An Australian Perspective on Managing a Paradox:
Who are creative people?
What are Creative Research Environments?
Where are we now?
Why do we need to strive to improve?
5. THE HOT BUTTONS?
•
•
•
•
•
•
Crave Autonomy
Ambitious & Striving for purpose
Risk taking – Almost Cavelier!
Strong analytical-factual thinks
Hunger for Information/Knowledge
Typical Gen X / Y-type profile
6. How are they Motivated?
•
•
•
•
•
Effective leadership
Recognition of higher purpose
Fun at Work
Constant challenge & stimulation
Accountability for outcomes
17. Typical Australian R&D Team
Developers of
Innovation
3%
(Club-based)
Resistors of Innovation
40%
(Role – based)
Initiators of Innovation
14%
(People-based)
Implementers of
Innovation
43%
(Task-based)
18. Using the 4P’s in Paradox
• PEOPLE – Recruiting the right profile to get > 80%
initiators/implementors
• PASSION – Improving alignment of R&D programs
with real issues
• PROJECT – Select on ROI
• PROCESS – Implement systems & measures to
deliver on ROI
20. Paradox of Economics 101
LONG RUN
SHORT RUN
Creativity & Innovation It is short-sighted to
are the engine for
allow price
future economic
competition to be the
growth
only determinant of
success
21. Closing Comment
R&D is an Investment
Like any area of investment Science
& Technology must offer appropriate
levels of return to attract the attention
of investors