Week 1 Presentation

1. PERSONAL BRAND EXPLORATION
Levi Isham
Project & Portfolio I: Week 1
October 28th, 2022

2. My name is Levi Isham. I am very passionate
about sports and would love to share that
passion with you! Growing up in a small town in
Nebraska, sports was all I knew as a kid. I would
love to get on television and make viewers as
excited as I am.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Announcer
• Anchor
• Morning Show Host
Entertainer - I will deliver the sports
news in an entertaining, funny way
while still being factual and I know
when it is time to be serious. I will
put viewers in a mood that they
want to be in and make them want
to come back for more.
Broadcast Announcer for Sports Media

4. Recruiting Specialists from Television Stations
TARGET AUDIENCE
Justin Casserly
Outreach Plan:
• I will do research on Justin and his background to
fi
nd
out what it is that he excels at.
• I will reach out to him on LinkedIn.
• Within the week I will check in with Justin on LinkedIn.
PROFILE
PICTURE Director, Game and Event
Presentation for Las Vegas
Raiders
Dan Hartman
Outreach Plan:
• I will
fi
rst follow Dan on LinkedIn.
• I will message Dan speaking on what I am looking to
accomplish and how it aligns with his company.
• I would like to be in contact with Dan while taking this
course to get a trust level built.
PROFILE
PICTURE Director of People at Fan
Controlled Sports and
Entertainment
Marshall Happer Outreach Plan:
• I will do my background research on Mr. Happer to see
how he can help me and how I could help his company.
• I will follow and message him on LinkedIn.
• I will contact him via LinkedIn.
PROFILE
PICTURE Senior Event Operator at Fan
Controlled Football

5. GOALS
Short Term: (2024)
• Have 100 followers on LinkedIn.
‣ As of right now I have zero. I would like to get
my followers up to 100 speci
fi
cally in the sports
market by the end of this program. I will
continually reach out and keep my name out
there to future and potential hiring managers
by graduation in 2024.
Mid Term: (2026)
• Have 500 followers on LinkedIn.
‣ I will constantly be in contact with people in not
just the sports broadcast but the television and
production side by 2026.
Long Term: (2029)
• Be working for ESPN.
‣ I will continually push to get the best managers
that will hopefully lead to the ultimate goal of
working on the ESPN set 5 years after
graduation in 2029.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Premiere Pro
SOFT
HARD
Novice / Adept / Expert
Point of Sale System Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Willingness to Learn Novice / Adept / Expert
Strong Computer Skills
SOFT
HARD
Novice / Adept / Expert
Cold Calling Novice / Adept / Expert
Building Business Relationships Novice / Adept / Expert
Goal Orientated Novice / Adept / Expert

7. I help networks get more viewers by
delivering news in an entertaining fashion.
PROMISE

8. CREDENTIALS
Work Experience:
• Broadcast replay project for Full Sail
University.
• Experienced in Adobe platform.
Education:
• Baker High School (2007)
• Sportscasting, B.S., Full Sail University (2024)
Awards:
• Invited into the National Society of
Collegiate Scholars
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Brant Bendnarz
Industry Experience:
• Podcast
Education:
• Studying at Full Sail University
• North Central College
Leadership Experience:
• Co-host of podcast show
•
Skills and Pro
fi
ciencies:
• Radio Host
• Journalism
• Broadcasting
Levi Isham
Overall Online Presence:
• Brant has 327 connections on LinkedIn. 324 followers.
His online presence is good.
• Grade: Average 45 out of 100
Industry Experience:
• Podcast and YouTube
Education:
• Full Sail University
Leadership Experience:
• Foreman
•
Skills and Pro
fi
ciencies:
• Broadcasting
• Microsoft PowerPoint
• Adobe Premiere Pro
Overall Online Presence:
• No connections. Basically no online presence at all.
• Grade: Poor 5 out of 100

10. COMPETITION
Daniel Chiarelli
Noteworthy Experience:
• Play-by-play sports commentator at Rollins College
• OPS Ticket Sales Associate for University of Florida
Levi Isham
Industry Experience:
• 1 year at Orlando Magic
Education:
• Full Sail University
• University of Florida
Skills and Pro
fi
ciencies:
• Public Speaking- 5 endorsements
• Teamwork- 4 endorsements
• Writing- 2 endorsements
Overall Online Presence:
• 225 connections. Daniel does a great job at listing
schools and skills. His pro
fi
le is very detailed. His
headshot could be more professional
• Grade: Average 75 out of 100
Industry Experience:
• Podcast and YouTube limited
Education:
• Full Sail University
Leadership Experience:
• Foreman
•
Skills and Pro
fi
ciencies:
• Broadcasting
• Microsoft PowerPoint
• Adobe Premiere Pro
Overall Online Presence:
• No connections. Page needs work. Basically no online
presence at all.
• Grade: Poor 5 out of 100

11. BROADCASTER
For Hiring Managers who need an entertaining
broadcaster, I provide a fun, fast paced work
environment because I like to work as a team to
accomplish goals while still having a good time. If
you’re having fun, the people watching will enjoy
as well!

12. NETWORKING &
MARKETING
Industry Events & Organizations
• High School Football Game
‣ 11/4/2022 Baker City, Oregon
• College Football Game
‣ 2023 Eugene, Oregon
• National Association of Broadcasters
‣ April 15-19 2023 Las Vegas, Nevada
Digital Marketing
• Primary Content: Overview of the games and what I saw.
• Primary Tools: YouTube, LinkedIn, Twitter
• Website: I will be trying to put out more content on all sites
not just YouTube. I will also work on Podcast to get more
listeners.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be seeking out mentorship from a recent grad who
was also in the Sportscasting degree. I will do this in the
following weeks on LinkedIn. 11/2022
Formal Education
• Sportscasting Degree Full Sail University (2024)
Technical Skills
• Attend a convention National Association of
Broadcasters April 2023
• Continue growing and getting better with Adobe
Portfolio 2022
Soft Skills
• Improve on speaking in large groups. 2023
• Continue building online presence 2022
• Work on my organization. Not just work but home as
well. 2022

14. Levi Isham
You know your program is not getting as many views? Well,
what I do is I can make your business look more professional. In fact, I have
an adobe folder that you could browse through.
“
Picture of You
Goes Here

15. REFERENCES
Bednarz, Brant (2022)
LinkedIn https://www.linkedin.com/in/brant-bednarz-542a77a1/
Chiarelli, Daniel (2022)
LinkedIn https://www.linkedin.com/in/daniel-
chiarelli-621898139/
Casserly, Justin (2022)
LinkedIn https://www.linkedin.com/in/justin-casserly/
Happer, Marshall (2022)
LinkedIn https://www.linkedin.com/in/marshallhapper/
Hartman, Dan (2022)
LinkedIn https://www.linkedin.com/in/danhartmanohio/
National Association of Broadcasters (2022)
https://www.nab.org/events/
onet.org (2022) Broadcast announcer tasks and jobs
https://www.onetonline.org/link/summary/27-3011.00