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KCBA Guardianship & Elder Law Section (Presentation)
1.
“Ethics & Social
Media: What Attorneys Need to Know” May 17, 2012 C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
2.
Agenda •Introduction •Big Picture •Real Life
Examples •Q&A C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
3.
How do you
get your best work? C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
4.
Internet = Accelerator C
o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
5.
Don’t fight the
trend... “Today the Internet is how we do (almost) everything. Our phone calls are made using Skype. We video chat over Google Hangouts, and we communicate via Facebook, Twitter and iMessage. Twitter is the new Associated Press. Vimeo is our PBS, and YouTube and Hulu are the new broadcast networks. Amazon is the mall and iTunes is our Virgin Megastore. Pandora is our radio and Spotify is our jukebox.” C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d Source: Gigaom.com w w w .le x b lo g.co m
6.
Internet Developing C o
p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d Source: http://www.bbc.co.uk/ w w w .le x b lo g.co m
7.
Internet Pervasive C o
p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d Source: http://www.bbc.co.uk/ w w w .le x b lo g.co m
8.
Internet Matters C o
p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: www.mckinsey.com
9.
But Still… Why
Bother? • report saidrespondents to an ALM Legal Intelligence 40% of blogging and social networking initiatives have already helped their firms bring in new work. 1 • for outside legal professionals.online to search 78% of Executive-level buyers go 2 • and 55% say a law firm’s blog influences hiring 84% of in-house counsel perceive blogs as credible decisions. 3 1 Source: ALM Legal Intelligence C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d 2 Source: Greenfield/Belser w w w .le x b lo g.co m 3 Source: Greentarget
10.
Begin with End
in Mind C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
11.
Real Life Examples C
o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.njelderlawestateplanning.com/
12.
Real Life Examples C
o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.elderlawperspectives.com//
13.
Real Life Examples C
o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.washingtonestateplanninglawblog.com//
14.
Real-life Examples C o
p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.floridaappellatereview.com/
15.
Real-life Examples C o
p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.ctemploymentlawblog.com/
16.
Questions?
Kara McKenna Client Development Manager LexBlog, Inc. (206) 204-3213 kara@lexblog.com http://www.linkedin.com/in/kararobertsmckenna C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
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