I am going to be explaining how the organisations I have chosen, Tesco and the British Red Cross use different styles to help fulfil the purposes that they have set and to achieve the different objectives they want to meet.

1. Unit 1 P4
Lewis Appleton 1 Miss Johnston
Introduction
I am goingto be explaininghowthe organisationsIhave chosen,Tescoandthe BritishRedCross use
differentstylestohelpfulfil the purposesthattheyhave setandto achieve the differentobjectives
theywantto meet.
Aims and objectives
Tesco
“To put our responsibilitiestothe communitieswe serveatthe heartof whatwe do”
Tescowant to be one of the leadingretail storesinthe UK.For thisto happen,theymake sure that
theyconcentrate ondevelopingtheirstoresthatare UK based.The reasonforthisis that the UK is
the maindrivingforce that bringsinprofit.The mostsalesandprofitare generatedfromthe UK.To
achieve thisTescomaybringin newwaysof buyingproductssuchas whentheystartedonline
shoppingand home delivery,thiswayitisconvenientforthe customersbecause theyare able to
purchase the productswithouthavingtogo to the store.The wayTescomakesextraprofitfromthis
isbecause theycan add service chargestopeople thatorderusingtelephone andchargesforusing
online purchase,theymayalsocharge a deliveryfee if the purchase isunderacertainamount.
Tescowant to sell more thanjustfood,theyhave statedthata few yearsbacktheywere mainly
sellingfoodandtheyhave beentryingtoexpandonthe productsthattheysell since then.Tescohas
statedthat as theyhave growntheyhave startedto sell more productsthatare not foodandthey
nowsell a wide varietyof productsthatare notfood.The foodproducts are lessthan50% of what
theynowsell.Tescohasalsostatedthat theywant the productstheysell thatare notfoodto sell as
well asthe fooddoes.The foodTesco offersgetsalarge amountof saleswhereasthe otherproducts
do not.To achieve thisobjectiveTescomayreduce the price onthese productssothat the
customerswill be more influencedtomake apurchase.Theymay alsoadvertise these productsin
placessuchas theirwebsite,radio,televisionandnewspapers.Toreduce costsTescomay advertise
productsthat have beenreducedfora shortperiodor theymayadvertise more expensive products
such as televisions.
Tescowant to improve theirteamof employees,theywanttomake sure that theyhave better
qualificationsthantheywouldhave done whentheyjoined.Theywill make sure thatthe employees
are trainedtobe able towork efficientlyandsothatthe followingfactorsare approved.Tescowant
the productsto be producedwhichmeansmaintaining machinery;theythenwanthighqualitystaff
to transportthese productsaroundthe warehouses.Afterthistheywant employeestotransportthe
suppliestothe storesandthenforother employeestosell the producttothe customers.Thisisthe
line of control that Tescousesto make sure theirproductsreach the customers.Havingbetterstaff
inall of these departmentswill meanthatthe customersare keptsatisfiedandare able topurchase
the productswithoutbeinglimitedtothe amountof availabilitythere are of items.
British Red Cross

2. Unit 1 P4
Lewis Appleton 2 Miss Johnston
“The International RedCrossandRedCrescentMovement,bornof adesire tobringassistance
withoutdiscriminationtothe woundedonthe battlefield,endeavours,initsinternational and
national capacity,topreventandalleviate humansufferingwhereveritmaybe found.Itpromotes
mutual understanding,friendship,co-operationandlastingpeace amongstall peoples.”
One of the objectivesthatthe BritishRedCrosshas isthat theywantto make sure theyhelpthe
people thatare ill.Theywantto make sure that the sickpeople recoverbacktohealthypeople and
to do thistheymaytry and supportthem to make themfeel more confident.Thisisone of their
mainobjectivesandtheytrytomake sure that theygive full supporttoall of those thatseekhelp.
Theywant to make sure that the sickand woundedare alsogivenemotional supportsothatthey
have a higherchance of recoveringfaster.Todothistheymay visitthe sickpersonface toface and
discusswiththe personthingsthattheywouldlike totalkabout.Theymayuse some of the money
donatedtothemto make sure the sickpersonrecoversfasterandunderbetterconditions.
The BritishRedCross alsowantto preventdiseasesinthe communitytomake sure thattheyhave
lesspeople comingtothe charityforhelp,thiswaytheyare able to make sure that theyattendto
the needsof the people thathave a worse state of sickness.Theywanttoalsomake sure that there
are lesspeople needinghelpbecause itmeansthatthe communityishealthier.Theywill mainly
wantto stop the spreadof contagiousdiseasesbecauseitisa more difficultproblemtoconquer.To
do thistheymayattendto the needsof people thatare lessneedythanthe people thatare veryill,
but thismaybe because the disease theyhave canspreadandthiswaytheywill reduce the amount
of people catchingit.Forexample if theyattendedtothe helpof the needypersonfirstthenthe
disease mayspreadto10 otherpeople.If the 11 people are thenstoppeditmayhave beeneasierto
do justthe one firstand thenthe sickperson.Thisis whypriorityhasto be giventopreventthis.
Organisational structure layout
Tesco
Tescohave a verylarge amountof employeessothe organisational structure thattheyhave isvery
complex.There are manydifferentlevelsthatthe employeesfitinto.Tescoare an international
companyso thismeansthat theyhave tohave rolesdedicatedtospreadacrossthe world.A flat
structure wouldnotworkfor Tescobecause of the manyrolesthere are that needtobe carriedout.
Tescois operatinginmanystoresabroadas well meaningtheyneedtomaintaintheirorganisational
structure whichpositionsthe differentgroupsof employeesandthe differentsectorswill be able to
focuson the problemstheyhave andsolve them.The structure showsthatthe differentsectorsof
the businessare able tocooperate withcertainothersectorsof the businesstoproduce a steady
workpace. The sectorsworktogetherto conquerproblemsandalsotomake sure that the basic
suppliesreachthe store shelvesasproductsreadytosell. The structure isdividedintofunctional
areas whichallowthe businesstobe organisedwithineachdepartment;employeesare clearon
theirjobrolesandresponsibilities.
British Red Cross
The BritishRedCross do notspecifyhow theirorganisational structure islaidoutina clearway.The
BritishRedCrosshave specifiedthereare differentdivisionswithinthe organisation.The
organisational structure showsthatthe Directoriswhere all of the informationisreferredto,but

