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Lesley Lloyd
Social Media Portfolio
About me
I’m passionate about building a social media experience that make people’s
lives easier and of course, fun. I have over 2 years of experience strategizing,
managing, analyzing (and more!) innovative and individualistic experiences for
businesses and brands of all kinds.
I grew up in Imlay City, am a beginner in lettering and growing succulents, and
I’m excited to partner with you!
Skills & Expertise
Content
Creation
Social Media
Management
Customer
Relations
Analytics &
Reporting
Portfolio samples
Internal Work
Community Management at Crackerjack
Marketing
May 2016
● Facebook: 64 likes
● Twitter: 537 followers
● Pinterest: 5 followers
● LinkedIn: 80 followers
● Newsletter: 114 total subscribers
● Blog: 697 page views
March 2017
● Facebook: 146 likes
● Twitter: 2,722 followers
● Pinterest: 200 followers
● LinkedIn: 86 followers
● Newsletter: 729 total subscribers
● Blog: 810 page views
Smart Marketing Newsletter
May 2016: Opens - 69 Clicks - 10
March 2017: Opens - 765 Clicks - 107
Crackerjack Marketing Blog
March 2015: Page views - 697
March 2017: Page views - 810
Client Work
Citizen Watch U.S.
● Social Media
● Blog
● Advertising
● Campaigns
You Be-Natural
● Social Media
● Campaigns
Citizen Watch U.S.
November 2014 - April 2016
Social Media - fans
*Results based on April 2016 data compared to November 2014 data
Facebook:
● Fans: +9.5%
● Engagement: +299%
Twitter:
● Followers: +101%
● Engagement: +10,650%
Pinterest:
● Followers: +314%
● Engagement: +670%
Instagram:
● Followers: +580%
● Engagement: +1,173%
50 Shares
55 Retweets
178 Repins
773 Likes
Social Media - engagement
FACEBOOK
New Page Likes: 25,795
Post Likes: 142,926
Comments: 4,236
Shares: 12,392
Clicks: 146,904
*Results based on April 2016 data compared to November 2014 data
TWITTER
New Followers: 3,832
Mentions: 36,013
Retweets: 29,607
Quotes: 1,612
Favorites: 21,344
PINTEREST
New Followers: 1,158
Repins: 5,448
Likes: 1,102
Clicks to Website: 9,022
INSTAGRAM
New Followers: 18,898
Total Likes: 113,682
Total Comments: 3,619
32 Comments
76 Likes
89 Likes 706 Likes
Blog
*Results based on April 2016 data compared to November 2014 data
Page Views: 76,815
Unique Page Views: 65,010
Social Referrals: 133,249
Total Visitors: 76,815
4,062 Views
3,801 Views
Advertising
FACEBOOK
Total Number of Ads: 13
Average Impressions: 14,078
Average Engagement*: 223
Total Impressions: 1,900,643
Total Engagements: 30,102
*Engagement = likes, comments, shares, and link clicks
TWITTER
New Followers: 1,880
Total Impressions: 1,451,972
Engagements:
Total Engagements: 3,181
Total Impressions: 430,495
PINTEREST
Total Impressions: 2,168,799
Clicks to Site: 4,624
Repins: 1,036
Campaigns - Twitter Parties
Total: 11
Contributors: 185
Tweets: 6,061
Reach: 1,593,771
● Reach = the unique number of people that saw the
used hashtag
Timeline Deliveries: 23,211,601
● Deliveries = the total number of times the used
hashtag was seen
Campaigns - Sweepstakes & Contests
Total: 7
Participants: 2,338
Post Likes: 1,634
Post Comments: 334
Post Shares: 170
Blog Views: 4,612
You Be-Natural
July 2015 - April 2017
Social Media - fans
*Results based on April 2016 data compared to November 2014 data
Facebook:
● Fans: +597%
● Engagement: +1,728%
Twitter:
● Followers: +842%
● Engagement: +395%
Pinterest:
● Followers: +79%
● Engagement: +148%
Instagram:
● Followers: +195%
● Engagement: +3,645%
1,189 Engaged Users
Most Retweets 22,055 Impressions
Most Likes
Social Media - engagement
FACEBOOK
New Page Likes: 52,442
Post Likes: 40,769
Comments: 1,709
Shares: 4,997
Clicks: 98,900
*Results based on April 2016 data compared to November 2014 data
TWITTER
New Followers: 4,060
Mentions: 5,164
Retweets: 3,224
Quotes: 932
Favorites: 5,916
PINTEREST
New Followers: 1,107
Repins: 3,309
Likes: 1,010
Views: 83,997,074
INSTAGRAM
New Followers: 9,189
Total Likes: 54,087
Total Comments: 6,714
563 Reactions
248 Shares
113 Link Clicks
50 Clicks
627 Comments
Campaigns - Twitter Parties
Total: 4
Contributors: 278
Tweets: 6,706
Reach: 621,427
● Reach = the unique number of people that saw the
used hashtag
Timeline Deliveries: 18,700,575
● Deliveries = the total number of times the used
hashtag was seen
Campaigns - Sweepstakes & Contests
Total: 12
Participants: 8,865
Post Likes: 290
Post Comments: 973
Post Shares: 44
Website Visits: 2,000
396 Entries
7,051 Entries
Contact!
