Can you still get traction on YouTube in 2016? You sure can. In this presentation, we share Gabby Wallace's best tips on how to build an audience on YouTube.

1. Build An
Audience
on YouTube
Build an Audience
on YouTube
How to
from an interview with Gabby Wallace
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2. ?
?
YOUR CONTENT
??
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3. ?
?
YOUR CONTENT
What questions are getting
repeated over and over?
??
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4. ?
?
YOUR CONTENT
What questions are getting
repeated over and over?
Which areas do people
consistently need help in?
??
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5. YOUR CONTENT
FOCUS on quick takeaway points
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6. YOUR CONTENT
FOCUS on quick takeaway points
YouTube is ideal for short
content.
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7. YOUR CONTENT
FOCUS on quick takeaway points
YouTube is ideal for short
content.
Videos should be no more
than five minutes long.
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8. YOUR CONTENT
You don’t need fancy
equipment to get started.
You don’t need to buy lighting
equipment.
X
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9. YOUR CONTENT
You don’t need fancy
equipment to get started. USE YOUR SMARTPHONE TO
RECORD YOUR VIDEO.You don’t need to buy lighting
equipment.
X
NATURAL LIGHT IS STILL BEST.
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10. YOUR CONTENT
REMEMBER:
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11. YOUR CONTENT
REMEMBER:
What’s more important than your technical
equipment is:
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your content
your consistency
your ability to listen to your
audience.

12. BUILDING YOUR AUDIENCE
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Make it easy on yourself.
re-purpose old blog content as YouTube videos
record yourself talking through important points in
your post.

13. BUILDING YOUR AUDIENCE
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Make it easy on yourself.
Make it easy on your viewers.
re-purpose old blog content as YouTube videos
record yourself talking through important points in
your post.
tell them what you’ll be talking about at the start
of the video.
bring LOTS of energy to your videos. Smile,
laugh, use hand gestures. Pull them in.

14. BUILDING YOUR AUDIENCE
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Link videos to each other.

15. BUILDING YOUR AUDIENCE
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Link videos to each other.
make it easy for viewers to consume more of your
content.
do not rely on YouTube’s suggestions. Send
people to your other videos yourself.

16. BUILDING YOUR AUDIENCE
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Link videos to each other.
make it easy for viewers to consume more of your
content.
do not rely on YouTube’s suggestions. Send
people to your other videos yourself.
Result: You're creating LOYAL
viewers on your channel.

17. BUILDING YOUR AUDIENCE
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2.5 min

18. BUILDING YOUR AUDIENCE
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Keep your videos bite-sized.
average viewing time on YouTube
is 2.5 minutes.
2.5 min

19. BUILDING YOUR AUDIENCE
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Keep your videos bite-sized.
average viewing time on YouTube
is 2.5 minutes.
Optimize your titles and
descriptions.
think of what keywords your audience
are using to find your content.
2.5 min

20. BUILDING SUBSCRIBERS
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21. BUILDING SUBSCRIBERS
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VIEWERS

22. BUILDING SUBSCRIBERS
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VIEWERS
into

23. BUILDING SUBSCRIBERS
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VIEWERS SUBSCRIBERS
into

24. BUILDING SUBSCRIBERS
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VIEWERS
HOW?
SUBSCRIBERS
into

25. BUILDING SUBSCRIBERS
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YOUR AUDIENCEASK
In your videos, ask your viewers to subscribe
and say why it’s important for them to do
so. Remind them on a regular basis
Add subscription links:
to the video itself
in the description area of your video

26. BUILDING SUBSCRIBERS
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YOUR AUDIENCEASK
Include a call to action at the beginning AND
end of your videos

27. BUILDING SUBSCRIBERS
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YOUR AUDIENCEASK
Include a call to action at the beginning AND
end of your videos
Use your blog
email list to invite
people to
subscribe to your
channel.

28. BUILDING SUBSCRIBERS
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YOUR AUDIENCEASK
Make use of social media to
promote your videos.

29. More on this at WWW.BECOMEABLOGGER.COM