3. Unit 1 P4
Lewis Appleton 3 Miss Johnston
there are also othersectorsthat muchinformationisreferredto.The CommunicationsUnitisone of
these andhas to be informedof incomingcallsinneedof help,andthenoperationsare carriedout
withinthe unittohelp.The AdministrationandFinance Unitisanotherone of these divisions
because the organisationneedstomake sure thattheyare keepingwithintheirbudget,anycostson
equipmentandsuppliessuchasPetrol will needtobe referredtothe unitsothat costscan be paid.
The other divisionisthe ResidentRepresentative. There are three divisionsthathave toreportto
these sectors.The Intra-communityUnitneedstomake sure thatthe people inthe local community
are receivinghelpandsupportandany thingstheycannotdeal withwill have tobe passedup.The
nextunitisthe DisasterManagementUnitwhichhas to keepontopof any factorsaffectingthe
healthcare in the environment;thiscanbe thingssuchas strong windsandheavywaves.The last
unitisthe International DevelopmentUnitwhichhasto make sure that the people needinghelp
fromabroad are receivingthe helpthattheyneed.
Why this layout can help to meet aims and objectives
Tesco
Tescocan make use of theirorganisational structure tomake sure thatall of theirbusinessisrunning
incoordinationwitheachsector.The supplies fromsupplierswillneedtobe storedinawarehouse
until eitherthe componentswere puttogetherorwhena requestforsupplyof the productcomes
fromone of the stores.Another sectorwill thenneedtomake sure thatthe productsare delivered
to the store that requesteditandthenthe employeesinthe store will have tomake sure thatitis
pricedcorrectly,inthe rightarea of the store,visibletopotential customersandsoldtopeople
wantingtopurchase.From thisthe businesscanassesshow well the sectorsare workingtogether
and howlongit takesfromreceivingthe supplies,tosellingthe finalisedproducts. Tescocanplan
theirobjectivesfromthissuchas theyhave done withtryingtobe the leadingmarketinthe UK.This
allowsthe employeestoknowwhat aimstheyneedtobe tryingto achieve,theycanreporttheir
progressupto the higherpeople inthe businessandfromthistheywill be helpingTescoachieve
theiraims.Tesco isaimingto profitfromtheiroperationsbuttheyalsowanttomake the customers
feel valuedwithinthe businessastheyhave statedontheirwebsite.Fromthistheycanadjusttheir
objectivessothattheywill be makingaprofit,theywill be buildingagoodrelationshipwiththe
customers,theywill be increasingefficiencytoastheydidin previousevaluations,andthatthe
employeesare satisfiedwiththe dedicationtheyhave putintothe businessachievingitsgoals.
British Red Cross
The BritishRedCross will make use of theirorganisational structure tomake sure thattheyachieve
theirobjectives.Because the structure ismore splitintosectorsandthatthere are onlya few sectors
it makesiteasierforthe businesssectorstocommunicate.Italsomeansthatthe sectorscan work
togethertoachieve certainobjectives.The three unitsatthe bottomof the structure will be the
onesmakingsure that the workis carriedout,there isa sectorthat specificallydealswithlocal
issuesandtheycan dedicate themselvestoachievingthe objective.Forexamplethe BritishRed
Crosswill have anobjective tohelppeoplethatneedit.Thereforethe Intra-communityUnitwill be
dedicatedtomakingsure thatthisobjective isachievedlocallyandthatall of the helpisgivento
those that ask.Anythingthe unitcannotdeal withwill have tobe referreduptothe communications
unitbecause theywill thenbe able todeal withthe issue more efficiently.Anythingthe Intra-