Lesley Lloyd
Email: lrl11@albion.edu
Phone: 810-656-7174
Instagram: @lesleylloyd
Twitter: @Lesley_Lloyd
Facebook: lesley.r.lloyd
Snapchat: @leslloyd
Pinterest: Lesley Lloyd
Google+: Lesley Lloyd

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Lesley Lloyd Social Media Portfolio

  • 2. About me I’m passionate about building a social media experience that make people’s lives easier and of course, fun. I have over 2 years of experience strategizing, managing, analyzing (and more!) innovative and individualistic experiences for businesses and brands of all kinds. I grew up in Imlay City, am a beginner in lettering and growing succulents, and I’m excited to partner with you!
  • 3. Skills & Expertise Content Creation Social Media Management Customer Relations Analytics & Reporting
  • 5. Internal Work Community Management at Crackerjack Marketing May 2016 ● Facebook: 64 likes ● Twitter: 537 followers ● Pinterest: 5 followers ● LinkedIn: 80 followers ● Newsletter: 114 total subscribers ● Blog: 697 page views March 2017 ● Facebook: 146 likes ● Twitter: 2,722 followers ● Pinterest: 200 followers ● LinkedIn: 86 followers ● Newsletter: 729 total subscribers ● Blog: 810 page views
  • 6. Smart Marketing Newsletter May 2016: Opens - 69 Clicks - 10 March 2017: Opens - 765 Clicks - 107 Crackerjack Marketing Blog March 2015: Page views - 697 March 2017: Page views - 810
  • 7. Client Work Citizen Watch U.S. ● Social Media ● Blog ● Advertising ● Campaigns You Be-Natural ● Social Media ● Campaigns
  • 8. Citizen Watch U.S. November 2014 - April 2016
  • 9. Social Media - fans *Results based on April 2016 data compared to November 2014 data Facebook: ● Fans: +9.5% ● Engagement: +299% Twitter: ● Followers: +101% ● Engagement: +10,650% Pinterest: ● Followers: +314% ● Engagement: +670% Instagram: ● Followers: +580% ● Engagement: +1,173% 50 Shares 55 Retweets 178 Repins 773 Likes
  • 10. Social Media - engagement FACEBOOK New Page Likes: 25,795 Post Likes: 142,926 Comments: 4,236 Shares: 12,392 Clicks: 146,904 *Results based on April 2016 data compared to November 2014 data TWITTER New Followers: 3,832 Mentions: 36,013 Retweets: 29,607 Quotes: 1,612 Favorites: 21,344 PINTEREST New Followers: 1,158 Repins: 5,448 Likes: 1,102 Clicks to Website: 9,022 INSTAGRAM New Followers: 18,898 Total Likes: 113,682 Total Comments: 3,619 32 Comments 76 Likes 89 Likes 706 Likes
  • 11. Blog *Results based on April 2016 data compared to November 2014 data Page Views: 76,815 Unique Page Views: 65,010 Social Referrals: 133,249 Total Visitors: 76,815 4,062 Views 3,801 Views
  • 12. Advertising FACEBOOK Total Number of Ads: 13 Average Impressions: 14,078 Average Engagement*: 223 Total Impressions: 1,900,643 Total Engagements: 30,102 *Engagement = likes, comments, shares, and link clicks TWITTER New Followers: 1,880 Total Impressions: 1,451,972 Engagements: Total Engagements: 3,181 Total Impressions: 430,495 PINTEREST Total Impressions: 2,168,799 Clicks to Site: 4,624 Repins: 1,036
  • 13. Campaigns - Twitter Parties Total: 11 Contributors: 185 Tweets: 6,061 Reach: 1,593,771 ● Reach = the unique number of people that saw the used hashtag Timeline Deliveries: 23,211,601 ● Deliveries = the total number of times the used hashtag was seen
  • 14. Campaigns - Sweepstakes & Contests Total: 7 Participants: 2,338 Post Likes: 1,634 Post Comments: 334 Post Shares: 170 Blog Views: 4,612
  • 15. You Be-Natural July 2015 - April 2017
  • 16. Social Media - fans *Results based on April 2016 data compared to November 2014 data Facebook: ● Fans: +597% ● Engagement: +1,728% Twitter: ● Followers: +842% ● Engagement: +395% Pinterest: ● Followers: +79% ● Engagement: +148% Instagram: ● Followers: +195% ● Engagement: +3,645% 1,189 Engaged Users Most Retweets 22,055 Impressions Most Likes
  • 17. Social Media - engagement FACEBOOK New Page Likes: 52,442 Post Likes: 40,769 Comments: 1,709 Shares: 4,997 Clicks: 98,900 *Results based on April 2016 data compared to November 2014 data TWITTER New Followers: 4,060 Mentions: 5,164 Retweets: 3,224 Quotes: 932 Favorites: 5,916 PINTEREST New Followers: 1,107 Repins: 3,309 Likes: 1,010 Views: 83,997,074 INSTAGRAM New Followers: 9,189 Total Likes: 54,087 Total Comments: 6,714 563 Reactions 248 Shares 113 Link Clicks 50 Clicks 627 Comments
  • 18. Campaigns - Twitter Parties Total: 4 Contributors: 278 Tweets: 6,706 Reach: 621,427 ● Reach = the unique number of people that saw the used hashtag Timeline Deliveries: 18,700,575 ● Deliveries = the total number of times the used hashtag was seen
  • 19. Campaigns - Sweepstakes & Contests Total: 12 Participants: 8,865 Post Likes: 290 Post Comments: 973 Post Shares: 44 Website Visits: 2,000 396 Entries 7,051 Entries
  • 20. Contact! Lesley Lloyd Email: lrl11@albion.edu Phone: 810-656-7174 Instagram: @lesleylloyd Twitter: @Lesley_Lloyd Facebook: lesley.r.lloyd Snapchat: @leslloyd Pinterest: Lesley Lloyd Google+: Lesley Lloyd