SlideShare una empresa de Scribd logo
1 de 11
Descargar para leer sin conexión
AND GROW YOUR EMAIL LIST
How to Get Your Target
Audience to Opt In
WWW.BECOMEABLOGGER.COM
Create and offer a
F R E E
RESOURCE
one that will help your target
audience accomplish their goal
or overcome a struggle.
WWW.BECOMEABLOGGER.COM
Have multiple
CALLS TO ACTION
OPT IN
to give them access to the
resource
WWW.BECOMEABLOGGER.COM
Where can you place the
calls to action in your blog?
WWW.BECOMEABLOGGER.COM
On your home page
On your about page
On your sidebar above
the fold
Where can you place the
calls to action in your blog?
WWW.BECOMEABLOGGER.COM
On a squeeze page
Within your content
At the bottom of your
posts
Use some
Advanced Opt In
Tactics
WWW.BECOMEABLOGGER.COM
TWO-STEP OPT INS
Allow them to click on something
Let them give
you your email
address
Ittakessignificantlylesseffortto
clicksomethingthanitdoesto
enteryournameandemail
address.Oncesomeonehastaken
thatinitial(easy)action,theyare
morelikelytofollowthroughwith
anactionthat’scongruentwith
yourinitialaction.
Psychology behind:
Click Here
WWW.BECOMEABLOGGER.COM
CONTENT-SPECIFIC OPT INS
Create an opt in that’s
specific to that topic
If someone just spent the time toread through a post on a specifictopic, they are more likely to beinterested in that topic than arandom visitor.
WWW.BECOMEABLOGGER.COM
USE LIGHTBOX POPUPS
WWW.BECOMEABLOGGER.COM
Minimize annoyance by
using exit intent
technology. (They won’t
see the pop up until
they leave the page.
USE WEBINARS
WWW.BECOMEABLOGGER.COM
What can you teach live
on a webinar? Use that
to get people on your
email list.
Read more about growing your email list at WWW.BECOMEABLOGGER.COM

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