4. Unit 1 P4
Lewis Appleton 4 Miss Johnston
communityusesinterms of moneywill needtobe referredtothe AdministrationandFinance Unit
so that the organisationknowshowmuchtheyare spending.The DisasterManagementUnitwill be
dedicatedtomakingsure thatDisastersare preventedandthatany victimsfroma disasterare
helped,theymayalsobe referredtothe Intra-communityUnitif the helpisnota highpriority.The
unitwill alsoneedtomake sure that moneygoestowardshelpingthe victimsrecoverfromdisasters
and theywill alsoneedtorefertheirexpenditurestothe AdministrationandFinance Unit.These
unitscan worktogetherto make sure that the rightunitis dealingwiththe righthelp,the Disaster
unitand the International unitmayworktogethertopreventdisastersinothercountriesandthe
Intra-communityunitandDisasterunitcanworktogethertopreventdisasterslocally.Becauseall of
the informationispassedupthe AdministrationandFinance Unitcanevaluate anyobjectivesthat
may needtobe achievedtoreduce expenditure.
How the organisational structurehelps maintain control
Tesco
Tescowill use the organisational structure tomaintaincontrol intheirbusiness.Forthisthe different
sectorsof the businesswill have tocommunicate witheachotherandmake sure thattheyare all
runningat the same speed.Theywill notwanttogo too fastbecause if there are too manysupplies
available onaproduct that isnot beingpurchasedregularlythe supplywill be wastingspace which
couldbe usedfor productsthat are sellingwell.Theywill alsonotwantto go tooslow because if the
suppliesare notavailable whenarequestcomesinthenthe store will notbe able togetthe
productsand the customersmaybe leftdissatisfied. Whereasif the sectorsworkedtogetherthey
couldmake sure that each of the differentoperations werebeingcarriedoutincoordinationwith
each otherandthat the pace of workwas nottoo fastor tooslow.If the supplieswere deliveredto
the warehouse thenthe supervisorinthatwarehouse cancontactthe headof that sectorand then
requestthatthe sector thatdeliversthe productsreceivesthe informationandtheycanalso request
that the storesare aware of the availability.The sectorcanthenmake sure that the productsare
deliveredwhenarequestcomesinandfromthistheycan tell the store thatthe suppliesare ready
to be stocked.The supplieswill thenbe stockedintothe shelvesandthe salesof these supplieswill
resultinthe sectorcommunicatingwiththe warehousestoeitherrequestthatthe itemsbecome
available becausetheywillneedthemshortlyorthatthe itemswill notneedtobe made available as
much because theyare notsellingwell.Thispreventsthe warehousesfromgettingtoomuchsupply
of an itemortoo little,the linesof operationcanthenbe referredupwardsinthe businesssothat
any modificationsthatwill increase efficiencycanbe made.
British Red Cross
The BritishRedCross will have differentsectorsthatworktogethertomake sure that all of the help
isgivento those thatrequestit.The Intra-communityUnitallowsthe volunteersinthe sectorto
pass upthe informationtothe advisorandthe headof the unit,the volunteerswill thenbe told
whattheyneedto doto helpthe personneedingitandtheycan make sure that the different
operationsare carriedoutensuringthatthe people are leftsatisfiedandhealthy.If the personisa
victimof a disasterthenthe DisasterManagementunitmaybe contactedto worktogetherwiththe
sectorand theywill be able tofigure outthe bestthingtheycan do. The DisasterManagementUnit
can alsowork withthe International DevelopmentUnittomake sure that people abroadare helped

5. Unit 1 P4
Lewis Appleton 5 Miss Johnston
inthe same waytheywouldbe if theywere local. Althoughthe Intra-communityUnitandthe
International DevelopmentUnitworkincompletelydifferentareastheymayalsoworktogetherto
see howefficienttheiroperationsare andcan give advice onhow to improve,theymayalsotryto
helpeachotherby providinginformationthatcan helpthemcarryout theiroperations.The waythe
three unitsare tiedtogetheratthe bottomallowsthe organisationtomaintaincontrol andtheyare
alsoable to see howthe differentunitsworktogethertoachieve the maintainingof thiscontrol.
Conclusion
It isveryimportantfor organisationstochoose aimsandobjectivesbasedonthe informationthatis
passedfromtheirsectors;theyneedtomake sure that theirobjectivesare relatedtoimprovingthe
efficiencyof the organisationcarryingoutthese operationsandthe wayinwhichtheyare goingto
achieve it. The objectivesthatare setusuallyinvolvemakingaprofitbutat the same time becoming
well recognisedbythe communityasa organisationthatvaluestheircustomers.