Facebook? 5

6. Many B2B companies have decided to close their
Facebook pages for they concluded that the
interaction rates were low and occasional.
Many businesses decided to change to other social
networks, the so-called professional networks, such
as LinkedIn, looking for better engagement rates.
Please note that:
Facebook does not have to be your number one
communication channel.
Facebook or not to Facebook? 6

7. Nevertheless, one thing is for sure:
Do not forget Facebook. Ever.
More than 1 billion existing profiles can not be
ignored.
Facebook or not to Facebook? 7